Matt Navarra

Matt Navarra

Social Media Director for The Next Web

THIS CHAT HAPPENED ON August 04, 2016

Discussion

Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
Hey all! I'm Matt (@MattNavarra - on - everything.) I'm the social media director for global tech news site The Next Web (TNW). I am responsible for the entire social media strategy and output for TNW and our popular TNW Conference events. We have a community of over 4.5+ million people spread across all the major social platforms... so keeping keeping our audience happy and engaged is a tricky but fun task. Previously, I worked for the UK government as a digital communications lead, and even spent some time in Number 10 Downing Street. Shortly, i will be transitioning into my new role as Head of Content for TNW... ...So... Ask Me Anything! :)
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
You live in Cardiff and write for a tech publication. I live in Cardiff and work for Product Hunt. Firstly, how have we not met haha? I'm not a fan of Cardiff so I wont bother going too much into that, but why do you enjoy (if you do) being based in Cardiff? (I quite like being out of certain bubbles sometimes) What is the key to growing, scaling and maintaining community in a positive way?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@bentossell I am also shocked we have never crossed paths when we're so nearby! I love Cardiff. It's not my hometown, as i was born and brought up near Bristol, UK. As for growing a thriving community... Humor and being real in how we engage helps i think. We try to reply to comments as often as we can, and we also respond constructively to complaints or issues readers post in comments. But if someone trolls us or is just way out of line... we will deal with you ;) We also cross promote a lot on social and our TNW Conference events are a big help in boosting our online community.
Ram
Ram@ramkumarhq · Startups Lover, Business Consultant
Mohamed Abbassi
Mohamed Abbassi@pixmonkey · Founder @Peps / Peps.io
Hey Matt, thanks for being here. My question for you is : what advice would you give to someone starting a tech news site to scale/ engage the audience through social media presence ?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@pixmonkey It's a competitive and tough market. And one that is getting harder. I'd say start small and focus on Twitter to build a decent size audience. Then move on to Facebook later as that takes more time to build momentum.
Julian Ilson
Julian Ilson@julianilson · Chief Enchilada Officer, We3app.com
Hi Matt! Assuming a startup has a global vision, but the launch strategy is to begin in one city (due to the importance of local network effects for the product), is there anything we should consider doing differently in our efforts to get as much local and global coverage as possible?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@julianilson Think before you email your pitch. We get 100's a day. Same for other publications too. You need to grab our attention in the title of the email fast, and get to the point, quickly. Be creative, but dont get too clever and over think it. Jump on trending topics on social of your app//business/startup can relate to it or has an angle that can link to it. Act fast when it does. Use Product Hunt! We always check PH daily to see what's hot/new that we sometimes miss. Hope that helps.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@mattnavarra @julianilson great advice 🐥
Will Dinkel
Will Dinkel@dubyaemdee · Founder of ObeeMobee
Hey Matt! Thanks for taking time to chat with us! With a team working across the globe, what are your go-to tools to keep everyone connected and productive? Is there anything missing, like some tool that you wish us makers would make? Have a good one!
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@dubyaemdee We use Slack as our tool of choice for communicating across the whole TNW staff community. Works well for us. Fun tool to use too. Wish it had threaded comments though! (grrr). I still have not seen a great tool that lets us all stay LIVE on video in one place that lets us engage in a more real way via video.
Danny Denhard
Danny Denhard@dannydenhard · Founder & CEO of Denhard Media
Hi Matt, thanks for doing this. With you impressive shares across social media can you talk about the tools you use and how you spot new trends to create content for the site and how you select what social content to share? Cheers
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@dannydenhard Our core tools are: Socialflow, Tweetdeck, Parsely, Google Analytics, Buffer (for events), and a few smaller ones. We use Newswhip's Spike tool to spot trending content, and we monitor Twitter using smart searches and tools like DataMinr. I also have a ton of alerts setup on Slack from multiple sources like Reddit, HackerNews, Product Hunt, Twitter, Facebook, Digg and more, to alert me to content / news that is getting a lot of social traction. We pick stories to go to social which we think will do best dependent on the platform. Something highly shareable is a must to go on Facebook, and a very topical trending news post tends to pick up traction faster on Twitter. LinkedIn is great for business news and lifehacks, etc etc.
