Hey Nir, you look good today. Following Ali's question, when people do attempt to use the Hooked model, where do they often get it wrong? I'm building tightly to it at the moment, but keen to avoid common pitfalls. The more specific the better!
Nir Eyal@nireyal · Author of "Hooked" blog at NirAndFar.com
@designrichly@alirtariq It really depends on the product. Each company can have difficulty at a different phase of the Hook.
Either they don't have a frequently occurring "internal trigger", the "action" is too difficult, the "reward" isn't interesting or satisfying, or they fail to ask for "investment" that improves the product with use. It really depends…See more
