Jon Steinberg

CEO Cheddar & CNBC Contributor. Formerly BuzzFeed President & COO

THIS CHAT HAPPENED ON February 29, 2016

Discussion

Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
Hi I'm Jon Steinberg. I just started a new video news company called Cheddar, focussed on covering the most interesting companies, technologies, and media transforming our lives. We will broadcast live from the floor of the New York Stock Exchange. Before that I was the President and COO of BuzzFeed. I'm obsessed with how media is being transformed. I also have two little kids, a cat, and I love flying drones.
Nik Sharma@mrsharma · Director of Performance Marketing, hint
Hi Jon! Congrats on Cheddar🧀! Here's my question: At BuzzFeed, you saw the business model of not putting ads up on the page, but rather embedding ads natively into articles or listacles which naturally went viral. Now as you launch Cheddar, are you going to be focusing on monetizing the same "natural" way that you saw at BuzzFeed, or what do you think the next wave after "native ads" will be? Thanks!! 😄
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@mrsharma I think direct subscriptions are the key now. Replicating the cable model of distribution. Also on air sponsorships
Ben Tossell@bentossell · newCo
Hey Jon, Whats on your homescreen?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@bentossell uber, slack, twitter, gmail, byline (RSS reader) and phone...
Antonin LAPICHE@airlikidh2 · Product Design @ Orange
Why the name Cheddar? What's your favourite cheese? why?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@airlikidh2 yes its my favorite cheese...and it means money
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
What living person would you most love to interview?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@jacqvon Elon Musk...he is the Edison of our time
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
What do you want your tombstone to say?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@jacqvon he was a good dad
Oliviax@oliviameng
Hi Jon, thanks for joining us here! My name is Olivia and I works as TV analyst. I am wondering how do you position Cheddar in the market(who do you see as competitors)? In term of marketing competency, what makes Cheddar different from other micro-content(Snapchat, twitter)? if you don't mind, I am also wondering what metric system do you use to measure Cheddar's performance? Thank you!!
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@oliviameng Thinking about it more like House of Cards or a show like that where a network distributes content from a partner. The cable model. Also we are focussed just on tech media and consumer companies
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
@jonsteinberg thanks so much for joining us today. Would love to hear what you think the biggest determinants were of the immense success of @Buzzfeed and how have you transitioned them to your new venture with Cheddar? Would absolutely love to have you on @twentyminutevc to discuss further and recently had the pleasure of having Gary Swart on the show so would be fantastic to make it a Polaris Week! Let me know what you think!
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@harrystebbings @buzzfeed @twentyminutevc Social traffic, amazing editorial, and the unique native content model...those were the keys to BuzzFeed becoming BuzzFeed...and an amazing team of course.
Gary Cohn@garymcohn
Jon -- Would Cheddar be interested in a collaboration/content sharing op w/ Detroit based www.StartupNation.com currently in refresh? Audience 24-35 involved in startups, small biz, and entrepreneurs. Gary
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@garymcohn Think we need to get our own content started and great first
Gary Cohn@garymcohn
On a personal note, heard you love drones, could I interest you in droneview tech?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@garymcohn whats droneview tech?
Gary Cohn@garymcohn
@jonsteinberg I'd help you promote and distribute content via StartupNation. Wouldn't need to push from our side.
Mitch Schneider@mitchschneider · Social Communications Manager, Beamr Vid
Hi Jon- congrats on Cheddar. How are you optimizing the video feed to cut buffering time?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@mitchschneider We are using a large XO internet connection and using custom hardware to encode...look on my twitter feed
Mitch Schneider@mitchschneider · Social Communications Manager, Beamr Vid
@jonsteinberg any chance we can collaborate together? I work for Beamr, aka - the real life Pied Piper (if you watch Silicon Valley). Would love to see if we can help you out - http://beamr.com/
Emily Hodgins@ems_hodge · Operations @ Product Hunt
Hi Jon thanks for joining today. In your career to date, what has a) most surprised you? b) most scared you? c) made you the most proud?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@ems_hodge The thing you worry about is never the thing...worrying about it ensures that is not the issue! also proud of the most recent milestone whatever that is
max zimbert@maxzimbert
Hey Jon! Great seeing you here. What are your favorite apps/services to stay organized and stay focussed?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@maxzimbert Evernote, Slack, Clear TODO organizer and lots of paper...I also keep a pad near my bed
Mitchell Patterson@upstatevc · Odd Networks / Hack Upstate
Hi Jon. Was curious what you think the impact of streaming and OTT will have on media companies going forward.
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@upstatevc I basically think this is the future of all video...there will be no "channels" or cable boxes..look at the recent FCC decision
Ben Tossell@bentossell · newCo
What is so hard about news apps in your opinion?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@bentossell I think people want their news from feeds...like twitter/FB ...not a dedicated app.
Ben Tossell@bentossell · newCo
What emerging markets are you most interested in?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@bentossell tech and media...I'm obsessed thats what I love
Ben Tossell@bentossell · newCo
What do you think about drone racing?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@bentossell Love it...would watch it all day!
Randy Ksar@djksar · I find cool things
what is Cheddar's target demo?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@djksar people in their 20s and 30s who love tech and media companies and want a dedicated OTT channel for that
Randy Ksar@djksar · I find cool things
@jonsteinberg thanks for the response. what are going to be the primary channels you will distribute content besides your own website?
Emily Hodgins@ems_hodge · Operations @ Product Hunt
What was the most challenging thing about being COO at BuzzFeed?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@ems_hodge you have to grow and reinvent yourself at each stage...and become steady and mellow which is hard for me
Randy Ksar@djksar · I find cool things
Do you have a top 5 list of people or companies that you would like to interview in the first few months?
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@djksar tesla, twitter, facebook, google, chipotle, lululemon
Steven Marder@steven_marder · COO, Hollywood.com
Hi Jon. What do you expect will be the split between mobile, desktop and OTT consumption of your video content? also, live streaming vs on demand? and, are you planning much of a focus on non-video? Thanks. For typing here consider using voice dictation on Mac as you answer live. PS. love my drone too!
Jon Steinberg@jonsteinberg · CEO Cheddar. Formerly BuzzFeed President
@steven_marder I think screens on walls is wide open. As is ambient background live content. Smaller markets then phone or desktop...but wide open right now...and will be BIG markets