Marcos Ortiz
Marcos Ortiz@marcosluis2186 · Co-founder at Capital Latino, LLC
Hey Matt. Thanks for joining us here. We appreciate that !!! I admire the Content Strategy at The Next Web, so my question is about that: How do you create the content plan for the next month at TNW? Is a team effort? Thanks again
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@marcosluis2186 Shock news coming up! We don't really use one for the main news/features content we pump out daily. We DO schedule stuff on weekends to give readers a 2nd chance to see our top posts again on Twitter and Facebook. And we often hold back on posting something to social until we think it's prime time to do so based on our data + a hunch. We also plan ahead for events like a new Apple event for a product launch. but beyond that, nope.
Elena Tolstokoraya
Elena Tolstokoraya@elena_tolstokoraya
Hey Matt. I'm curious what kind should be a startup to interest you?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@elena_tolstokoraya I love all things social media related (unsurprisingly). So, if you have a cool new tool or app, hit me up!
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
How many people typically manage @TheNextWeb Twitter account, and what are your thoughts on frequency of posting? I try to space things out every one hour, with some every 30min tweets from @ProductHunt -- but I see @TheNextWeb and especially outlets like @Mashable sometimes tweet 3 different articles in 10 min
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@nivo0o0 @thenextweb @producthunt @mashable We are dictated too by the news of the day. If we have lots of new posts and news is hectic... we will post several times an hour. We also repeat our news/feature tweets 3 times over the first 24 hours. This upsets a small number of twitter addicts as they end up seeing the same thing a few times. But most people don't use Twitter like that, so we have to make sure our content is seen across all timezones by reposting it a few times. There are only 2 people on the TNW social team covering 24/7 365. 1 in the US. 1 in the UK. Me! But we're adding a new person based in Amsterdam next month. The editors are also active on Twitter and step in to help fairly often.
Mark Davies
Mark Davies@mrmarkdavies · @MrMarkDavies
@mattnavarra @nivo0o0 thats a really useful insight
Natalya khaykis
Natalya khaykis@zipjob · Marketing for Zipjob
What type of content do you recommend startups focus on when starting out?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@zipjob Learn from Buffer. Their blog is very good, and the content is perfect. Also check out Newswhips blog, another good example of how to do great content and sell your startup too.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
Hey Matt! Thanks for joining us. Curious if you have any insights as to what type of media files work best on Twitter and Facebook. For example.. I tend to use a lot of GIFs with the Product Hunt account, but see a lot of media organizations just sharing links with no attachment. Have you seen that leading to more clicks?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@nivo0o0 This year, Twitter made a few changes to make link posts work better in-app. they now fully auto-expand, so if publishers share a link with no image attached, they preview far better (so long as they have Twitter cards set up). We (TNW) use a good mix of GIFs and images. We rarely tweet without an image. The stats still show us these tweet perform better than ones with a link only.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@mattnavarra interesting -- in terms of perform, do you mean engagement on Twitter like Favs/RTs, or traffic back to the site?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@nivo0o0 Both.
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
Thanks so much for joining us, would love to hear what the commonalities are in the content that you see gets shared the most?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@harrystebbings No surprises here... content is king. If the article is dull or badly written or adds no value or does not entertain/generate an emotional response, it won't do as well. Clickbait is a hot topic, but imo clickbait is not clickbait if the content on the other side of the headline and link lives up to the hype the writer has given it. It has to deliver on its promise of a good read. If it does, it will do very well. The simpler and more emotionally charged the headline, often the better it will do. Also, posts that are How to.. .a guide to... or something that answers a popular question many people want to know the answer too, will do well. The guys/girls at Buffer are very good at writing brilliant blog posts with perfect headlines.
