John Shahidi

Co-Founder and CEO of Shots Studios

THIS CHAT HAPPENED ON December 13, 2016

Discussion

john shahidi@john · Co-Creator of Shots Studios
Hi, I'm John Shahidi, co-creator and CEO of Shots Studios. Together with our creators Lele Pons, Rudy Mancuso, Anwar Jibawi, Inanna Sarkis, Lorenzo Cromwell and Awkward Puppets, we’re creating some of the best comedy videos on YouTube. Soon, we’ll be creating music — starting with the Awkward Puppets. Here’s a teaser
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Atri BrownSound@atri_infinite · Grad Student @Dartmouth College
Hey John, I was wondering what you would consider the Top 3-5 most important analytic metrics that independent artists and rising content creators should be focusing on when it comes to help building and growing their brand?
john shahidi@john · Co-Creator of Shots Studios
@atri_infinite If we're talking about YouTube, retention is the most important. We look at watch through rates, bounce rates (when and why the audience leaves your video) and views from subscribers vs. views for outside sources (and what are those sources).
Philip Kuklis@philipkuklis · Co-Founder, Hubble
Hi John, in a recent interview with @jason you said that when it comes to (social media) platforms, people want discoverability more than anything else. What do you think will content discovery look like in the future?
john shahidi@john · Co-Creator of Shots Studios
@philipkuklis @jason There needs to either be a very smart searchable way to discover the content like on YouTube or it has to be wisely curated based off your interests. It seems like Instagram Discover is doing a better and better job of this.
Mike Coutermarsh@mscccc · Code @ GitHub
Hi John! Can you give any insight into your content creation process? What role does data/analytics play? What types of things are you measuring? 😀
john shahidi@john · Co-Creator of Shots Studios
@mscccc We look at lot of different things but our #1 focus is retention and figuring out why the audience stays and why they leave. Data provided by YouTube to the channel allows us do this so we can better the jokes in future videos. It's like a standup comedian on stage, they know what jokes the audience laughed at and what ones they did not laugh at. YouTube gives creators the same luxury, we just have to refine the data and help our creators understand it.
Hey John, what is one major feature we can expect from the next shots update?😜
Nawal_Ali@nawal_believe · Spread happiness
How did you gather your group of creators and what advantages and disadvantages are there from being on the platform you are on at the moment? Thank You for creating such an incredible app and being an inspiration to many. ~ Nawal ☺🙏✌
john shahidi@john · Co-Creator of Shots Studios
@nawal_believe Our team is a group of humble and creative women and men who we were lucky to meet inside the Shots app in 2014. It's important to Shots Studios to have a group of people who understand how to create and grow a business while doing it with integrity.
Nawal_Ali@nawal_believe · Spread happiness
@john Thanks ☺☺
Niv Dror@nivo0o0 · VC at Shrug Capital
@John! Love the way you're approach the creation process and using data to improve the skits (I see them more and more on YouTube Trending 🚀). Are you looking to bring on more creators, and what kind of things have you noticed perform well in videos that you'll try to replicate going forward? I particularly like the current event type of skits like iPhone 7 by Pineapple and https://www.youtube.com/watch?v=_AG9UtVkLR8Rough One video 👯 cc @rudymancuso
Giovanni Puntil@giovannipuntil · Coder / 🤖 Not a robot
Hey john, on your personal experience how do you measure success?
mina@xminasax
How come Shots became a studio?
john shahidi@john · Co-Creator of Shots Studios
@xminasax We enjoy creating content. It's the most fun I have ever had.
Lumo@lumo_prince · just Lumo ... the real one
Hi John, is it planned to update the memep app with more features in the future ?
HE FOLLOWED ME@vpanagiwta
If you could go back in time, what is one piece of advice you would give your younger self?
Alanna Costa👑@alannascosta · Alanna Costa
johnny what did you expect from app shots?
Niv Dror@nivo0o0 · VC at Shrug Capital
What do you think will happen to Vine 🌱 and do you think that comedy community can be created somewhere else?
john shahidi@john · Co-Creator of Shots Studios
@nivo0o0 I am not sure what will happen with Vine. yes, the community can be created somewhere else. Most of the community is viewing our videos on YouTube now. There will be more comedians who were not on Vine that will have an opportunity on YouTube, Instagram and maybe one something new, like a VR platform.
Niv Dror@nivo0o0 · VC at Shrug Capital
@john comedy in VR will be fascinating 🤓
HE FOLLOWED ME@vpanagiwta
What is the scariest experience you have ever had?
Lindsay@lilibieber28
What was your biggest dream when you was young?
john shahidi@john · Co-Creator of Shots Studios
@lilibieber28 I have had a few and one that stands out all the time is the dream that my family always lives comfortably.
Atri BrownSound@atri_infinite · Grad Student @Dartmouth College
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Atri BrownSound@atri_infinite · Grad Student @Dartmouth College
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Justin Will Follow Ü@jbsfollowlist
What does the future have in store for Shots Studios?
Lumo@lumo_prince · just Lumo ... the real one
This is not a question, just something I want to say. I appreciate the way you and your team interact in social media. Thanks for that and for all the funny moments we had with your videos. Lumo
john shahidi@john · Co-Creator of Shots Studios
@lumo_prince You're welcome.
What is the best advise you have ever given anyone?