Jason Mayden

Jason Mayden

Designer at Accel and Co-Founder at Slyce

THIS CHAT HAPPENED ON May 10, 2016

Discussion

Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
What's Up! - I'm Jason Mayden, cofounder of Slyce, Designer-In-Residence at Accel and Media Designer at Stanford University's d.School. During my 13+ career at Nike/Jordan I had the great fortune of designing products for elite athletes, influencers and everyday heroes. From hardware to mobile applications, my experiences have all been centered around functional, inspirational and aspirational Design. As you will hear, I have a passion for leadership, youth culture and creativity, which of course are all connected by Design. I'm very excited to be here-- ask me anything!
Vedanta Kumar
Vedanta Kumar@vedantakum · Founder, SeenIt
Hi @jasonmayden - always been curious what does a designer-in-residence at a VC fund do?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@vedantakum Hi! It depends on the fund and on the thesis of the designer. I tend to spend my time in a player/coach position. Helping to discuss and create strategies that enable and scale a creative culture, make introductions to interesting design lead companies and vet product ideas. Those are just a few examples of what I do from day to day.
COSTAS ANDRIOPOULOS
COSTAS ANDRIOPOULOS@candriopoulos · https://medium.com/strictly-curious
@jaymay_chicity In your expert view, which are interesting design lead companies?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@candriopoulos @InVision @Slack @Nike @Target @Tesla @SweetGreens (It's very design driven surprisingly) @JohnElliotCo @BrooklynCircusSF to name a few....
COSTAS ANDRIOPOULOS
COSTAS ANDRIOPOULOS@candriopoulos · https://medium.com/strictly-curious
Hi Jason and thank you for answering our questions. Which are your favourite newsletters and websites?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
COSTAS ANDRIOPOULOS
COSTAS ANDRIOPOULOS@candriopoulos · https://medium.com/strictly-curious
@jaymay_chicity Thank you very much for sharing your invaluable insights with us today.
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@candriopoulos My pleasure. Thank you for taking the time to vibe with me. I don't your time and willingness to participate for granted.
COSTAS ANDRIOPOULOS
COSTAS ANDRIOPOULOS@candriopoulos · https://medium.com/strictly-curious
How do you plan to find the next "cultural alchemists"? Which US cities do you plan to visit?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@candriopoulos Thanks for joining! Its a long process that will require referrals, empathy interviews, going to places where cultural alchemist congregate but more importantly building a structure and program that allows for organic discovery and communication. Its all about authenticity and trust, which takes time to build!
Maurice Cherry
Maurice Cherry@mauricecherry · Content Marketer, Fog Creek Software
What are some ways that we can help create a more diverse and inclusive design industry?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@mauricecherry Great question my brother. I think it starts with exposure in early childhood education. Modern pedagogies eliminate the correlation between history and creativity. Thus producing a generation of young, brilliant minority students who see themselves as separate from design. Design can and should be inclusive and diverse. How can a few of us design for all of us?
Daniel Brusilovsky
Daniel Brusilovsky@danielbru · Digital @ Warriors | Co-Founder @ imoji
Hey Jason! What was your favorite moment from your time at Nike/Jordan?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@danielbru Calling my mom from MJ's bathroom because I couldn't believe that I had actually achieved my dream. He heard me speaking to her through the door (his house has amazing acoustics) and he politely told me to "tell you mom hello and flush the toilet"...I almost passed out. Lol
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
As the first Designer-in-Residence at Accel, do you get to work with all of the firm's portfolio companies or do you focus most of your time on the stealth startup you're currently working on?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@tomstocklein I work with the port co's that align with my expertise and interest. That helps me supercharge my learning which of course I can apply to @TeamSlyce...Its all about learning, sharing and growing. Founders rise together as one. If they win, I win.
Corey Hubbard
Corey Hubbard@corey_hubbard · Founder - DreamHighr
Hi Jason! Thanks for hanging out with us today and I wanted to ask what was your best marketing hack when Slyce was at the pre-revenue stage?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@corey_hubbard Great question. I think it was in how we initially positioned Slyce as a consumer facing app. We are really an enterprise focused product but having the ability to bring attention to our product/platform while building out our true product to sell into companies/brands helps us with how we position ourselves with customers and investors. It was risky play but something that we have saw work at Nike. We used to say "Zig while others Zag" So seeing how Apple and SAP are attacking enterprise gave us confidence that our perspective was in the right place. Now its time to under promise and over deliver!!!
Corey Hubbard
Corey Hubbard@corey_hubbard · Founder - DreamHighr
@jaymay_chicity Very Cool!
Ophélie Castelot
Ophélie Castelot@opheliecastelot · Communication Manager @SpaceDesigner3D
Hello Jason! What do you think is the most important thing to keep in mind when designing something?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@laemeyy That somewhere, someone is experiencing your product for the first time...and that product should hold just as much value on the 1st usage as it does on the 100th usage.
Ophélie Castelot
Ophélie Castelot@opheliecastelot · Communication Manager @SpaceDesigner3D
