john shahidi

John Shahidi

Co-Founder and CEO of Shots Studios

THIS CHAT HAPPENED ON December 13, 2016

Discussion

john shahidi
john shahidi@john · Co-Creator of Shots Studios
Hi, I'm John Shahidi, co-creator and CEO of Shots Studios. Together with our creators Lele Pons, Rudy Mancuso, Anwar Jibawi, Inanna Sarkis, Lorenzo Cromwell and Awkward Puppets, we’re creating some of the best comedy videos on YouTube. Soon, we’ll be creating music — starting with the Awkward Puppets. Here’s a teaser
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Atri BrownSound
Atri BrownSound@atri_infinite · Grad Student @Dartmouth College
Hey John, I was wondering what you would consider the Top 3-5 most important analytic metrics that independent artists and rising content creators should be focusing on when it comes to help building and growing their brand?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@atri_infinite If we're talking about YouTube, retention is the most important. We look at watch through rates, bounce rates (when and why the audience leaves your video) and views from subscribers vs. views for outside sources (and what are those sources).
Philip Kuklis
Philip Kuklis@philipkuklis · Co-Founder, Hubble
Hi John, in a recent interview with @jason you said that when it comes to (social media) platforms, people want discoverability more than anything else. What do you think will content discovery look like in the future?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@philipkuklis @jason There needs to either be a very smart searchable way to discover the content like on YouTube or it has to be wisely curated based off your interests. It seems like Instagram Discover is doing a better and better job of this.
Mike Coutermarsh
Mike Coutermarsh@mscccc · Code @ GitHub
Hi John! Can you give any insight into your content creation process? What role does data/analytics play? What types of things are you measuring? 😀
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@mscccc We look at lot of different things but our #1 focus is retention and figuring out why the audience stays and why they leave. Data provided by YouTube to the channel allows us do this so we can better the jokes in future videos. It's like a standup comedian on stage, they know what jokes the audience laughed at and what ones they did not laugh at. YouTube gives creators the same luxury, we just have to refine the data and help our creators understand it.
Hey John, what is one major feature we can expect from the next shots update?😜
Nawal_Ali
Nawal_Ali@nawal_believe · Spread happiness
How did you gather your group of creators and what advantages and disadvantages are there from being on the platform you are on at the moment? Thank You for creating such an incredible app and being an inspiration to many. ~ Nawal ☺🙏✌
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@nawal_believe Our team is a group of humble and creative women and men who we were lucky to meet inside the Shots app in 2014. It's important to Shots Studios to have a group of people who understand how to create and grow a business while doing it with integrity.
Nawal_Ali
Nawal_Ali@nawal_believe · Spread happiness
@john Thanks ☺☺
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@John! Love the way you're approach the creation process and using data to improve the skits (I see them more and more on YouTube Trending 🚀). Are you looking to bring on more creators, and what kind of things have you noticed perform well in videos that you'll try to replicate going forward? I particularly like the current event type of skits like iPhone 7 by Pineapple and https://www.youtube.com/watch?v=_AG9UtVkLR8Rough One video 👯 cc @rudymancuso
Giovanni Puntil
Giovanni Puntil@giovannipuntil · Coder / 🤖 Not a robot
Hey john, on your personal experience how do you measure success?
mina
mina@xminasax
How come Shots became a studio?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@xminasax We enjoy creating content. It's the most fun I have ever had.
Lumo
Lumo@lumo_prince · just Lumo ... the real one
Hi John, is it planned to update the memep app with more features in the future ?
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
If you could go back in time, what is one piece of advice you would give your younger self?
Alanna Costa👑
Alanna Costa👑@alannascosta · Alanna Costa
johnny what did you expect from app shots?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
What do you think will happen to Vine 🌱 and do you think that comedy community can be created somewhere else?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@nivo0o0 I am not sure what will happen with Vine. yes, the community can be created somewhere else. Most of the community is viewing our videos on YouTube now. There will be more comedians who were not on Vine that will have an opportunity on YouTube, Instagram and maybe one something new, like a VR platform.
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@john comedy in VR will be fascinating 🤓
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
