Julia Hartz

Co-Founder & President, Eventbrite

THIS CHAT HAPPENED ON November 02, 2015

Discussion

Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
As Co-Founder and President of Eventbrite, I focus primarily on our customers and our team. I spend my days driving strategy to recruit, onboard and retain the Britelings as well as leading our executive staff through major strategic objectives. I’m excited to share my journey and learnings with your community.
Hang Zhao@sgzhaohang
Hi Julia, thanks for joining! I'd like to know how you guys attracted your first 1k users in the beginning? Any growth hacks?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@sgzhaohang Hi Sexy Hacker! The first 1k users for us really came from our earliest adopters - tech bloggers and inexplicably, speed dating hosts. Once we identified those early users, we made it our mission to get to know them and understand their needs. We were in constant dialogue with these customers to really know what motivated them and how we could build a set of tools to help make them successful. My best piece of advice for you is to gather a small group of early adopters, become obsessed with their every move, and truly understand what motivates them so you can build a product or service that makes their lives better. Frankly, it's not a hack but the hard work you must do to validate your product/service/idea and begin to grow a sustainable business.
Alleah at Bliss Wine@blisswineimport · Chief Wine Drinker, Bliss Wine Imports
@juliahartz @sgzhaohang Did you do this in the form of surveys? What are the top 3 questions you would ask?
Mitchell Lee@dontmitch · co-founder of Penny
@juliahartz @sgzhaohang We wrote a recap of how we acquired our first 500 users. I'd be interested in knowing if there's any overlap between our approaches. Medium tells me it's a 7 minute read, so no worries if you don't get the time ;) https://medium.com/@dontmitch/yo...
Tigran Hakobyan@tigranhakobian · Entrepreneur, Co-founder/CMO @ inapptics
Hi Julia, thanks for joining us on PH Live! As I am mostly blogging about productivity and productivity hacks, it's interesting to know the top 3 tools/apps/resources you use to be more productive during the day. Can you please share with us?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@tigranhakobian I eat, sleep, breathe productivity but am far from an expert...here's what I've figured out so far: 1. Slack -- great for real-time transfer of information, especially potent for small groups of people, and the sooner we can get away from a back-logged email inbox, the better. 2. Google Hangout -- I can connect via video chat with anyone in the company (8 offices around the world) from my phone. 3. Brutal prioritization -- at the start of each week, make a list of the most important things you must accomplish and make sure you tackle those first. I
Tigran Hakobyan@tigranhakobian · Entrepreneur, Co-founder/CMO @ inapptics
@juliahartz Thanks for an interesting reply! A week ago my article on productivity hacks was published on one of the startup blogs, and prioritization was one of the key points there as well. If you have some 3-4 minutes you can have a look at http://theunderdog.io/2015/10/29....
daniellevine@daniellevine · Fireside
@juliahartz Thank's for doing this AMA! I'm wondering, what's the best thing you've come across in the last 30 days and why? Could be anything, a product, an article, a tea, a quote. Anything! Thanks for answering.
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@daniellevine Quote: "Focus more and relax a bit." Book: The Martian Coffee Hack: add coconut oil Article: https://medium.com/working-paren... Product: Amazon Echo
Daniel Ek@eldsjal · CEO, Spotify
@juliahartz what's biggest change in your day to day job last few years?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@eldsjal Hi Daniel! :) I think the thing that has changed the most for me in the last couple of years is that I've gone from doing to thinking to communicating. Much of my role is communicating the strategy to the company and making sure it's not only resonating, but also inspiring (not so much in a cheerleader "rah rah" way but more authentically). I miss the pure "doing" days of an early startup but I've embraced this new role because I can see how impactful my work is when I get it right.
