Nir Eyal@nireyal · Author of "Hooked" blog at NirAndFar.com
@designrichly@alirtariq It really depends on the product. Each company can have difficulty at a different phase of the Hook.
Either they don't have a frequently occurring "internal trigger", the "action" is too difficult, the "reward" isn't interesting or satisfying, or they fail to ask for "investment" that improves the product with use. It really depends…See more