What is the scariest experience you have ever had?
Lindsay
Lindsay@lilibieber28
What was your biggest dream when you was young?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@lilibieber28 I have had a few and one that stands out all the time is the dream that my family always lives comfortably.
Atri BrownSound
Atri BrownSound@atri_infinite · Grad Student @Dartmouth College
,
Atri BrownSound
Atri BrownSound@atri_infinite · Grad Student @Dartmouth College
,
Justin Will Follow Ü
Justin Will Follow Ü@jbsfollowlist
What does the future have in store for Shots Studios?
Lumo
Lumo@lumo_prince · just Lumo ... the real one
This is not a question, just something I want to say. I appreciate the way you and your team interact in social media. Thanks for that and for all the funny moments we had with your videos. Lumo
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@lumo_prince You're welcome.
What is the best advise you have ever given anyone?
Nawal_Ali
Nawal_Ali@nawal_believe · Spread happiness
How did you gather your group of creators and what advantages and disadvantages are there from being on the platform you are on at the moment? Thank You for creating such an incredible app and being an inspiration to many. ~ Nawal ☺🙏✌
Nawal_Ali
Nawal_Ali@nawal_believe · Spread happiness
How did you gather your group of creators and what advantages and disadvantages are there from being on the platform you are on at the moment? Thank You for creating such an incredible app and being an inspiration to many. ~ Nawal ☺🙏✌
Daniel Landy
Daniel Landy@danolandy · 📚Babson Student
One of your greatest strengths seems to be building and maintaining relationships. How do you go about managing those and have you ever mismanaged a relationship?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@danolandy The most important thing is to have a great personal and loving relationship with the people you work with. I love every creator that works with Shots Studios as a friend first. We all agree during the signing process and say to each other "No matter what, friendship first". Justin and I did this too when he invested in the company a few years ago.. we also looked each other in the eyes and said "friendship first". It's worked so far. Of course, we are all humans and since we are friends/family first, there will be times we don't see eye to eye. But that's human nature. 99% of the time, we are all happy and laugh with one another. We have to.. we are creating comedy and music.. we have to be happy.
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
What’s your worst habit?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@vpanagiwta not sleeping.
mina
mina@xminasax
You once said that you've got bullied. Do you ever think about that time? And do you have a message to people who get bullied (like, how to handle with it)
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
If you were a performing artist, what would you title your first album?
Crotton Burdin
Crotton Burdin@bcrotton · Student
As an entrepreneur and someone that manage a media-company, what model of business or what media-model do you think should be applied to a news company? I am talking about a more media news company that produces also videos, etc. Thank you!
Lindsay
Lindsay@lilibieber28
Hey :) i just want to tell you love u i am glad to support your work on @shots_france you is a amazing person never forget it 🙈 night😘
mina
mina@xminasax
How did you get the idea of creating an app?
mina
mina@xminasax
You're the so called "king of twitter" for inspiring people and be someone you can look up to. If you look back, did you ever expect being this "high"? And what is your personal goal?
Alanna Costa👑
Alanna Costa👑@alannascosta · Alanna Costa
are u working on a new App?
Rhett Scheurn
Rhett Scheurn@rhett_scheurn · School
Hey John I was wondering man I know this is random but I'm a huge fan and I know I could help out and bring a lot to the table I'm a business major! How does one apply for Shots to work for them!?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
Rhett Scheurn
Rhett Scheurn@rhett_scheurn · School
@john @shots do we just submit a resume or talk about ourselves or what? Sorry for the question again
Rhett Scheurn
Rhett Scheurn@rhett_scheurn · School
@john @shots I applied please take a look at it..
Michelle
Michelle@sweetiegrl74
Where do you see the company going and what goals do you have for 2017?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@sweetiegrl74 We are going to continue to create our videos. Each channel is committed to a video per week. Shots Studios will sign and launch more channels in 2017. Mostly comedy but also a few music channels as well. All our channels are listed on shots.com.
Laksman Veeravagu
Laksman Veeravagu@laksman_veeravagu
Could you share the backstory on how Justin Bieber became involved with Shots?
Laksman
Laksman@laksman · Entrepreneur
What is the backstory on how Justin Bieber became involved with Shots?
Laksman
Laksman@laksman · Entrepreneur