Jourdan Bul-lalayao@jourdanb21 · Co-Founder & CTO, Jobox
Hi Julia!!! Thanks so much for chatting with us on Product Hunt! My question is intentionally vague as I'd love for you to answer it based on your interpretation of the question! If you had only one tip to share with entrepreneurs on how to build a successful start-up, what is your absolute #1 tip?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
Hi @juliahartz thanks so much for joining us today. What would you say is the biggest driver that has made Eventbrite the go to place for all things events and invitations? Would love to hear your thoughts. Also, as you handle the customer relations side, what is the most requested feature from clients, not present in the current Eventbrite?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@harrystebbings we are a unique platform in the ticketing industry because of our self-service model. Through this, we've been able to build an incredible breadth of events that are powered through the platform. Meaning, you can find any type of event on Eventbrite: cooking classes to music festivals to yoga workshops to networking events. This breadth has allowed us to create opportunity for ticket buyers to find relevant events which in turn, fuels more ticket sales for our organizers. So, coming back to what I consider the biggest driver of our growth -- our ability to continue to scale a robust, yet simple, self-service platform. Your second question around customer relations and most requested features -- to be honest, we are asked for vertically integrated features every day from our organizers. To answer these needs and build the strongest platform in ticketing, we are working to bring API partners and developers on to our API platform, Eventbrite Spectrum.
Alejo Rivera@alejoriveralara
Hi Julia! What advice would you give about starting a business with a significant other? What were some of the things you and Kevin decided were important to do, and what was important not to do? Especially during the early days of Eventbrite.
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@alejoriveralara the greatest advice we ever received about working together as a couple and co-founders came from Michael and Xochi Birch, who said "Divide and conquer: never work on the same thing at the same time." Frankly, I think this applies to all co-founding teams. You're much better off finding a partner who has complimentary skills to your own and trusting each other / staying out of each other's way. You get from A to B two times faster.
Erik Torenberg@eriktorenberg · Former Product Hunt
Hey Julia! Thanks for joining us today. What is something you used to fervently believe that you now see as fundamentally misguided?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@eriktorenberg Hi there. :) Mine would be that some people don't need a steady and healthy amount of sleep. Everyone needs to sleep. It's the only known human superpower. Says my mom. Hi Mom!
Emeka Onu@juoemeka · Making and Selling Online Businesses
Hello Julia, what defines Data scientists in your organization, what's their daily jobs like
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@onuemeka data scientists at Eventbrite are connecting data points from the millions of transactions we process each month to create a better experience for both event organizers and ticket buyers. <--- intentionally vague because the work these Britelings do is one of the most fascinating and competitive differentiators at Eventbrite.
Thomas Van Orshaegen@tvnrshgn · Founder, BeatSwitch
Hi @juliahartz thanks for joining PH Live! As you launched eventbrite RFID couple of weeks ago, you guys made a move beyond ticketing. What is the big ambition after that? Really becoming a one-stop-shop for events/festivals in terms of technology?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@tvnrshgn we're constantly looking for ways to make finding, buying, and attending events that best possible experience. I think we can all agree that the ticketing industry still has a long way to go to be Net Promoter positive for all!
Lukas Fittl@lukasfittl · Product Hunt
@juliahartz Julia, thanks for taking the time to chat! Whats your product management process like, specifically for taking in customer feedback from event organizers?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@lukasfittl It’s important to seek feedback and advice. Be brave enough to ask for it, then filter it. Tease out the trends. Then pave your own path forward. More specifically, we take feedback from our customers very seriously and collect it in a variety of ways. As feedback comes in, we log it and see where it fits with the rest of the priorities. If it bubbles to the top and is something that would be beneficial to a large set of our users, it will get prioritized. For example, organizers at venues wanted to be able to connect their cash register to our organizer app (Eventbrite Neon). Now, the product acts as a full POS device - which allows them to take credit cards, cash, etc., which was a major feature request from venues.
Lukas Fittl@lukasfittl · Product Hunt
@juliahartz Great point about being brave enough to ask for feedback. Thanks for the detailed answer!
Max Jowanson@hzirak1985
@juliahartz Hi Julia I have a second question if you may. How do you think living in California close to San Francisco or Mount View can affect a person's mindset or even life to pursue a passion of entrepreneurship and startups? I am living in Texas/Dallas area and there aren't much passion about Tech startups around here. So, I was wondering what kind of opportunities a person living in those California areas will have that someone living in some other states wouldn't have? Thanks
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@hzirak1985 good point - I think the biggest advantage you have in living close to a tech epicenter (there are many around the world) is the strength of like-minded communities and knowledge sharing. You can seek these experiences out virtually more often these days as we become a fully connected world. However, I would say being physically close to other like-minded individuals who are facing similar challenges and experiences is definitely accretive to feeling supported as an entrepreneur.
