Neil Patel, Jonas Koffler and Patrick Vlaskovits

Authors of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

THIS CHAT HAPPENED ON September 13, 2016

Discussion

Neil Patel@neilpatel
Hi Product Hunters. Neil, Jonas and Patrick here. We're co-authors of the book Hustle: The power to charge your life with money, meaning and momentum. Ask us anything.
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
Hello everybody. This is Jonas, coauthor of Hustle with Patrick and Neil. I'm a creative media consultant, producer, writer, and entrepreneur and I advise internationally recognized thought leaders and creative artists, help organizations innovate, develop strategy and intellectual property for start-ups and billion-dollar companies alike, and have contributed to multiple bestselling books, music, and film projects. My companies include RadicalWellness Inc., Koffler Pictures and InfluenceWorks and I am currently developing a feature film. You can tweet me @JonasKoffler or contact me by visiting HustleGeneration.com after the chat.
Andrew Bass@andrewdbass · Startup junkie and improving hacker
What are some of the biggest lessons you have learned while building your audiences?
Patrick Vlaskovits@pv · Founder, Superpowered
@andrewdbass Figure out what people really want and what they lie to themselves about.
Neil Patel@neilpatel
@andrewdbass biggest lesson I learned is that it's not about building an audience but a loyal one, which happens by helping people over time. It's not quick...
Tom Morkes@tmorkes
@pv @andrewdbass can you expand on the "lie to themselves about" and specifically why that is important + how you can use it to build an audience?
Patrick Vlaskovits@pv · Founder, Superpowered
@tmorkes @andrewdbass the lies that customers tell themselves are intrinisc to understanding a customer's needs and wants -- the ones they feel BUT cannot articulate often! Whenever I blow a sale, I know it is because I listened too carefully to what a customer was saying and didn't listen to the lie they were telling themselves about their product or business. (btw self-deception is a human universal - we all do it)
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@andrewdbass Agree with my coauthors, it's surfacing knowns and unknowns, and diving deep into drivers like loyalty and belonging, aka, uniting the tribe.
Mikkel D. Bertelsen@mikkel_db · CEO of Corro.io
What type of content do you guys think will dominate the marketing space in 5 years?
Patrick Vlaskovits@pv · Founder, Superpowered
@mikkel_db The lines between content/product are blurring. The more your content is a product that solves actual problems, the better off you are.
Neil Patel@neilpatel
@mikkel_db personalized content. Anything that helps people personally. Such as if you are a startup person reading my blog, you should only see content that is startup marketing related versus random marketing content that isn't a good fit for you.
Emily Hodgins@ems_hodge · Operations @ Product Hunt
Hi Neil, Jonas and Patrick. Thanks for being here today. What are some of the key takeaways we can look for from the new book?
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@ems_hodge Hi Emily, a pleasure to be here. Lots to unpack from Hustle. One of the big ideas is the notion of owning our dreams, not renting dreams from others. AND surfacing our own success in our own idiosyncratic way. We achieve this by being ourselves AND following the three unseen laws of hustle: 1) Hustle in Your Heart: Do Something That Moves You. This imbues you with energy, enthusiasm, and excitement. Don’t worry about so-called passion, just set the wheels of possibility in motion. 2) Hustle in Your Head: Keep Your Head Up and Your Eyes Open. Embrace risk and look for hidden opportunity and ways to manufacture luck. A little luck goes a long way. 3) Hustle in Your Habits: Seal the Deal and Make It Real. Turn an opportunity into a valuable exchange. Concrete transactions generate growth and upside optionality, and proof.
Ben Tossell@bentossell · newCo
What are the backgrounds for the three of you and what brought you together and to this point?
Patrick Vlaskovits@pv · Founder, Superpowered
@bentossell I am the bridge between Neil and Jonas. I've known Neil for years in the tech world and Jonas in the publishing world. I have a foot in both. We wanted to do a book that captured a lot of what we see wrong in this world and how to solve it.
