Nir Eyal@nireyal · Author of "Hooked" blog at NirAndFar.com
@alirtariq Good to see you here as well Ali and thanks for the kind words! The biggest mistake I see is not considering the model in the first place! I see companies (almost daily) with business models that require frequent unprompted engagement (habits) but who haven't taken the time to plan out the four steps of their Hook.
For some reason, people tend to…See more