Gavin Donovan
Gavin Donovan@gavindonovan · Digital at McAfee
I think we can all agree that we are all fans of ProductHunt and the new tools we've discovered since launch. How do you manage the fear of missing out on a new tool with building the right toolset for your company?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@gavindonovan If this is what you mean... I use a ton of alert services that notify me about NEW/TRENDING/HOT tools on PH and around the Web. I get them sent to me instantly on Slack/email when they hit a certain threshold. I also get people tipping me off via Twitter or email. Finally, I never sleep! Im always watching the web ;)
Gavin Donovan
Gavin Donovan@gavindonovan · Digital at McAfee
@mattnavarra thanks, Matt. I'm sure you have a social toolkit for TNW, so how do you know when to add a new/hot/trending tool to it?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@gavindonovan I try it out and see how it works + if it does something NEW i don't get from other tools, or does it BETTER than the tools i already use. I try tons every week.
Gavin Donovan
Gavin Donovan@gavindonovan · Digital at McAfee
@mattnavarra same here. Trying to get a lot of our team here to play around in PH. You never know what you'll find.
neeharika sinha
neeharika sinha@neeeharika · Google, Threadchannel
Hey Matt! so great to meet . How do you suggest new companies leverage content marketing effectively? Which is preferred social media channel to reach to your audience base and to invest heavily in?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@neeeharika We mostly focus on Twitter and Facebook. These two both deliver the most return in terms of engagement and traffic to TNW for our content.
Martina Grgic
Martina Grgic@martigrgic · Co-founder @ SmartLumies
Hi Matt, what do you expect the most from your new role as Head of Content for TNW?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@martigrgic Tough one. I guess mostly i want to maintain the quality and quirkiness of TNW, whilst bringing it to a whole new audience that is not aware of us. I also (obviously) want to increase the size of our audience (pageviews + engagement on social). I expect it will be tough as im not a writer, really. Nor a trained journalist... heck, my background is marketing, PR, comms, and of course social media. I guide the editorial team to hot tech news and trending tech related content + help shape our headlines and overall brand presence online.
Mauro Sicard
Mauro Sicard@maurosicard · Bookicious.com
Hi Matt! Thanks for this LIVE Chat. My question is the following: What advice would you give to a startup for doing a great content marketing strategy?
Jordan Gonen
Jordan Gonen@jrdngonen · trying my best.
Hey Matt :) ! what's the biggest misconception about being a "social media director" ?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@jrdngonen That all i do is tweet, or 'play' on Facebook.... or am always able to get people verified on Twitter or Facebook :)
Amanda Tessier
Amanda Tessier@amanda_tessier · Marketer at Altisource
How do you expect the way people interact with content on social media to change over the next 10 years? Your role is right at the intersection of both. Thanks for doing the AMA :)
Mark Davies
Mark Davies@mrmarkdavies · @MrMarkDavies
Hi Matt, as a journalist working remotely how do you source your content? Is it it analysis of what you see on the web?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@mrmarkdavies Tools lots of tools. Newswhip's Spike, Dataminr, Digg, Reddit, Alert tools to notify me of trending content, Tweetdeck, tip offs, and Faxcebook have a great little tool for journalists called signal.fb.com
Mark Davies
Mark Davies@mrmarkdavies · @MrMarkDavies
@mattnavarra Is there a sense of competition to see which journos get there first?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@mrmarkdavies Of course. It's what some media types live for... to break a story. It's exciting and shows good investigative skill and a good contacts list for tip offs.
