Jack Dorsey

CEO of Twitter & Square

THIS CHAT HAPPENED ON December 22, 2015


Hi! What's going on? Let's do this!
Chris Sacca@sacca · Chairman, Lowercase Capital
Hey @jack. Investors have long been obsessed with monthly active users (MAU) as the key to Twitter's value. Which metrics do you use to track the health and growth of Twitter's network and Twitter's business and what are you seeing in those metrics that makes you optimistic about the future for users, partners, and investors?
Sar Haribhakti@sarthakgh · Learning
@sacca A follow up to Sacca's question on user growth : Would you say "Make a few users love your product" strategy is not working out for Twitter?
Varun Deshpande@varund7 · N/A
@sacca A very important q; @jack's answer will evince the relative importance of engagement versus vanity metrics @twitter, & the entire struggle underpinning which end of the funnel the company feels is more important to build for. e.g. Moments is a top-end-of-funnel product designed to attract casual users (for now).
Sunil Kamadolli@skamadolli · Investments
@sacca As a follow up to Sacca's question. Seems like many compare success of Twitter with the likes of Instagram, Snapchat and Facebook solely based on the number of monthly active user metric (MAU). But not many seem to measure success by the type of users on each platform. I see almost all the world leaders, CEOs, politicians, authors, scientists, celebrities, and many other influential figures using Twitter as their choice of communication. I am not even sure if many of these influential leaders even have a Facebook, Snapchat or Instagram account. Why isn't Twitter's success measured by these aspects rather than just plain numbers such as MAU ? Do you see future ad money spend shifting towards platforms like Twitter based on these aspects ?
@sacca what I care about is building daily utility. It's the first thing people check when they wake up because they want to see the world, and the first place to people go when they have something to say or want to have a conversation. Everything happening in the world is on Twitter, and I want to make sure everyone can participate!
Chris Vinciguerra@cvinciguerra1
@jack @sacca Question dodged.
Elena@elenaviena · Account Manager
@jack At Square you built an internal dashboard. The tricky part is choosing the right data to track. What thought process do you use to determine what to track? What are top 3 data points at Square?
@elenaviena an admin dashboard is the first bit of code I wrote for Square. Critical we instrument the health of the service. Makes every decision that much easier. For Square it comes down to something pretty straightforward, which is around payments volume. We can derive every decision and insight from that.
Matt Hogan@hogie_ · Director, Customer Success @ Datanyze
@jack @elenaviena ++ on this. finding it's MUCH harder to do 10,000s of users later than at the beginning.
Varun Deshpande@varund7 · N/A
@hogie_ @elenaviena That's a good problem to have :)
Elena@elenaviena · Account Manager
@jack @elenaviena What question should a founder ask herself when choosing one thing to measure and concentrate on?
Paul Stamatiou@stammy · Designer, Twitter
Jack, how do you relax and de-stress outside of the office?
@stammy hi! Meditation, exercise, dinner with friends. Nothing too out of the ordinary.
Jack Dweck@jackdweck · Product Manager at Unroll.Me
Hi @jack! You’re a busy man. How do you effectively balance your time between running both Twitter & Square?
Riccardo Arvizzigno@riccardoar · ex Product Hunt team
@jackdweck ... and how you stay focus with 2 projects ? ;)
@jackdweck I look to build a lot of consistent routine. Same thing every day. Allows a steady state that enables me to be more effective when I do have to react to something out of band.
Rakesh Agrawal@rakeshagrawal · Founder, SnapStream + Investor
@jack @jackdweck I'd love to hear more... like what goes onto the schedule and what do you avoid scheduling? There are some activities that can't be scheduled, right?
Satyajeet@iamdeveloper · iWonder
Hi @jack, 👋 - Seriously how do you manage working for both the companies, which are so different from each other, how do you maintain your focus, and retain creativity? - What is the most important quality you look, when you hire? - An advice you'd give to your 20yr self / Entrepreneurs? - 5 apps you use on the daily basis. - 5 books that inspire you most. Thanks! 😊
@iamdeveloper no fair asking 5 questions in 1! On hire question, I look for passion. Only thing that can't be taught. Why Square? Why Twitter? If I hear passion for the purpose in the answer, then I look for leadership and skill. Passion and purpose and principles first though!
Satyajeet@iamdeveloper · iWonder
Thanks @jack, I understand, and appreciate!
@jack Passion Purpose & Principles :)
Ben Basche@basche42 · Product Marketing at Layer
@jack Hey Jack! Friend of mine and I just launched a little Twitter experiment last night called flock (www.flockaflame.com). It lets you find, follow and create playlists of awesome people on Twitter. You can follow the Warriors starters in one tap for example. Within an hour our write access was restricted and our app suspended from the Twitter API My question for you is this: how serious is Twitter about letting developers innovate on areas like people discovery that Twitter has struggled to handle well in the past? Not the first wall I’ve run into building an app for Twitter in the past 12 mos. Love, @basche42
