Jack Dorsey

CEO of Twitter & Square

THIS CHAT HAPPENED ON December 22, 2015

Discussion

M
Jack
@jack
Hi! What's going on? Let's do this!
Chris Sacca
@sacca · Chairman, Lowercase Capital
Hey @jack. Investors have long been obsessed with monthly active users (MAU) as the key to Twitter's value. Which metrics do you use to track the health and growth of Twitter's network and Twitter's business and what are you seeing in those metrics that makes you optimistic about the future for users, partners, and investors?
Sar Haribhakti
@sarthakgh · Learning
@sacca A follow up to Sacca's question on user growth : Would you say "Make a few users love your product" strategy is not working out for Twitter?
Varun Deshpande
@varund7 · N/A
@sacca A very important q; @jack's answer will evince the relative importance of engagement versus vanity metrics @twitter, & the entire struggle underpinning which end of the funnel the company feels is more important to build for. e.g. Moments is a top-end-of-funnel product designed to attract casual users (for now).
Sunil Kamadolli
@skamadolli · Investments
@sacca As a follow up to Sacca's question. Seems like many compare success of Twitter with the likes of Instagram, Snapchat and Facebook solely based on the number of monthly active user metric (MAU). But not many seem to measure success by the type of users on each platform. I see almost all the world leaders, CEOs, politicians, authors, scientists, celebrities, and many other influential figures using Twitter as their choice of communication. I am not even sure if many of these influential leaders even have a Facebook, Snapchat or Instagram account. Why isn't Twitter's success measured by these aspects rather than just plain numbers such as MAU ? Do you see future ad money spend shifting towards platforms like Twitter based on these aspects ?
M
Jack
@jack
@sacca what I care about is building daily utility. It's the first thing people check when they wake up because they want to see the world, and the first place to people go when they have something to say or want to have a conversation. Everything happening in the world is on Twitter, and I want to make sure everyone can participate!
Chris Vinciguerra
@cvinciguerra1
@jack @sacca Question dodged.
singal3
@singal3 · TWTR
@jack @sacca So how have your initiatives performed thus far in achieving this stated goal?
Jake Chapman
@runvc · Partner, Sazze Partners
@jack @sacca Do you measure those specific goals? e.g. predictive model says I wake up at 4:30am and... I check my "While I was away tweets" I go to bed at 11:00 and last twitter check in is 10:55? Paris shooting and Twitter is where X% of people share their impressions/reactions vs. other media?
Balakrishnan
@bkrishn · Sailor, In deep tides
Six packs or Yoga? Why??
Noam Avigdor
@navigdor · Founder & CTO @ Klear.com
@sacca Years ago @jack tweeted "Wanting to be someone else is a waste of the person you are" (https://twitter.com/jack/status/...). IMHO the MAUs metric was due to the comparison to Facebook, and that immediately makes Twitter try to be more like them, which is a waste of how amazing they actually are. I do hope @jack can change that!
Drew Meyers
@drewmeyers · Co-Founder, Horizon
@jack I definitely agree there is a daily b2b use case, but not convinced there is a viable consumer daily use case that people can/should care about. I'm in the camp that we already live in a world where there is too much news, that's irrelevant/in-actionable -- and Twitter just adds to that noise for the average person. That said, as a founder of a startup....I love Twitter and use it everyday.
Farbod Saraf
@farbodsaraf · Co-founder Everboard.io
@cvinciguerra1 @sacca same as mine!
Elena
@elenaviena · Account Manager
@jack At Square you built an internal dashboard. The tricky part is choosing the right data to track. What thought process do you use to determine what to track? What are top 3 data points at Square?
M
Jack
@jack