Mark Davies
Mark Davies@mrmarkdavies · @MrMarkDavies
Me again Matt, I am commentating on social media via twitterchats and blog posts, doing some free consulting to startups on growth & growth marketing but I am getting knocked back from social media roles, any advice what I can add to my repertoire?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@mrmarkdavies Become a subject matter expert. you're doing all the right things. Engage with influencers on the things that you want to be known for. Be 'in the moment' when stuff trends... jump on it and get tweeting about it with funny, insightful, useful, original tweets etc. Get ballsy... ping big names in social and ask them for help or to shadow them... my first experience of this was my tweeting to BBC News' tech reporting megastar Rory Cellen-Jones asking him if i could shadow him in the newsroom in London. He surprised me and replied and offered me a great opportunity. If you don't ask, you don't get!
Mark Davies
Mark Davies@mrmarkdavies · @MrMarkDavies
@mattnavarra did you just quote my twitter bio... Thanks thats a great approach I usually advise others but hadn't thought of it for this field.
Allan Jay Dumanhug
Allan Jay Dumanhug@atompentester · IT Security Analyst
Hello Matt! Thanks for joining us here on ProductHunt's LiveChat. My question for ya is: What are the last 8 digits of pi?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@atompentester If i told you, you'd have nothing to do for the next 3 years.
Fabio Prati
Fabio Prati@moderaterocker · UX/UI designer - Daydreamer
Social media advertising undoubtedly enables low-budget startups to increase impressions with a relatively little cost. Is an MVP worthy to be socially advertised or it's safer to wait for a full-feature product before launching a campaign?
Mohit
Mohit@mohitify · Developer - Product - UX - Mobile - SF
What do you think about distracting ads on media websites. Should media websites have distracting ads. What do you think about policy of blocking users using Ad Blockers on media portals?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@mohitify I think it's a sign of the times and to be expected. Advertisers and publishers have for too long served shitty intrusive ads, and now users are fighting back. You have to maker advertising blend in with the content + make the ads as interesting as the content + well targeted. We use a format called Canvas ads which you can see here: http://thenextweb.com/apps/2014/...
Elizabeth S Hunker
Elizabeth S Hunker@elizabethhunker · elizabeth.ai
Hi @MattNavarra, What are your favorite PR management tools?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@elizabethhunker I don't really use any tbh. Can you tell me some i should check out?
Elizabeth S Hunker
Elizabeth S Hunker@elizabethhunker · elizabeth.ai
@mattnavarra Woah, that's oddly comforting to hear - have checked out general CRMs for keeping up with contacts via Relate IQ (now Salesforce IQ), to specific ones like Muckraker - but glad to hear you don't need the tools to git-r-done.
André de Albuquerque
André de Albuquerque@itstheandre · Host @Pioneers Show
Hey Matt. What's up? Thank you very much for being here. First off, congrats on the whole TNW website and team. One of my favourite websites ever. So, you being a Social Media Director, could you tell me this: How do you build leads using Social Media, on B2B? What are your favourite social media platforms, other than FB and Twitter? (this on the business standpoint). So, i've just started to use more and more my twitter account. I've been trying to build an online presence and will begin to create and put out content on the web. My question is, how do I get start to get in touch with people like you. Because you guys kind of get dozens and dozens of tweets. How do I make myself stand out from the croud? Thanks. TheNextWeb is amazing!!
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@andrealbuq94 Great to hear you are a fan of TNW! Thanks. I don't get involved in the B2B side of TNW much, so can't help there. In terms of people like me, tell me something i don't know or may not have heard about. Keep it short and simple. Get creative and grab my attention in your tweet somehow. DON'T Twitter or Facebook Stalk me... that's just creepy :) Better to identify our writers Twitter handles, then tweet at them vs. to @thenextweb... we get thousands of mentions a day. Or drop us an email at tips@ thenextweb .com.
André de Albuquerque
André de Albuquerque@itstheandre · Host @Pioneers Show
@mattnavarra @thenextweb Thank you very much for the idea. Don't worry, I wont stalk. One more question, other than Twitter and FB, what are your favourite Social Media Platforms?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@andrealbuq94 @thenextweb I love a good old Stumble on StumbleUpon, if you can call that a SocNet? :)
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
Hi Matt, what's one piece of advice your've received that has had the most impact on your career?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@ems_hodge Don't ask for permission first. Ask for forgiveness later. OR JFDI - Just fucking do it!