Patrick Vlaskovits@pv · Founder, Superpowered
@bentossell here is a screenshot from our intro -- describes why we wanted to do this book:
Anthony Stylianou@anthony_stylianou · Social Media Manager, CatchApp
Hi Neil, Jonas and Patrick. For many writers there is a specific journey that triggered their motivation to write a book and tell the story. What was exactly that brought you three together to do this project? Also, when it came to the writing, what was the hardest part in getting the book completed? Regards, Anthony
Patrick Vlaskovits@pv · Founder, Superpowered
@anthony_stylianou Everything. If stuff is coming easy to you in writing and your name is not Stephen King or Malcolm Gladwell -- you're doing it wrong. :)
Patrick Vlaskovits@pv · Founder, Superpowered
@anthony_stylianou here is a screenshot from our intro -- describes why we wanted to do this book:
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@anthony_stylianou We did a lot of social listening and the word "Hustle" continuously emerged in conversations with others, online, overheard at the cafe, the office, the bathroom, the butchershop, everywhere, EVERYONE seems to be hustling in their own way...
Ben Tossell@bentossell · newCo
What advice would you tell your younger selves?
Patrick Vlaskovits@pv · Founder, Superpowered
@bentossell Never stop hustling and don't believe your own bad press.
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@bentossell Don't be so hard on yourself. Enjoy the process, be open and flexible and learn how to actively listen to others. That, and to place more value on sleep and owning your calendar.
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
Do you think turning your passion into your career is actually the right move?
Patrick Vlaskovits@pv · Founder, Superpowered
@jacqvon Nope! Passions don't make for good careers. Passions often make for good "prisons" though.
Patrick Vlaskovits@pv · Founder, Superpowered
@jacqvon Our take on "passions" --- see screenshot here:
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@jacqvon In addition to what Patrick shared, we view careers as more of a project layer -- meaning the sum total of our professional endeavors (i.e., career) is a stacking, vertically and horizontally of projects rather than jobs or "careerist" leanings, which are passé for the dynamic, uncertain economy we live in today. It's a subtle way to recalibrate or make sense of what we pursue in life.
Dave Concannon@dave_concannon · Co-founder, Hosted Graphite
@pv - You're also running a software business. What differences are there between cultivating an audience for software vs for a book?
Patrick Vlaskovits@pv · Founder, Superpowered
@dave_concannon There are more similarities than differences I'd say. Instead of a manifesto, we wrote a love letter to our software customers at Superpowered -- the same applies to Hustle book: "It is the doers, the creators, the makers, the engineers, and yes, even the hustlers that motivate us, that inspire us to develop Superpowered tools that aren’t simply more, but paramount, actually extend the makers' creative and productive capabilities – allowing them to create and make things real – profoundly shaping them, the builders, to build things that weren’t possible without Superpowered technology. If that sounds like you: you are our people, and we are yours." http://superpowered.com/the-supe...
Jason Cavness@jasoncavness · CEO/Founder of cavnessHR
Neil - I am currently in your Advanced Marketing class and I am learning so much. Especially, as someone who had zero experience. I plan on providing HR services to Founders, new business owners and companies with less than 50 employees. What would be your recommendation as far as advertising once I reach that point?
Patrick Vlaskovits@pv · Founder, Superpowered
@jasoncavnesshr Before you start running ads -- you need to be able to identify your target clients better than they themselves. Many folks waste literally thousands of dollars running ads on poorly understood and vague audiences.
Laf. Julius@laf_julius · co- founder @evolvesports
Good Day Neil, thanks for all you do...what are your thoughts on virtual and augmented reality + beacon technology and how it can help scale companies? What are some great customer acquisition methods to achieve achieve a billion dollar evaluation? Also What's on your current reading list
Patrick Vlaskovits@pv · Founder, Superpowered
@laf_julius I know you asked Neil -- but allow me to add my 2 cents. I think VR/AR is going to be huge. And I have a large personal bet on the line for that. WRT customer acquisition, the good/bad news is that you will have pioneer new methods on new platforms.
Patrick Vlaskovits@pv · Founder, Superpowered
@laf_julius Also, see what Steve Cheney is doing over at Estimote when it comes to iBeacons.
Neil Patel@neilpatel
@laf_julius I think it is going to change the way businesses work. For example why can't you shop at a clothing store without being there and feel like you are getting that in person touch. As for great acquisition strategies, there isn't one. It's doing a mixture of all of them that really helps.
