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Comments on “Hiten Shah ”
Live » Hiten Shah » Comments » Comment
stephentbiz@stephentbiz · Founder & CEO @Flipmass
Hey Hiten! 👋 What is your take on influencer marketing?
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Hiten Shah@hnshah · Crazy Egg, KISSmetrics & Quick Sprout
@stephentbiz It can be a really impactful if there is alignment with the influencer(s) and your business in a way that gets you ROI and makes them happy (usually has to do with engaging their audience or them getting new audiences or of course getting paid)
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stephentbiz@stephentbiz · Founder & CEO @Flipmass
@hnshah do you think this is sustainable or more faddish?
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Hiten Shah@hnshah · Crazy Egg, KISSmetrics & Quick Sprout
@stephentbiz I think it's sustainable just because of the amount of new influencers that social platforms (and YouTube) have enabled.
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Andy Rosenberg@andythegiant · Head of Marketing, Roostr
@stephentbiz @hnshah as long as there are both good ROI and budgets, it will be sustainable.
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