Joe Marchese
Co-founder of Reserve, Human Ventures & true [X]. President of Advanced Advertising for Fox Networks.
Discussion
M
Joe Marchese
@joemarchese · co-founder, Reserve
Hi Product Hunters. I'm a multiple time founder and accidental media executive by way of acquisition. Happy to talk about founding companies, raising money, media, advertising, navigating big companies, or "other."
upvotesharetweet・
Nik Sharma
@mrsharma · Stealth Ad Agency CEO
Hi Joe! Curious on your opinion of advertising in the next 12-15 months. Do you think you'll be focusing on monetization through native content (similar to BuzzFeed's style), or will it still be banner ads, and sponsored social posts? Looking forward to hearing your thoughts!
M
Joe Marchese
@joemarchese · co-founder, Reserve
@mrsharma I am pretty bearish on what is happening to the ad market. I think that issues of fraud and viewability are driving it to a very bad place and that quality content is coming to a fork in the road as to if it can even be ad supported without some sort of market correction. Native is great, but it doesn't scale to tens of billions of dollars. The real thing that needs to be fixed in the measurement and market for attention. I talk about it more here: and here: http://blogs.wsj.com/cmo/2014/11...
Nik Sharma
@mrsharma · Stealth Ad Agency CEO
@joemarchese Agreed - scaling is the issue I've seen as well. Will def check out the videos. Thank you for the time and attention, Joe!
Megan O'Connor
@meganmoconnor · CEO and Co-Founder of Clark
Hi Joe. Long time fan, first time caller. Can you tell us why you found companies in NYC?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@megan_o_connor :-) See my answer to Natalie above. But long a short: The Human's and the center of the industries that are all getting eaten by "tech" ...also, I love living here!
Emily Hodgins
@ems_hodge · Community and Marketing, Product Hunt
Hi Joe thanks for being here today! What are three things every new founder should focus on?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@ems_hodge
1. Are they solving a "hate fix" or a passion project. (I think the latter tends to be tougher to make a business)
2. Their founding team and resources. Nothing ends where you start it, but with great people and enough resources, you can find your space.
3. Why do they want to be a founder. (relates to #1)
Kenny Herman
@kenny_herman · Tech Entrepreneur + Angel Investor
Hey Joe, big fan. As you have a ton of access to interesting companies, can you tell us about 3-5 that we likely haven't heard of that get you excited - and why?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@kenny_herman Thanks Kenny! There are a lot of companies I am excited about. Of course the ones I helped found, but outside of Human companies and Reserve, I am a huge fan of Alfred and The Skimm. Also, Operator and some of the other amazing companies coming out of Expa. They just have so much talent and resources there, that they can tackle the biggest challenges.
Danielle
@danielleabes
Hi Joe! What's your favorite restaurant in NYC on Reserve? What's one of your favorites not (yet) on Reserve?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@danielleabes
Favorite(s): Carbone and ABC Cocina.
I don't eat at restaurants not on Reserve ;-)
Natalie Fratto
@nataliefratto · VP Strategy + Development @ Common Legal
Hey Joe! I worked with Brandon and Darsh @ the beginning of BlockBeacon in LA. Recently moved to NYC - want to hear your thoughts on Silicon Alley vs the Bay area - what's awesome about the NYC scene? What sucks about it here?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@nataliefratto HEY! I could not be any more bullish on NYC for tech right now. Mostly because so many other industries (Media, Finance, Fashion, Food) call New York home and these industries are ALL becoming "tech" industries. Gives access to so much more talent and partnerships. Read more hear from Human CEO Heather Hartnett: https://medium.com/human-venture...
Andrew Ettinger
@andrewett · Product Marketing, Twitter (ex-PH)
Why did you, as a co-founder, join the board and not the executive team?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@andrewmettinger Because I have a full time job attempting to save the media world :-)
And more to the point, I figured out that something I love to do is help amazing CEO's co-found their companies. And I will do more of it. All the experience, connections and resources I have access to can help, but I don't want to be an investor, I like helping others found companies.
Emily Hodgins
@ems_hodge · Community and Marketing, Product Hunt
Have you had any mentors in business? Do you mentor others?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@ems_hodge I try to help any founder I can. I am partial to ones I can help in NYC and businesses that I can apply my specific experience areas to.
Also, those founders that know something something that I wish I had known as a founder: When asking for help, be specific. Asking for "help" doesn't really get you anywhere. And pitching you business at every chance doesn't either. Sometimes trying to be helpful is the best way to get help.
Erik Torenberg
@eriktorenberg · Former Product Hunt
Joe. Now I have you right where I want you. firing away....
What's something you used to fervently believe that you now see as fundamentally misguided?
M
Joe Marchese
@joemarchese · co-founder, Reserve
@eriktorenberg That Trump could never get the Republican nomination.