John Lee Dumas

John Lee Dumas

Founder and host of EOFire

THIS CHAT HAPPENED ON October 27, 2015

Discussion

John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
Hi all, John here. I'm the founder and host of EOFire, an award winning Podcast where I interview today's most inspiring Entrepreneurs 7-days a week. I've produced over 1000 episodes and EOFire generates $300,000 a month in revenue. With over 1 million unique monthly listens, EOFire has inspired Fire Nation to face their fears and take the Entrepreneurial leap! Ask away!
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
@johnleedumas as you know you are a personal hero of mine and @twentyminutevc my question is what of all the interview questions are you most interested to hear the answer to? Also, how much research do you do pre interview on each guest? Love to hear your thoughts! Keep rocking my friend!
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@harrystebbings Thanks Harry! You rock :-) I LOVE the '•What is a personal habit that contributes to your success?' It gives me insights into what my guests think aids their success!
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@harrystebbings I do ZERO prep for each guest. When I read the 50ish word bio, I am learning about them. It puts me in the spot of the listener...Fire Nation. Curios!
Marcus Karoumi
Marcus Karoumi@mkaroumi · Marketing @ Page-Anchor.com
What's the upsides/downsides with using the same "template" for every episode?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@mkaroumi Upside: Your listener knows what to expect when they press play. YOUR time is valuable, I don't talk about cats. Upside for Host: Less bandwidth for thinking of the initial questions means more bandwidth to be invested in the follow up q's to the guests answer.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@mkaroumi Downside: It's repetitive and will turn some listeners off. But so what, if you are tying to resonate with everyone you resonate with no one, so take a stand. 1.2 million listens a month means I have my audience, and other Podcasters have built GREAT audiences with no or little format. It's what YOU as the host are excited by so you can still be podcasting 3 years from now
Marcus Karoumi
Marcus Karoumi@mkaroumi · Marketing @ Page-Anchor.com
@johnleedumas @mkaroumi awesome, thanks for this great answer :)
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@mkaroumi Welcome!
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Alex Blumberg of Gimlet Media is really excited about better advertising on podcasts enabled by software. In app purchases, dynamic ads, etc. Do you have any thoughts on what you would like to see or where you think the future of podcast advertising is headed?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz I would love to see dynamic insertion where with the click of a button sponsors could buy past inventory for a set time. Podcasts are evergreen and as it sits now they are getting a TON of ROI as they are on shows for all time. sponsors should buy 6 week blocks, and those spots should be sellable again.
TJ Villamil
TJ Villamil@tjvillamil · founder, the villamil group
@johnleedumas How important is consistency to building your online brand? Any advice to be more consistent?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@tjvillamil Hi TJ :-) Consistency is EVERYTHING. If you are going to build an audience that knows/likes and trusts you, you have to CONSISTENTLY deliver for them...Come up with a plan, and execute. Don't bite off more than you can chew...build your production slowly
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
It has been a TOTAL blast hanging out with everyone today…great questions! Would love for you to visit us at http://www.EOFire.com/, and of course sign up for update to The Freedom Journal so you can learn how to SET and ACCOMPLISH you #1 goal in 100-days. http://TheFreedomJournal.com
Russ Frushtick
Russ Frushtick@russfrushtick
@johnleedumas What's the most surprising interview you've done for the show?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@russfrushtick HI Russ! The most surprising interview I have done is with Sally Hogshead, the #1 ranked female speaker in the world...her fascinate test FASCINATED me...
Dominik Bleilevens
Dominik Bleilevens@beleevens · Freelance UX Designer & Voice Enthusiast
@johnleedumas thanks for being here and for producing EOFire! I love listening to it! You have been very successful the last years, but I'm curious: Where do you see yourself and the show in the future? How long do you want to keep on podcasting and what's the next challenge you are going to set for yourself? Best wishes for your future, Dominik
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@dbleilevens Great q DB and thanks for the kind words! The online world is shifting too fast to put too much thought in the future. I love where EOFire is now, and I'm curious to see where it goes, but not stressed out about it. I'd rather keep focused on today, and let tmrw happen.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@dbleilevens The next challenge I am SUPER excited about is my first physical product I have ever created, The Freedom Journal. It's a gorgeous leather bound journal that will guide you in SETTING and ACCOMPLISHING you goal in 100-days. We are having a KILLER crowdfunding campaign launching January 4th and have partnered with Pencils of Promise so proceeds will be building schools in 3rd world countries. SUPER pumped about this. Learn more and get on the interest list here: http://TheFreedomJournal.com
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Thanks for joining us today John! I don't know the numbers as well as should, but you seem to be better at generating revenue with your podcast than most others. Is this true? If so, could you elaborate on why you think that is?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz Hi AC! The numbers are all here: http://www.EOFire.com/income. and yes we are. I think EOFire is so financially successful because I am relentless in asking Fire Nation 'What are you struggling with' then creating the solution to their pain point in the form of products and services, most notably Podcasters' Paradise: 3.5 Mil in rev since Oc 2013, and Webinar On Fire: 300k in rev since mid 2014. Plus our massive listenership generates over 100k a month in sponsorship revenue: http://www.EOFire.com/sponsorships