Mikkel D. Bertelsen@mikkel_db · CEO of Corro.io
What is the best thing you did to improve your life quality?
Patrick Vlaskovits@pv · Founder, Superpowered
@mikkel_db Avoid persistently negative people. I used to have a friend who was always complaining about something or the other. I actively stopped seeing them. Sounds cruel -- but you cannot solve other people's problems. Improved my life 1,000%.
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@mikkel_db Slow down the game, Mikkel. Unplug the hustler is how we refer to it in the book. You've got to make time for reflection everyday, to recharge and steal success from other areas in your life, especially when you hit a wall or encounter adversity -- try to view life as an integrated whole, a polychromatic experience rather than just one thing. You're constantly reinventing yourself, your work, your health, your relationships, so strive for longevity.
Ashley Kruempel@ashley_k · Female Founder/ CEO SoPac, Inc.
I'm going all in on a project turned e-course concept and totally embracing live video streaming while I launch a Snapchat training course... a step-by-step, interactive, multi level course for Snapchat beginners, to mild users, all the way to advanced growth hacking... I want to be able to save the videos them for people who might not be able to make the Live Class.... However… . Is you know of a suitable platform or check out method that would automatically redirect the buyer? I know that there are some lead pages etc. available but that doesn't agree with my bootstrapping budget, and if not... Is it really that bad if I just asked people to send money direct via PayPal to at least get the class running?
Patrick Vlaskovits@pv · Founder, Superpowered
@ashley_k Go ping the Kajabi guys about this problem. They're great guys and may be able to help you. Tell Kenny that Pv sent you. :) https://newkajabi.com/
Nicolás Vega@nicolas_vega
If you had to choose between more customers and more revenue in the early stages of a business, what would you choose? Why? Thank you very much!
Patrick Vlaskovits@pv · Founder, Superpowered
@nicolas_vega Depends. Are they the right customers and is the revenue the right revenue? Do either interfere with your roadmap or your learning?
Patrick Vlaskovits@pv · Founder, Superpowered
PS Don't forget link to our book. https://www.amazon.com/Hustle-Po... :)
Bear Silber@bear_silber · Director of Growth, Selfycart
What advice would you give to individuals stuck in the day-to-day grind of the work-a-day world, who are striving to get out on their own hustle? i.e. how can one become less dependent on having a job while building product
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@bearsilber You set this one up nicely. First, you're on a journey that is uniquely yours, a dream that is yours to own NOT RENT -- and if you're mired in the work-a-day world like the vast majority of humanity, you have to see life through the lens of Hustle, nonconformity and doing what moves your forward. So the goal is to build right-sized risk and develop what we call "POP" -- a Personal Opportunity Portfolio that diversifies your risks, rewards and revenue streams. It's a basket of assets constructed around your Potential, People, Projects and Proof.
Patrick Vlaskovits@pv · Founder, Superpowered
@bearsilber First step, recognize that you are in a Cycle of Suck. You're not winning, but not really losing. This is a bad place to be because when we get there, we often don't take action when we should.
Mikkel D. Bertelsen@mikkel_db · CEO of Corro.io
If you couldn't work in the field you currently do, what would you do instead?
Jonas Koffler@jonaskoffler · Author, Entrepreneur, Producer | Various
@mikkel_db I'd be a walrus psychotherapist. Or a stylist for gorillas. Actually, I wear many, many hats and am doing exactly what I enjoy and what moves me forward, a la hustle.
Csongor Bias@csbias · CEO and Co-Founder at Booom.
Do founders based in EU have to hustle differently than entrepreneurs based in SF or NYC?
Patrick Vlaskovits@pv · Founder, Superpowered
@csbias Not really. There are pros and cons to entrepreneurship in the EU and in the USA -- but I consider tech entrepreneurship one of the hardest games to play and win -- no matter where you are. I would say that it appears that Hustle comes more naturally to Americans than Europeans -- but no reason Europeans cannot change that.
Neil Patel@neilpatel
@csbias no matter where you start a business, the concepts of hustling is pretty much the same. The founders go through the same thing... only difference is are the laws in the EU. So it maybe a bit more difficult to get a company up, but the concepts are the same.