@jack hey Jack, heard you are a big hip hop fan. What're your top 5 albums of all time?
@hbarnes good kidd maad city, to pimp a butterfly, miseducation of lauryn hill, run the jewels 2, all eyez on me
Patrick M. Hodgdon@patrickh · Storytelling & Go-To Market Strategy 💡🚀📈
@jack @hbarnes Boom - @Spotify playlist "@Jack's Favorite Hip-Hop" - https://open.spotify.com/user/12...
Michael Green@amikegreen · Cofounder
ಠ_ಠ@mikeisaac · Reporter, NYT
@jack helloooooo, jack! My question is, what would you rather fight? 100 duck-sized horses, or one horse-sized duck?
Aishwarya Hariharan@ashpapoye · Marketing at Freshworks
@mikeisaac hey, I asked that one too!
Pete@longreliever · HelpfulHuman
@jack @mikeisaac I want a duck sized horse so bad.
Jeff Needles@jsneedles · Data @ Houseparty & Maker of Things
@jack hey! So glad you could make it. Tell us about your emoji usage? What is your favorite? How do you think emoji have shaped twitter's usage?
@jsneedles 👏🏼💯💪🏼🙏🏼
Ian Rumac@ianissoawesome · Android Developer @ Undabot
@jsneedles Needles, asking the important questions. 😂
Nick Zieber@nzieber · Tech & Startups Community in Hong Kong
@jsneedles This is probably the most important question in the entire thread. Thank you, Jeff.
Mavis Huang@twinkle_huang
@jsneedles @jack I also want to know
John H. Meyer@beastmode · CEO, Fresco News
What is Twitter's identity going into the next 5 years?
@beastmode we stand for freedom of expression, empowering dialogue, and speaking truth to power. Want us to continue to level the playing field!
Chris Vinciguerra@cvinciguerra1
@jack @beastmode $TWTR is a publicly traded company and deserves a real answer to that question.
Hrayr Artunyan@hrayr · Cofounder & CTO at Focalpool
Hi @jack. Do you plan for twitter to become developer friendly again? Twitter's initial growth was mostly attributed to 3rd party developers innovating around its API. It seems like Twitter needs another boost of innovation and growth, do you think opening up the API can have the same affect it had initially?
Jamie Perkins@inorganik · Maker of side projects
@hrayr I'm curious, what endpoints would you want added? I think it's a pretty great API
Hrayr Artunyan@hrayr · Cofounder & CTO at Focalpool
@inorganik It's not so much the end points as it is the stricter policies on what you can and can't build, as well as the severe limitations on accessing the API and app Token limitations. This limits the use cases to pretty much analytic and toy apps.
Tyler Singletary@harmophone · SVP Product at Tagboard
@hrayr The definition of "developer friendly" as only being "allow 3rd party clients again" isn't very creative and almost disrespectful of the huge ecosystem that's been built on top of Twitter's APIs and partners. There's plenty of room for innovation, and innovation being done. What they need is a better way to showcase and inspire it.
@hrayr yes! Critical. Fabric is a strong offering, and we plan to build more and repair the relationship.
Jason Coombs, CEO@jasoncoombsceo · @Risk_Nerd @Forensics_Inc @PublicStartup
Jason DeMorrow@jdemorrow
What will it look like when your vision for Twitter as a news source is fully realized?
@jdemorrow Twitter is the first place you check when you want to know what's going on in the world. Closest thing we have to a people's news network!
Graham Gardiner@gbgardiner
@jack @jdemorrow ya but when your start curating that news......and can direct lots of eyes to it....its really like news. Very curious how you all take on this responsibility of what content to curate.
Bryan Blackman@bblack3113 · Equity Research
@jack At a recent Barclay's conference Anthony compared Twitter to a 2000 amazon.com, which he called a broken product that was unable to deliver on its value proposition and unready for mass appeal. Do you agree with Noto's observation and are we nearing the inflection point when Twitter's real value will be easily attainable by the masses?
Maura Tuohy@mtuohy · Maura Tuohy, Mozilla (opinions are own)
Shouldn't we be doing this on @Periscope? :)
Aishwarya Hariharan@ashpapoye · Marketing at Freshworks
@jack, what kind of advice would you give a scared 24 year old whose future seems like a big question mark? Asking for a friend.
@ashpapoye reflect on what drives you and what you're naturally passionate about. And find good people to support you.
Daniel.@danielrakh · Product Designer | iOS Developer
Hey @jack! If there could be one thing you would instantly change (product wise) about Twitter today, what would it be and why?
@danielrakh speed! The faster we are, the more time back we give to people!
Jamie Perkins@inorganik · Maker of side projects
@jack @danielrakh nothing ;)
Avery@averyalchek · Business Operations, Mashable
@jack What strengths do you look for in the people you hire? What are some deal breakers (perhaps ones that are not obvious)?
Carter Mansbach@cartermansbach · President
@jack Twitter has begun to advertise and market. Is the company still in the market for a CMO?
@jack @cartermansbach I volunteer
Brenden Mulligan@mulligan · Founder, LaunchKit & Cluster
In my opinion, Twitter gets more organic referral marketing than any other company. It’s hard to turn on the TV without seeing an @name or someone asking for interactions on Twitter. Seeing the same for Facebook is exceptionally rare. Why don’t you think this visibility has translated into more substantial active user growth for Twitter?