@jaymay_chicity Thank you for your answer!
devarispbrown
devarispbrown@devarispbrown · Product Manager
In underrepresented communities there are no shortage of ideas. What steps would you recommend people take to get closer to their ideas becoming a reality?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@devarispbrown Great question. Share them. We atrophied a sense of "community" because of the fear of your ideas being stolen. As one mentor told me, "if you are worried about someone stealing your one idea, then you don't have a chance in h--l to defend that idea in the future." So sharing them is step one. Next, I would look to people who have achieved success and be bold enough to ask for a bit of their time, talent and/or expertise. Lastly, prototype, prototype, prototype. Building something brings it to life. Giving it a deadline brings it to market....
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
If you could swap lives with a tech CEO/Founder for one week, who would it be and why?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@bentossell In real life, @ElonMusk. I would love to see how he makes decisions for various businesses and how he manages his time/energy. In comic book life, @BruceWayne I would love to work with Lucius Fox!
devarispbrown
devarispbrown@devarispbrown · Product Manager
What do you think the tech industry could learn from companies such as Nike and Jordan in building brands?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@devarispbrown That your idea is not your brand. When you have an Idea and give it a shape/presence, then you have a product. When you have a product that people want to purchase/experience consistently, then you have a business. When you have a business that people know, love and refer to with a personified tone, then you have a brand. Group t-shirts and flashy logos are not a brand. Thats branding :)
Mike Coutermarsh
Mike Coutermarsh@mscccc · Code @ GitHub
Jason! What up! Would love to know, what's the one thing you've done in your career so far, that scared you the most? How'd it turn out? :)
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@mscccc Quitting my dream job at @Jumpman23 with no job. Only faith and full support from my queen and my family. I would say its going well. There is always room for improvement but I am thankful for my journey thus far.
David Chatman
David Chatman@chatmandidit · Co Founder, the action tracking platform
You have a quote that speaks to a more modern day entrepreneur " They do not believe in picking a lane. They believe that they are the lane." What do you think helps shape a mentality like this? And is this the approach you use as you design/create.
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@chatmandidit Struggle is the greatest gift...I am not ashamed of what I have experienced in life. It helps me to be fearless and pursue all things....
David Chatman
David Chatman@chatmandidit · Co Founder, the action tracking platform
What helps fuel your creativity? I.e. Blogs art pieces places you travel etc.
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@chatmandidit History books, culture, art, my family, struggle, God, sports, life...Etc. I really do live in the moment. I try to be present at all times to find the small miracles that exist around us each day. Im a big kid at the end of the day! As for places I have traveled, Medellin is THE most influential place in my life at the moment. I love it there. My wife is from there and the culture makes me feel welcomed and included. Its a magical place.
Squint
Squint@squint2mylou
What are some things that inspire you as a designer? What drives you to create?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@squint2mylou My faith. The greatest form of power is the ability to create. I understand the responsibility and the importance of creating ethically and morally. I just want to make the south side of Chicago proud...
Jacqueline von Tesmar
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
What are the first tabs you open on your computer/phone every morning?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
Jacqueline von Tesmar
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
What are the 3 resources that have most improved your life? (blogs, books, movies, advisors, etc)
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@jacqvon The Bible, The Emperor's Handbook by Marcus Aurelius and my Father. Im truly thankful to have a man in my life that has shown me how to sacrifice my own desires for the good of others. He is my hero. He taught me how to be focused. How to never quit and how to do the impossible...He's a giant.
DJ Cuzzin B
DJ Cuzzin B@djcuzzinb
I know you talked about your own struggle with insecurities. What advice would you give to someone who's almost 'unconsciously insecure'? placing roadblocks in their own way of achieving their potential.
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@djcuzzinb Great question. To embrace vulnerability. To conquer your fears you first have to face them. Who cares what people think when you are honest about your weaknesses. Do it for your own growth and spiritual health. Break free from the bondage of misplaced thoughts and societal pressure. Be you. Fearlessly.
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
Thank you for participating in my live chat! 60 minute went extremely fast!!! Continue to dream big and remain humble. Blessings and good vibez to you all!!!!
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
@jaymay_chicity thanks so much Jason! It's been awesome having you on LIVE💬
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@ems_hodge Thank you!
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