Ram
Ram@ramkumarhq · Startups Lover, Business Consultant
Hello Matt, finally you are here for the live chat..:) You are one of the most knowledgeable social media managers i've ever seen and my greatest admiration :) Case Scenario: You are going to be a social media manager for an ABC company with 0 social media presence and you are responsible to build the "organic" user community from scratch. ABC company cannot afford expensive social media tools, so your options will be limited to FREE tools (or tools on low budget). 1.) what would be your top 3 choices of social media (i.e. snap, insta, fb, twitter, etc) to grow the user base? 2.) what would be your favorite set of social media tools? (i.e. for content curation, scheduling posts, analytics etc) 3.) How many posts/day on social media(twitter/fb) is good for user engagement (from your experience)? I'm sure most of them would be happy to get your answer. In my opinion, the toughest part of social media is getting your first 200 engaging users.
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@ramkumarhq thanks for the compliment. How much do i owe you? :) 1.) what would be your top 3 choices of social media (i.e. snap, insta, fb, twitter, etc) to grow the user base? Start with Twitter. 2. Move on to Facebook (a lot harder to get momentum from a cold start)... then develop Snapchat or Instagram in parallel. You need to have some presence on all core networks in 2016, im afraid. 2.) what would be your favorite set of social media tools? (i.e. for content curation, scheduling posts, analytics etc) My other comments here mention the tools we use at TNW... personally, I love a really simple tool the most... i use it 50 times a day... Twitshot. 3.) How many posts/day on social media(twitter/fb) is good for user engagement (from your experience)? That's hard to answer as depends on if you are a person, a brand, or a media publisher. And how much content you can source/produce! ALWAYS think quality over quantity.
Harris Roberts
Harris Roberts@harrisroberts · Marketing on the web.
Are there any tools that you wish existed? What is the most time consuming part of publishing and promotion for your content?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@harrisroberts I wish there were more tools to dive into Facebook for trending content. I LOVE Newswhip and Crowdtangle... but not sure many others like them (that are any good) exist. Also, better tools to auto post content at the optimal time for when your audience is most likely to engage/see it. We use SocialFlow, and there are others... but none are perfect or optimal at doing this imo.
Harris Roberts
Harris Roberts@harrisroberts · Marketing on the web.
@mattnavarra Thanks Matt, I can see the opportunity with newsjacking trending content....there has to be a good solution coming.
Simran Arora
Simran Arora@sarora4 · Collaboration Director, L2O
Hello Matt! Thanks for sharing your wisdom :) What are your favorite & most useful metrics to measure (1) user engagement & retention, (2) your growth team's metrics, and (3) your social media team's metrics?
Stefan Eipeltauer
Stefan Eipeltauer@stefanmimikry · Co-Founder & CMO, APPlyzer.com
Hi Matt! Great to have you for an AMA here. Compared to other tech news outlets i really like the unique approach of TNWs content. I'm amongst other projects a publisher myself and if i'm right TNW does not use Facebook Instant Articles (which i'm not a great fan of from a publisher perspective). I know that this is a very complex question but would you mind sharing your idea of how online publishers need to position their content to tackle with the difficult situation between owning and renting their audience pinched by big social media players?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@stefanmimikry Great question, and one all publishers are grappling with. Including us. We have used FB Instant Articles, and may switch them back on again soon. I don't think there is an easy answer to this question, hence the big on-going debate and challenges for media publishers. My personal opinion is putting all your eggs in a (blue) basket ;) is a risky strategy. Ultimately, publishers need to find a way to operate without direct traffic, should the day come when Twitter or Facebook or Snapchat is the NEW homepage for their content. The ad revenue model does not appear sustainable for many smaller/mid-sized publishers.
