Comments on live “Jacob Jaber”
Austin Sandmeyer
@as_austin · Thinker/Student/Rockstar
Hey @jacobjaber! Lover of Philz Coffee and of course the Caffeinated Kitty! I'm really interested in your viewpoint on Starbucks recent "mild-expansion" and movement into the more high-level offerings with "Premium Roasters" and the "experience" aspect of the coffee industry. When you look at the coffee industry as a whole do you see and "shifts" happening?
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Jacob Jaber
@jacobjaber · ceo, philz coffee
@as_austin Hey Austin, great question. Starbucks's original core competency was coffee but over the decades as they've expanded it's shifted to operations. With new players in the game schooling them in many ways, they recognized they need to go back to the basics and the easiest way to implement was to create something new. Will be interesting to see what happens. All in all, I think there is room for everyone to succeed who brings unique value.
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Idea Spies
@ideaspies · Chief Idea Spy-IdeaSpies
@jacobjaber @as_austin Why do you think Starbucks failed in Australia? Australians love coffee but not Starbucks..
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