Do you think any other NBA player or other athlete will ever be able to replicate or even go beyond what MJ did for the success of the Air Jordan brand within Nike?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@tomstocklein Yes. @StephenCurry30 will. He is in his moment the same way that MJ was in his moment. MJ was and still is my hero. I had the pleasure of working with him and learning from him. Steph has that same since of self that I admired about MJ...He is a true champ off the court, which makes him that much more special...
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
How has completing the MS in General Management at Stanford's Sloan school impacted your career and your life in general?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@tomstocklein It gave me the confidence to pursue ideas that go beyond the typical path of a designer. B-School is about "Heart-work" not "Hard-work". It helps you to discover your passion, isolate and improve on your weakness and expand your network. It was a tremendous blessing...
Masoud Ardestani
Masoud Ardestani@masoudardestani · Designer @Recharge | Founder of @hicezan
Hey Jason, what do you look for when looking at a design?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@masoudardestani It's hard to describe but in a word "rhythm". Great design require great restraint and editing very much like a song. Its not what you add to it that makes it great. Its what you remove that simplifies the intent and highlights the benefit.
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
Hi Jason, thanks for being here today. During your career to date, what have been some of the biggest challenges you've had to overcome - how did you do this?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@ems_hodge My own insecurities. I dont believe that a system or a person can stop me. My only enemy is my "inner me". That little voice that tells me "you're not good enough" or "why would it work for you?" Thats my biggest struggle. I fight that daily through discipline, prayer and openness about what I am going through. I don't let me thoughts consume me. I bring them out into the open and crush them! No negative vibez allowed :)
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
What's one common design mistake you see new founders making or overlooking?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@ems_hodge That design is a function rather than a philosophy. The end result of a process is not design, the process itself is design...
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
What advice would you give your 20 year old self?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@bentossell That you're capable of being here and succeeding. You're acceptance at Nike was not a mistake but rather a result of your hard work and your parents sacrifices.
Stephen Green
Stephen Green@stephen_green
Give me three words that describe D'Wayne Edwards....
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@stephen_green Friend. Mentor. Encourager.
Stephen Green
Stephen Green@stephen_green
@jaymay_chicity Let me know the next time you are PDX and tell Bryant is jumper is broke:)!!!!
Bryant Barr
Bryant Barr@bryantabarr · Co-Founder & CEO, Slyce
@jaymay_chicity Come on @stephen_green. You know that's just not true!
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@bryantabarr @stephen_green Ha! I can second that. Me and @BryantBarr are the Ricky Bobby aka "Shake-N-Bake" of corporate hooping...Lol
Joanna Chen
Joanna Chen@chenjoanna · CEO & Co-founder of CatchThat
Hi Jason! What is your favorite book/podcast related to human-centered design thinking?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@chenjoanna Great question. I a big fan of Henry Dreyfuss and the "Measure of Man and Women" and Don Norman "Design of Everyday Things" And the Batman alternative storyline, "BatWing" Check it out! I haven't really found too many podcast that I can keep my attention. I really enjoy participating in convos vs listening.
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
What's the most important trait a founder needs to have in order to succeed?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@ems_hodge A work ethic, humility and a single-focused-goal mindset. Be obsessed about your idea but be open to expanding it with new info and new collaborators.
Sierra Jewell
Sierra Jewell@sierra_jewell
Hey Jason, firstly thanks for the advice on teaching kids design, my mentees won 3rd place at the #MyBrothersKeeper hackathon! For those looking to improve their design skills, what's your advice? Favorite design books and/or resources?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@thecoolcreative Congrats!!!!! I would say, learn about the history of Design...There a tons of great art history books by Phaedon. Also, get a membership to your local museum. Learning to critique and interpret art is a key skill. Critical discourse is important in design. Meaning, learning how to defend and present your thoughts. As a Designer you have to sell your vision to your org and then your consumer...Learn to advocate and articulate your perspective based insights and amplified intuition aka data-driven design.
Danielle Newnham
Danielle Newnham@daniellenewnham · Founder, The Junto Network. Author
Hi Jason - if there was one lesson you could pass on to those looking to take a similar path to you, what would it be?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@daniellenewnham Don't be afraid to go against what's popular. Someone has to create the future...why can't it be you?
Nic Barnes
Nic Barnes@nichbarnes
With all of the successes in your career, how do you manage to stay grounded and so humble?
Jason Mayden
Jason Mayden@jaymay_chicity · Designer @ Accel + Co-Founder @ Slyce
@nichbarnes Because I know that kids on the Southside need me to be humble. They need to see themselves when they look at my career. If I lose sense of who I am and what I have been through I miss out on the chance to be there for someone who wants to quit on themselves and on their dreams...I was that kid. I was the one that people preyed on and people prayed for. I am tremendously thankful to be able to shine my light so that others can have a clearer path.