Erik Torenberg@eriktorenberg · Former Product Hunt
HUGE Thanks to Julia for taking the time out of her busy schedule to share some wisdom with us today! Julia if you have any last min plugs (or leaks!) for Eventbrite of what's to come, let us know :)
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
mike lin@mikelinsf · Founder & CEO, influencersTV
@juliahartz I love using Evernote. Was the ever a point where you thought the product might not be successful?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@mikelinsf We LOVE evernote too! :)
Corley@corleyh · COO @ Product Hunt
Hi @juliahartz! Thank you for making the time. As you think about building the team and the culture, what are some of the less obvious things that you have learned? And what are some of your now defacto go-tos when you think about hiring people? And finally, what have you decided are your non-negotiables when it comes to culture?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@corleyh Hi Corley! This is my area of passion so I could go on and on but for purposes of this venue, I'll try to be brief... Less obvious: building a strong culture has little to do with the "table stakes" -- food, perks, beer, etc. and much more to do with defining the "WHY" in terms of why you exist. I believe it's the founders' job to clearly define a compelling vision - one that is rooted in authenticity and can be attached to any one person's role in the company (meaning, they can easily connect the dots between what they are doing to drive forward the vision). All companies can state the "WHAT" and even the "HOW" but it's harder to clearly define the "WHY" -- that's where the community starts to form and you see true, unbridled engagement in your team. Defacto go-tos in hiring: I've met most people at Eventbrite either during the interview process or shortly after they've accepted our offer. The one thing I always look for in my first interactions with a potential or new Briteling is their motivation. I can usually get to an understanding of this by asking them to tell me their story. Horribly vague but effective in getting an early glimpse of motivates a person. Non-negotiables when it comes to culture: never putting the business before the people, withholding information, politics, toxic behavior, destructive egos.
neeharika sinha@neeeharika · Google, Threadchannel
Hello @Juliahartz ! so great to meet you here. Is Eventbrite looking to expand in some industry verticals more than the other in 2016? What according to you is unique for this space and how do you see it growing in the next 5 years?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@neeeharika we're always weighing the future growth opportunities for Eventbrite with the ninja skill of focus. One area of expansion that we've talked about is At Event technology - basically, how can Eventbrite expand it's technical reach to make the experience MUCH better for an event goer. We're starting here but this is just the beginning: http://www.fastcompany.com/30522...
David Tuizer@dtweezee
@juliahartz Hi, how do you define daily success for both Eventbrite and you personally? What are your daily habits that help you achieve greatness? Thanks and all the best...
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@dtweezee whoa david...two small but very large questions! ;) Daily success for Eventbrite and myself: are we doing the most critical work that will make the most progress? are we laughing while working our asses off? can we clearly see the vision we are working toward and does that vision excite us? ...if yes to all those questions, it's been a good day. Daily habits: don't just think about your customer, reach out and communicate with them to understand what motivates them. Oh and sleep. :)
Max Jowanson@hzirak1985
@juliahartz Hi Julia, Thanks for joining us today, I was wondering how did your own startup story start? how many members exist in the very first team? and, what was your role in that first team? Thanks
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@hzirak1985 In the first four years, I focused on building and scaling our marketing, customer support, and finance organization. Check this article for more on how we ran the company and serviced our customers in the early days: http://firstround.com/review/Wha...
Daryna Kulya@darynakulya · Co-Founder @ OpenPhone | Product Hunt TO
@juliahartz - hi Julia, great to see you here! What's the recent event technology trend that has surprised you? How will the way we use technology to connect offline change in the future?
Julia Hartz@juliahartz · Co-Founder + President, Eventbrite
@darynakulya I probably shouldn't admit this but I've been surprised by the technology trends which have fueled our business. Rather than replace the live experience, we're finding that our online habits are driving us to gather more. Social, mobile, data, FOMO (okay not a technology trend) are all strong drivers of growth in our business.