Kara Swisher

Executive Editor, Re/code

THIS CHAT HAPPENED ON September 17, 2015

Discussion

Kara Swisher@karaswisher · Executive Editor, Re/code
Hi, I am Kara Swisher, a tech reporter. I annoy people in tech.
Steven Sinofsky@stevesi · a16z
@karaswisher What sort of process do you go through to prepare for an interview? Do you think about snappy comebacks for non-answers in advance? 😈
Kara Swisher@karaswisher · Executive Editor, Re/code
@stevesi I do NO prep as you know! I am just a snappy comment factory. In all seriousness, I spend my yer paying attention to tech. I think if you prep too much you miss the conversation completely. Also, I listen more than it seems.
Kara Swisher@karaswisher · Executive Editor, Re/code
@stevesi BTW Steve, you have a LOT of snappy comebacks. So POT=KETTLE
Steven Sinofsky@stevesi · a16z
@karaswisher No fair, you have the microphone right now 🆘
Ryan Hoover@rrhoover · Founder, Product Hunt
Kara! Welcome. You recently wrote a piece about the future CEO of Twitter. Who would make a good CEO for Twitter and why? P.S. Great job with the Re/code Decode podcast. 👍
Kara Swisher@karaswisher · Executive Editor, Re/code
@rrhoover You would. My dog would at this point.
Kara Swisher@karaswisher · Executive Editor, Re/code
@rrhoover Seriously, they need someone who understands product, advertising and media.
Casey Newton@caseynewton · Silicon Valley editor, The Verge
Hi Kara — longtime fan here. Any tips for getting people to tell you something you can use that they absolutely do not want to tell you / let you use??
Kara Swisher@karaswisher · Executive Editor, Re/code
@caseynewton Tweak their overly coiffed hair senseless like I plan to do to you at next tech event. Calling Vox HR!
Casey Newton@caseynewton · Silicon Valley editor, The Verge
@karaswisher Kara you have blanket permission to ravage me whenever you like. I made sure this was written into your contract
Jeff Needles@jsneedles · Data @ Houseparty & Maker of Things
@karaswisher Hey Kara! What is the most important piece of tech you think should've taken off but didn't? Why not? Could it make a comeback?
Kara Swisher@karaswisher · Executive Editor, Re/code
@jsneedles Hmm, I think perhaps Google Glass. I think they made it so that any normal human being would reject it (you responded to the device rather than vice versa). But I do think the concept of visual search and discover is going to be huge. Or, as Trump say: YUGEEEE
Corley@corleyh · COO @ Product Hunt
@karaswisher What do you think of diversity in tech? And what do you think would have the biggest positive change?
Kara Swisher@karaswisher · Executive Editor, Re/code
@corleyh I talk about this issue all the time. Tech has been failing here by any metric. Positive change: HIRE MORE WOMEN. HIRE A MORE DIVERSE WORK FORCE. LOOK UP FROM YOUR COMPUTER AND SEE WHO IS WORKING FOR YOU.
Amrit Pal@amritpa1 · Product Manager @Square
@karaswisher You have an innate ability to make your guests feel comfortable, and yet ask intimidating questions. How do you balance it?
Kara Swisher@karaswisher · Executive Editor, Re/code
@amritpa1 I think smart people like to answer smart questions. I think I am tough but fair and that is pretty much what works. Also I am not shy.
Melissa Joy Kong@melissajoykong · Content, Product Hunt
If you could completely redesign tech journalism as a whole, what would you change and why?
Kara Swisher@karaswisher · Executive Editor, Re/code
@melissajoykong Hmm, less cheerleading and tech love. More interest in the wider world and tech's impact. Less doing commodity journalism that is meaningless.
Kate@katesegrin · Community @Tierion
@karaswisher who are some of your biggest influences? And like Ryan mentioned, BRAVO on your fantastic podcast. One of the highlights of my week!
Kara Swisher@karaswisher · Executive Editor, Re/code
@katesegrin Thanks. I love the podcast. Hmm, Nora Ephron was a big influence. Joan Didion. Ben Bradlee. Also Steve Jobs in an odd way. I think most people got him wrong by calling him heartless. He was all heart, for better or worse.
marlo@franceschine · Founder, 82 Labs
@karaswisher thank you. i'm late to the party but i wanted to know what it was like working with Steve Jobs? Anything you can share. From all I've read, you were his favorite reporter and you worked quite closely. That has always fascinated me and made me very interested in your work.
Cristian Olarasu@cristianctin · Tech entrepreneur
@karaswisher Thank you for being here. Can you touch briefly on the subject of ad-block on iOS9 not being available in apps. Is running it really like "stealing content" for users. What is you opinion?
Kara Swisher@karaswisher · Executive Editor, Re/code
@cristianctin I think ad blockers are fine. Ads need to be better.