Allan Jay Dumanhug
Allan Jay Dumanhug@atompentester · IT Security Analyst
Yeah! You're live! So my question is: What is the most view/read article of TNW?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@atompentester I will get back to you on this one. Need to check :)
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@atompentester This post is the most viewed TNW article ever... a classic useful piece of evergreen content: http://thenextweb.com/apps/2014/...
Greig Cranfield
Greig Cranfield@greigcranfield · UX Researcher & Product Strategist
Hey Matt. Thanks for doing this. My question is more on your new role: With so many tech news outlets and so many distribution platforms now being flooded, what's your advice for startups on how to get their content infront of the right audience and also how do you plan on keeping TNW in pole position (if you can say without giving too much away!) ?? cheers
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@1greigcranfield See my other replies on PH re reaching out to TNW... In regards to keeping TNW at the top of its game vs. rivals... Being different. Being original. Being quirky. Being fun. Too many tech news sites feel so similar in terms of their headlines, the things they cover, and how they cover it. We try to be different, but not just for the sake of it. Also, our TNW Conference is one of the top 3 tech festivals in the world right now. 20,000 people attended it in 2016, even more expected in 2017. You should check it out: http://www.thenextweb.com/confer...
Adam Churcher
Adam Churcher@cameradam_ · Co-founder, Made by Magnitude and Fetch
Hey Matt, another South Walian checking in! Though I live and work in the North West now. My question is based around engaging with influencers on social media. Some of the biggest tips I've seen for growing a personal and brand presence online are to engage and join discussions with influencers in your chosen field. So my question is how would you best go about engaging with said influencers (like yourself) without coming across creepy/persistent/annoying? I occasionally won't tweet or interact someone for fear of coming off as a nuisance, so would appreciate your insight into that!
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@cameradam_ JFDI... Just fucking do it! As long as you dont sound like a salesman, and you are humble and keep it brief... most influencers will welcome the request for help or advice. You just have to be human, and natural... we've heard every type of sales pitch ever done on Twitter + if you go full on 'pitch my startup' mode in your tweet, it triggers our anti-tech pr salesman shield! ;)
𝔻𝕒𝕪𝕝𝕖𝕟 𝕊𝕒𝕨𝕔𝕙𝕦𝕜
𝔻𝕒𝕪𝕝𝕖𝕟 𝕊𝕒𝕨𝕔𝕙𝕦𝕜@askdaylen · 𝒮𝓉𝓊𝒹ℯ𝓃𝓉 𝒶𝓃𝒹 𝒲𝒾𝓀𝒾𝓅ℯ𝒹𝒾𝒶𝓃 𝒾𝓃 𝒱𝒶𝓃𝒸ℴ𝓊𝓋ℯ𝓇
What is your perspective on news publications using Snapchat?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@askdaylen I think if it works for them, then great. It's very expensive! But for the right publication with the right mix of audience that is on SC a lot, it can be a very powerful network to have a presence on.
Nidhi V Shandilya
Nidhi V Shandilya@nidhi_v_shandilya · Product Enthusiast
Good to have you here @mattnavarra! What drove you to leap over to TNW from GDC? quite different worlds both. Also, what do you find most challenging in your new role at TNW?
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@nidhi_v_shandilya I loved my digital role for the UK government... but there is only so much bureaucracy and red tape a man can take! I also needed a new challenge. TNW made me an offer i could not refuse... The creative freedom on social i get at TNW is insane. I can't imagine being anywhere else doing social right now. The hardest thing is trying to keep as many of the 5 million TNW social followers happy as humanly possible... and to beat the trolls at their own game on Facebook ;)
Sebastien Lintz
Sebastien Lintz@sebastienlintz · Sorted Management/Revealed Recordings
Hey Matt, what are you thoughts on (messenger) bots? Seb
Matt Navarra
Matt Navarra@mattnavarra · Social media consultant. Facebook geek
@sebastienlintz Personally, they feel gimmicky right now. I've not found a truly useful one yet. I end up blocking them after 2 days. But it's early days. I think they need time to learn how to make a killer bot that is really helpful and unique.