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Are you currently working on any side ventures? Do you have any exciting new ventures planned during the next few years?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz http://TheFreedomJournal.com is the most exciting venture I currently am rocking. I also partnered with mark Asquith to create www.PodcastWebsites.com that has over 375 users and 25k a month in rev right off the bat, so thats exciting!
Corley
Corley@corleyh · COO @ Product Hunt
@johnleedumas thanks for joining us today! Amazing work producing EOFire! You have talked to so many people, what is your favorite undiscovered (or less discovered) moment of all of the footage? :-)
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@corleyh Thanks Corley, appreciate! So in episode 266 I interviewed my mentor. After the show was over, I put in 20 seconds of silence then played the FIRST ever test interview I did with her back in august of 2012. MAN was I bad...but it was funny and Fire Nation loved it!
Brandon Uttley
Brandon Uttley@brandonuttley · CEO, Go For Launch
John, what is something no one has asked you that you would be hesitant to answer? (besides 'when are you and Kate getting married?' Ha
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@brandonuttley BU, always the tough Q's :-) I would say how long it took me to get 'good' as a podcast host. Answer: 450 episodes...
Brandon Uttley
Brandon Uttley@brandonuttley · CEO, Go For Launch
Thanks @johnleedumas - good dodge on that Q BTW...
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@brandonuttley I'm a dodging MACHINE
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
Hi John! Who have you not interview yet, but would love to?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@ems_hodge I'd love to get Mark Cuban on the line and really have him give it to Fire Nation STRAIGHT.
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
@johnleedumas Hey John, What podcasts are you currently listening to?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@bentossell I listen to planet money, start up, reply all, the model health show, and $100 MBA
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
What has been the funniest moment during an interview?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@ems_hodge My guest thought they had muted and they let out a HUGE belch...I didn't skip a beat to clue them off, but they probably noticed when they went to unmute and saw it was already unmuted :-)
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
What would the you of 2 years ago think of the you of today?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@bentossell I'd say the 2 years ago wouldn't be very surprised as I was on my way then, but the 3 years ago would be SHOCKED. I was really wondering if I'd be able to get to 100 before I was laughed out of iTunes
Jacqueline von Tesmar
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
What's the most common thread you've started to notice after interviewing so many people? Both good, and bad threads.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@jacqvon BY FAR the most common thread good is successful Entrepreneurs now how to SET and ACCOMPLISH goals. That's why I created http://TheFreedomJournal.com, because I noticed that those in Fire Nation who struggle do not know how to.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@jacqvon The Bad would be attention to details. My guests are HORRIBLE at the details, but many know that and have a team that keeps them on track.
Rick Kloete
Rick Kloete@ob1kalody · Executive Recruiter Kloete Group, Inc.
@johnleedumas You seem to have unlimited energy and do a more with your time than most. What is your best productivity tip to get it all done and when are you at your best energy wise? Do you try to work with that cycle?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@ob1kalody Best productivity tip is to go to be at 915pm. I do so every night. that way I am up at 530 and ready to take on the world, and I get more done before 9am, (including exercise) than the rest of the world does all day. (Army quote)
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
What does your typical day to day look like? What do you like to do to unwind?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@bentossell http://www.EOFire.com/daily is a great place to see my day...specifically the morning. kate and I unwind each night b/t 6-7 with dinner and TV. We typically watch 2 hours of TV a night...its our together and wind down time...10-12 hours of work is enough for anyone...and if its not you are not using your time wisely
Dominik Bleilevens
Dominik Bleilevens@beleevens · Freelance UX Designer & Voice Enthusiast
@johnleedumas The next question is the last one (...), but it's a doozy... I'm curious. You have listened to so many answers to this one, now it's your turn! What would you do?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@dbleilevens Throw a PARTY. I would use $500 to book a restaurant and music and apps and go on meetup.com and invite the movers and shakers in the community, stand at the door with drink coupons, introduce myself, and after everyone has showed mingle and set up coffees for the rest of the week. Its ALL about relationships
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
What's your origin story? What did you do before EOFire? What was the impetus that caused you to create it? and what advice, if any, do you have to people out there looking to do something similar?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz http://www.EOFire.com/about is the best place for that. As far as advice, this is a MARATHON not a SPRINT as so many people look at it...attack a passion of your with ferocity and don't stop till you have built up a raving fan base. THEY will tell/show you how to monetize like Fire Nation showed me!
Jennie Friedman
Jennie Friedman@seeinadhd · See in ADHD
@johnleedumas Curious about your thoughts on how to expand when you have a really small niche market?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@seeinadhd Talk to your audience in your current niche. Ask them what OTHER problems they have. Which ones resonate with you? Now go create the solution. Boom. Niche broadened
Octane AP
Octane AP@octaneap · Hi-Octane Officer
Love EOFire. Do you know if there is a big market for fitness brick and mortar business coaches? Also who do you think will win the NBA title this year?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@octaneap Thanks Jason...there will ALWAYS be a HUGE market for fitness brick and mortar business coaches because Americans are FAT. What are YOU going to offer with more credibility than anyone else? Intermittent fasting? circuit training? XYZ? Find that thing to DOMINATE and crush it. Stay broad and stay broke