Eric Willis@erictwillis · Working on something new
@karaswisher Do you have one article/post that you think is absolutely your best work or favorite? If so, which one is it and why?
Kara Swisher@karaswisher · Executive Editor, Re/code
@erictwillis Hmm, when Dave Goldberg died. That was from the heart. Also some essays on women and tech.
Kara Swisher@karaswisher · Executive Editor, Re/code
@erictwillis also not that serious: Liveblogging Yahoo earnings. I made good points with humor. I won a Loeb Award for that, so people got it!
Eric Willis@erictwillis · Working on something new
@karaswisher Thanks!
Teresa Hammerl@colazionearoma · Socialmediapreneur
Hi Kara, you say that you annoy people in tech. How do you do that?
Kara Swisher@karaswisher · Executive Editor, Re/code
@colazionearoma I joke, but I poke. I guess because I am a mouthy broad.
Arlo Gilbert@arlogilbert · Founder & Angel
What would your secret service code name be?
Kara Swisher@karaswisher · Executive Editor, Re/code
@arlogilbert Ahahaha. What a good question that was absolutely BLOWN by all of them except Trump. Hmm, Elvis.
Varun Deshpande@varund7 · N/A
@karaswisher Idk, I thought 'Justice Never Sleeps' was wonderfully succinct, catchy, and zzzZzzz
Melissa Joy Kong@melissajoykong · Content, Product Hunt
What tech titan did you used to have an unfavorable opinion about, but have since changed your mind—and why?
Kara Swisher@karaswisher · Executive Editor, Re/code
@melissajoykong Marc Andreessen, whom I met when both of us were young (more than 20 years ago), were always bickering because we were both jackasses then. Our convos now (see podcast) are now bracing.
Ryan Hoover@rrhoover · Founder, Product Hunt
For reference, here's the podcast with @pmarca.
Kara Swisher@karaswisher · Executive Editor, Re/code
Ok peoples of Product Hunt, I have to go to a big gay tech event at GitHub, because I am a big gay in tech, so last questions pls as I have to walk through the traffic hell that is Dreamforce's annual takeover of SF.
Ryan Hoover@rrhoover · Founder, Product Hunt
Haha, thanks so much for joining us (and for stopping by the office!). 🙌 Sorry to keep you waiting outside though. I feel terrible. 😞
Kara Swisher@karaswisher · Executive Editor, Re/code
Bye all, please feel free to write me: kara@recode.net or @karaswisher
Sam Houston@samhouston · Senior Community Manager, Bugcrowd
How has your experience been as a new podcaster and how do you see the podcast complimenting the written journalism work that Re/code is most known for?
Kara Swisher@karaswisher · Executive Editor, Re/code
@samhouston I LOVE IT. But I am an egomaniac, so I would. Also it fits in nicely with what we do at Re/code events: Smart, tough, fair and engaging interviews of substance and depth. People appreciate that in this soundbite world.
Arlo Gilbert@arlogilbert · Founder & Angel
What are the most interesting 3 interviews you've ever done?
Kara Swisher@karaswisher · Executive Editor, Re/code
@arlogilbert Hmm, Jobs for sure with Gates. Historic. Larry Ellison. Hysterical. I liked interviewing Hillary Clinton. Also my mother about Twitter. That was classic ("What is this TWITTER?")
David Geller@davidgeller · CEO & Founder of Spryly
@karaswisher Perhaps jumping on Christian's theme - how significant will iOS9's impact on ad revenue be? Are you hearing comments in the industry that it will have a dramatic impact?
Kara Swisher@karaswisher · Executive Editor, Re/code
@davidgeller I am not an expert, but people are worried. Apple, which does not make $ on data or advertising, is incentivized to create software and hardware that deliver great experiences. Ads are overall not good experiences. Marketers have to get more creative.
Ryan Hoover@rrhoover · Founder, Product Hunt
@karaswisher to piggyback this question, do you have plans to experiment with new ad formats or revenue models at Re/code?
Kara Swisher@karaswisher · Executive Editor, Re/code
@rrhoover Good question. We think about it a lot, but we now have the much smarter folks of Vox to help us. A lot of our revenue is from our events, so delivering a lot of value and a great experience is how we do well there. Much easier than advertising as it depends on our editorial creativity.
@serena ehrlich@serena · Director, Social + Evolving Media
@karaswisher, you are one of the most influential people in tech. Do you see the future of news coverage to continue to be textual, or are podcasts and video based news going to take it over? (Given that 33% of all YT searches are for news etc.). Thanks!
Kara Swisher@karaswisher · Executive Editor, Re/code
@serena I think all of the above. Journalists today need to be promiscuous in all forms of media. Those who do not try everything risk becoming obsolete. That said, great content is always valuable in whatever format.