Kara Swisher

Executive Editor, Re/code

THIS CHAT HAPPENED ON September 17, 2015

Discussion

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Kara Swisher
@karaswisher · Executive Editor, Re/code
Hi, I am Kara Swisher, a tech reporter. I annoy people in tech.
Steven Sinofsky
@stevesi · a16z
@karaswisher What sort of process do you go through to prepare for an interview? Do you think about snappy comebacks for non-answers in advance? 😈
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@stevesi I do NO prep as you know! I am just a snappy comment factory. In all seriousness, I spend my yer paying attention to tech. I think if you prep too much you miss the conversation completely. Also, I listen more than it seems.
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@stevesi BTW Steve, you have a LOT of snappy comebacks. So POT=KETTLE
Steven Sinofsky
@stevesi · a16z
@karaswisher No fair, you have the microphone right now 🆘
💖 
Ryan Hoover
@rrhoover · Founder, Product Hunt
Kara! Welcome. You recently wrote a piece about the future CEO of Twitter. Who would make a good CEO for Twitter and why? P.S. Great job with the Re/code Decode podcast. 👍
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@rrhoover You would. My dog would at this point.
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@rrhoover Seriously, they need someone who understands product, advertising and media.
Casey Newton
@caseynewton · Silicon Valley editor, The Verge
Hi Kara — longtime fan here. Any tips for getting people to tell you something you can use that they absolutely do not want to tell you / let you use??
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@caseynewton Tweak their overly coiffed hair senseless like I plan to do to you at next tech event. Calling Vox HR!
Casey Newton
@caseynewton · Silicon Valley editor, The Verge
@karaswisher Kara you have blanket permission to ravage me whenever you like. I made sure this was written into your contract
Jeff Needles
@jsneedles · BI @ Meerkat & Maker of Things
@karaswisher Hey Kara! What is the most important piece of tech you think should've taken off but didn't? Why not? Could it make a comeback?
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@jsneedles Hmm, I think perhaps Google Glass. I think they made it so that any normal human being would reject it (you responded to the device rather than vice versa). But I do think the concept of visual search and discover is going to be huge. Or, as Trump say: YUGEEEE
Corley
@corleyh · COO @ Product Hunt
@karaswisher What do you think of diversity in tech? And what do you think would have the biggest positive change?
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@corleyh I talk about this issue all the time. Tech has been failing here by any metric. Positive change: HIRE MORE WOMEN. HIRE A MORE DIVERSE WORK FORCE. LOOK UP FROM YOUR COMPUTER AND SEE WHO IS WORKING FOR YOU.
Amrit Pal
@amritpa1 · Product Manager @Square
@karaswisher You have an innate ability to make your guests feel comfortable, and yet ask intimidating questions. How do you balance it?
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@amritpa1 I think smart people like to answer smart questions. I think I am tough but fair and that is pretty much what works. Also I am not shy.
Melissa Joy Kong
@melissajoykong · Content, Product Hunt
If you could completely redesign tech journalism as a whole, what would you change and why?
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@melissajoykong Hmm, less cheerleading and tech love. More interest in the wider world and tech's impact. Less doing commodity journalism that is meaningless.
🌟 
Kate
@katesegrin · Community @ Product Hunt
@karaswisher who are some of your biggest influences? And like Ryan mentioned, BRAVO on your fantastic podcast. One of the highlights of my week!
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@katesegrin Thanks. I love the podcast. Hmm, Nora Ephron was a big influence. Joan Didion. Ben Bradlee. Also Steve Jobs in an odd way. I think most people got him wrong by calling him heartless. He was all heart, for better or worse.
marlo
@franceschine · Founder, 82 Labs
@karaswisher thank you. i'm late to the party but i wanted to know what it was like working with Steve Jobs? Anything you can share. From all I've read, you were his favorite reporter and you worked quite closely. That has always fascinated me and made me very interested in your work.
Cristian Olarasu
@cristianctin · Tech entrepreneur
@karaswisher Thank you for being here. Can you touch briefly on the subject of ad-block on iOS9 not being available in apps. Is running it really like "stealing content" for users. What is you opinion?
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Kara Swisher
@karaswisher · Executive Editor, Re/code
@cristianctin I think ad blockers are fine. Ads need to be better.