@elenaviena an admin dashboard is the first bit of code I wrote for Square. Critical we instrument the health of the service. Makes every decision that much easier. For Square it comes down to something pretty straightforward, which is around payments volume. We can derive every decision and insight from that.
Matt Hogan
@hogie_ · Director, Customer Success @ Datanyze
@jack @elenaviena ++ on this. finding it's MUCH harder to do 10,000s of users later than at the beginning.
Varun Deshpande
@varund7 · N/A
@hogie_ @elenaviena That's a good problem to have :)
Elena
@elenaviena · Account Manager
@jack @elenaviena What question should a founder ask herself when choosing one thing to measure and concentrate on?
Paul Stamatiou
@stammy · Designer, Twitter
Jack, how do you relax and de-stress outside of the office?
M
Jack
@jack
@stammy hi! Meditation, exercise, dinner with friends. Nothing too out of the ordinary.
🥇 
Jack Dweck
@jackdweck · Product Manager at Unroll.Me
Hi @jack! You’re a busy man. How do you effectively balance your time between running both Twitter & Square?
Riccardo Arvizzigno
@riccardoar · ex Product Hunt team
@jackdweck ... and how you stay focus with 2 projects ? ;)
M
Jack
@jack
@jackdweck I look to build a lot of consistent routine. Same thing every day. Allows a steady state that enables me to be more effective when I do have to react to something out of band.
Rakesh Agrawal
@rakeshagrawal · Founder, SnapStream + Investor
@jack @jackdweck I'd love to hear more... like what goes onto the schedule and what do you avoid scheduling? There are some activities that can't be scheduled, right?
Satyajeet
@iamdeveloper · iWonder
Hi @jack, 👋 - Seriously how do you manage working for both the companies, which are so different from each other, how do you maintain your focus, and retain creativity? - What is the most important quality you look, when you hire? - An advice you'd give to your 20yr self / Entrepreneurs? - 5 apps you use on the daily basis. - 5 books that inspire you most. Thanks! 😊
M
Jack
@jack
@iamdeveloper no fair asking 5 questions in 1! On hire question, I look for passion. Only thing that can't be taught. Why Square? Why Twitter? If I hear passion for the purpose in the answer, then I look for leadership and skill. Passion and purpose and principles first though!
Satyajeet
@iamdeveloper · iWonder
Thanks @jack, I understand and appreciate!
Sarath
@sarat
@jack Passion Purpose & Principles :)
@jack hey Jack, heard you are a big hip hop fan. What're your top 5 albums of all time?
M
Jack
@jack
@hbarnes good kidd maad city, to pimp a butterfly, miseducation of lauryn hill, run the jewels 2, all eyez on me
Patrick M. Hodgdon
@patrickh · Storytelling & Go-To Market Strategy 💡🚀📈
@jack @hbarnes Boom - @Spotify playlist "@Jack's Favorite Hip-Hop" - https://open.spotify.com/user/12...
ಠ_ಠ
@mikeisaac · Reporter, NYT
@jack helloooooo, jack! My question is, what would you rather fight? 100 duck-sized horses, or one horse-sized duck?
Aishwarya Hariharan
@ashpapoye · Freshdesk
@mikeisaac hey, I asked that one too!
Pete
@longreliever · HelpfulHuman
@jack @mikeisaac I want a duck sized horse so bad.
Jeff Needles
@jsneedles · BI @ Meerkat & Maker of Things
@jack hey! So glad you could make it. Tell us about your emoji usage? What is your favorite? How do you think emoji have shaped twitter's usage?
M
Jack
@jack
@jsneedles 👏🏼💯💪🏼🙏🏼
Ian Rumac
@ianissoawesome · Android Developer @ Kino.de
@jsneedles Needles, asking the important questions. 😂
Nick Zieber
@nzieber · Community & Partnerships @whub_io
@jsneedles This is probably the most important question in the entire thread. Thank you, Jeff.
Mavis Huang
@twinkle_huang
@jsneedles @jack I also want to know
John H. Meyer
@beastmode · CEO, Fresco News
What is Twitter's identity going into the next 5 years?
M
Jack
@jack
@beastmode we stand for freedom of expression, empowering dialogue, and speaking truth to power. Want us to continue to level the playing field!
Chris Vinciguerra
@cvinciguerra1
@jack @beastmode $TWTR is a publicly traded company and deserves a real answer to that question.