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@octaneap the rest of your Q got cut off
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
@johnleedumas @octaneap he asked "who do you think will win the NBA title this year?" =)
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz @octaneap Not the Celtics sadly...I think the Thunder! But watch out in College bball for the Providence Friars...i the #1 ranked player in cBBall, they are poised to do some DAMAGE
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
I saw part of your Blab live stream for the pop-up podcast conference they hosted. Curious what you think about there service and what role if any, you think live streaming will have on the future of podcasting.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz I think Blab plays a great role in making it easy to further the connection to your audience. Live streaming is going to play a huge role in the future because people want to BE IN THE MOMENT with you. Periscope does this, meerkat, others...its like being courtside at a sports event opposed to watching the recording....
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz Podcasting will always have a special niche IMO because you can say YES to podcasting w/o having to say NO to something else.
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
@johnleedumas that's interesting, care to elaborate? are you saying you can always find downtime to listen?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz More that Podcasting is something you can say yes to without says no to: Driving, running, running errands, folding laundry, dishes etc where you can't be consuming video, or reading.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz Also, it's ON DEMAND, meaning that you can press pause when you want to, and pick it up when you want to, and not miss a thing, unlike live streaming...
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Are there any feature requests or technology problems that specifically bother you about podcasts? Eg related to metadata or the listening experience. I've noticed RSS Feeds don't really offer a way for shows to include their social media data (twitter handle, etc.) and that, from a listener's perspective, there's not easy way to navigate longer episodes (eg skip to next topic / questions / chapters, etc.).
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
Its always been a challenge to get listeners to become subscribers, both email and social media...and that will continue to be a negative for Podcasting.
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz However the skip to feature is available, its just not widely used but I have seen some companies coming out with software products that may make it easy enough to effectively use.
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Podcast listening seems to be steadily increasing over the years and recently is becoming more relevant and perhaps crossing some kind of inflection point. Do you think the future of the mobile discovering and listening experience is due for positive and major disruption? Do you think there should be an Instagram for Podcasts, or perhaps a Pandora for Podcasts?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz There are actually both already, just none have completely caught on for any number of reasons...I think Podcasting will not hit an inflection point but will instead slowly increase in the public's eye...Podcasting is not viral like an instagram or periscope...it's just a great way to consume content you enjoy when you want to enjoy it. Some people get it right away...
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz others take more time to 'get podcasting', and some never will...but it's more of an individual activity, therefore lacking the viral nature of the pre mentioned platforms
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Who would you love to interview but haven't been able to so far?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz Another person I would love to interview is Tom Brady of the NE Patriots and ask him how is he so GOOD every year? Go Pats!
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Who do you think should create there podcast who hasn't yet?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@alexcartaz Lena Dunham and Alanis Morissette created podcasts which I think is super cool, but honestly I think EVERY sitting president should have Podcast. There is no better way to connect with a nation, and they are missing out BIG on this. Get on it OBAMA
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
@johnleedumas I LOVE this idea!
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
Jake Crump
Jake Crump@jakecrump · Community Team with Product Hunt
What difficulties did you face getting started with podcasting? Technical issues, exposure, etc.? How did you overcome them?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@jakecrump I invested in myself with MENTORS. I wish something like http://www.FreePodcastCourse.com/ existed...but I had to learn the HARD way.
Melissa Joy Kong
Melissa Joy Kong@melissajoykong · Content, Product Hunt
Holy revenue! You talked about this a little bit above, but for those out there who want to start a content-based/creative venture, what specific steps would you encourage them to take in the first year to get them started (assume they are hyper-passionate, gritty, and have an interesting idea that people will eventually want to pay for)?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@melissajoykong The steps are to IMMERSE yourself in the niche/industry you want to DOMINATE, start building relationships and connections, always ask what every ones #1 struggle is and start to create the solutions. At first for free, eventually for $$
Jake Crump
Jake Crump@jakecrump · Community Team with Product Hunt
If you weren't doing this, what would you want to be doing? Any dream jobs?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@jakecrump I would be traveling the world creating 'walking tours' in the worlds greatest cities. They would be EPIC
Alex Carter
Alex Carter@alexcartaz · Operations @ 60dB. Ex-PH Podcasts 😻
Thanks for joining us today @johnleedumas, this was great! =)
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
what's something you used to fervently believe that you now see as misguided?
John Lee Dumas
John Lee Dumas@johnleedumas · Founder, EOFire
@eriktorenberg work on your weaknesses. Nope. FOCUS on your Strengths!