What advice would you give someone starting out on building a social networking app today?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@laksman Don't do it.
@john @laksman I just died. LMAO.
Laksman
Laksman@laksman · Entrepreneur
@john Why do you say that?
Giovanni Puntil
Giovanni Puntil@giovannipuntil · Coder / 🤖 Not a robot
@laksman @john too much and very high competition I guess
Fall in💘KygaJailey
Fall in💘KygaJailey@juliancelyzpre1
Hi Johnny! I just want to thank you for everything u have done for justin and hailey you're a real friend thanks for always be there for my my parents uncle Johnny!😘 now my question is;are you planning or creating another app similar shots or any social media? And jailey is back or we still need to wait?. Btw; I Love u!💜💞😘
Hi, first off just wanted to say nothing makes me happier than running this account and support shots, the family, and everything that comes with it. Now, how does it feel knowing you have people out there running accounts supporting everything shots has provided us with?
justinmynext
justinmynext@justinbmynext · justinomg
I like shots and bkstg.
Taufiq Husain
Taufiq Husain@taufiqhusainca · Managing Director at Polar Hills.
Hey John, have you considered moving to LA from SF since your startups tend to deeply align with content creators who primarily live in LA?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@taufiqhusainca We will be opening up a Shots LA office in early 2017 so our production team has a home base. Our SF team is as important as our LA team because of what we're doing with analytics and optimization for each video.
Jetlir Dermaku
Jetlir Dermaku@jetlird · Screenwriter
Hi John! Would you be open on working with a writer that could bring awesome stuff the the table for all your artists on daily basis? By stuff I mean skits, concepts, art, etc.
Jetlir Dermaku
Jetlir Dermaku@jetlird · Screenwriter
Also does SHOTS plan on making tv content in the future, like a half-hour comedy, instead of just making short youtube skits?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@jetlird Yes, we have a holiday special that we produced with YouTube. It's called Keys of Christmas. Rudy is the lead and it turned out great. It will be available on YouTube Red on December 19th.
Nicole Bowland
Nicole Bowland@nicolebowland__
I miss the message feature on shots.
Nicole Bowland
Nicole Bowland@nicolebowland__
Is there going to be a new shots update?
mina
mina@xminasax
Will you bring the DM's back to memep?
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
Who knows you the best?
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
What’s been your favorite age so far?
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
What’s your most listened to song?
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
What’s the first thing you would do if you won the lottery?
HE FOLLOWED ME
HE FOLLOWED ME@vpanagiwta
What fictional character do you have the biggest crush on?
Shawn Maguire
Shawn Maguire@shawnpmaguire
Hi John! I'm a big fan of your videos. I was wondering how you first got connected to Floyd Mayweather and what the process was like getting him to invest in your app Shots?
Giovanni Puntil
Giovanni Puntil@giovannipuntil · Coder / 🤖 Not a robot
Hey John, why are you so slow at typing?
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@giovannipuntil I am responding from the heart and I am not a bot!!! If you want a bot, check out my buddy Ben Parr's company Octane AI #sponsored #heowesmemoney
Giovanni Puntil
Giovanni Puntil@giovannipuntil · Coder / 🤖 Not a robot
@jetlird @john deep 🙌 ❤️
Nicole Bowland
Nicole Bowland@nicolebowland__
Hey how are you?
Rhett Scheurn
Rhett Scheurn@rhett_scheurn · School
John honestly I don't know what I'm doing in life! I know that your an amAzing creator and I look up to you.. life is hard right now.. alls I know is im married and I don't know what I want to do with my life but I do know I'm Shots number 1 fan! I love the audience and energy it brings in! I know I'm life it's not about the money but about what you love to do and I know Shots is what I want to do please just let me know on how you can apply for positions on helping even if it's something small! I know I would be a great contributor to Shots studios!
Giovanni Puntil
Giovanni Puntil@giovannipuntil · Coder / 🤖 Not a robot
Where is Diego? He didn't post any video in a while, we miss that little mexican puppet and his gang 🇲🇽 #tequila
john shahidi
john shahidi@john · Co-Creator of Shots Studios
@giovannipuntil He just finished a movie with Rudy and is now being high maintenance. He is posting a new video on youtube.com/awkwardpuppets soon.
Lumo
Lumo@lumo_prince · just Lumo ... the real one
@john @giovannipuntil thats a great news, Diego is one of my favorites
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@john @giovannipuntil ask Diego in his Product Hunt Live! https://www.producthunt.com/live...
Jetlir Dermaku
Jetlir Dermaku@jetlird · Screenwriter
Is SHOTS going to open doors for freelance writers/creators in the future? Do you plan on having a team to look after creative artists to expand the studio?