Ali R. Tariq@alirtariq · Product Designer, Manulife RED Lab
Hi, Nir - thanks for being here. A few years have passed since Hooked was released. I've used it a number of times to think through product design problems and I still find its deceptive simplicity one of its biggest assets. In the years since, what have you seen to be the biggest mistakes in how product designers are using the Hook model? Any lessons learne…See more
Nir Eyal@nireyal · Author of "Hooked" blog at NirAndFar.com
@alirtariq Good to see you here as well Ali and thanks for the kind words! The biggest mistake I see is not considering the model in the first place! I see companies (almost daily) with business models that require frequent unprompted engagement (habits) but who haven't taken the time to plan out the four steps of their Hook.
For some reason, people tend to…See more
