Comments on “Hiten Shah
Vanessa Castañeda@ohmyafly · metaverse settler
Hi Hiten, When it comes to spreading the word about startups on social media channels, which platform do you think has the highest ROI? For example, if you were working with a b2b software company in the fintech space that is focused on acquiring new customers, where would you allocate your dollars?
Hiten Shah@hnshah · Crazy Egg, KISSmetrics & Quick Sprout
@ohmyafly SEO beats most channels and also takes the most time. I'm also a fan of using content marketing + social to increase search traffic.
Vanessa Castañeda@ohmyafly · metaverse settler
@hnshah Right on. Thanks for validating my positions on content marketing & SEO. Sounds like social channels outside of walled gardens like Twitter & Insta are the best routes to take. Thoughts?
Hiten Shah@hnshah · Crazy Egg, KISSmetrics & Quick Sprout
@ohmyafly I like to use social channels to get initial traffic and test ideas for content. I'm pretty open and really like to match social platforms with the potential they have for reaching the audience I'm trying to reach. The most interesting opportunities come from using non-obvious social platforms.