Hiten Shah

Hiten Shah

Founder of Crazy Egg & KISSmetrics. Silicon Valley's most generous entrepreneur.

THIS CHAT HAPPENED ON September 02, 2015

Discussion

Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
Hi! I'm Hiten Shah and I've started and grown three SaaS companies. One of them is venture-backed and the other two are self-funded. I like chatting about startups, SaaS, spicy chili peppers, personal growth and business growth.
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
Hiten! Thanks again for all the advice you've given me over the years. I remember our conversation vividly at Samovar Tea Lounge over a year ago when I asked you for guidance on what to do with Product Hunt -- continue working on it as a side project or turn it into a business. What's the best piece of advice someone's given to you?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@rrhoover there are a handful of people that know me well. Their advice has always been priceless. Most of the advice boils down to this quote that is attributed to Oscar Wilde: “Be yourself; everyone else is already taken.”
Saurav Tomar
Saurav Tomar@sauravtom · Blockchain maximalist
@hnshah I am currently bootstrapping my startup and my question is regarding growth channels. What according to you is the optimal time to start investing in paid channels like fb and google ads, rather than religiously pursuing organic growth through your product. What are some metric to look out for when making that move from organic to paid growth channels. thnx
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@sauravtom I like to call it "self-funding" not bootstrapping. Paid channels are very easily measurable from a ROI perspective. I don't know the market you are in but if there's opportunity to acquire via paid channels and measure ROI, I would do experiments with paid channels as soon as you can to understand whether they can be viable for you or not. For starters, just find out how much it costs you to get a sign up.
Andreas Klinger
Andreas Klinger@andreasklinger · Tech at Product Hunt 💃
Hi @hnshah you meet a ton of early stage founders and give advice. if there is one: which advice is the one you have to give so often you feel like a broken record? Also what is your fav kind of matcha?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@andreasklinger I'll drink all kinds of matcha ;) (got any recommends?!) - ohhh, my advice on giving / getting advice is probably the one where I feel like a broken record. More on that: https://hitenism.com/giving-advice/ and http://thestartupchat.com/4-advi...
Andreas Klinger
Andreas Klinger@andreasklinger · Tech at Product Hunt 💃
@hnshah thanks for the answer interesting to hear your pov on this. personally i stopped telling people straight forward what i think they should do either it comes up through my questions or if not i explain what i believe and try to come up w/ examples from my past that fit the situation to explain my reasoning. re matcha: http://www.amazon.com/DoMatcha-G... 😋 👍
Jack Dweck
Jack Dweck@jackdweck · Product Manager at Unroll.Me
Hi Hiten. You recently published your first open research report on what makes Slack so addictive. Which companies will you analyze next and why?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@jackdweck there's one more about Slack, research on food startups and another open research project I've partnered with UserTesting on. In the coming weeks, I'll be publishing one of those.
Eric Willis
Eric Willis@erictwillis · Working on something new
@hnshah Hello, Hiten. Is there any major difference in the way you run your venture-backed startup vs your other two self-funded companies?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@erictwillis yes... you can invest ahead of revenue to get growth in a venture funded business. In a self-funded business, your #1 job especially early on is managing cash-flow. More on that here: https://hitenism.com/self-fundin...
Scott Campbell
Scott Campbell@threedukes · Co-founder, head of product
@hnshah Startups are scrambling to find growth techniques, growth hacking, etc. In your experience, what are the tactics you feel every/any startup should just start with and "go from there"?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@threedukes in a business you need two things: 1. A great product 2. Great distribution I haven't seen two companies (even if they are in the same market targeting the same customers) approach these things in the same way. Thus, I don't really have simple generic advise around tactics. I'm also very contextual when it comes to advise and tactics so generalizing is something I try to avoid.
Scott Campbell
Scott Campbell@threedukes · Co-founder, head of product
@hnshah Makes perfect sense. Thank you!
AJ
AJ@alanaut24 · Engitrepresigner
@hnshah You are awesome! That is all. :)
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@alanaut24 thank you =)
Sio
Sio@sio_rah · Co-Founder LeadStern
Hi, what was the worst advice you ever gave someone? In hindsight of course ;)
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@sio_rah I used to give advice even more directly than I do today, it often came across as a "know-it-all" until the people emailed me 6 months later and said "you were right". This used to happen a lot a few years ago and I changed my approach to be direct but less "know-it-all" and the results have been fantastic, people actually take the advice faster and thus I end up being more helpful to them. I don't give generic advise and I always learn first before giving my thoughts, this helps me avoid giving people bad advice.
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
Hiten has a unique, effective style when advising startups and people. He listens intently and from my own experience, he asks just the right questions to elicit new thoughts and solutions.
Badri
Badri@wormlocks · Co-Founder, Gathr
@rrhoover could you describe this further? perhaps with an example? :) would be cool to learn about what, retrospectively, seemed like the most important challenges of that time in PH's evolution.
neeharika sinha
neeharika sinha@neeeharika · Google, Threadchannel
@hnshah according to you which metrics Are important for An app startup to show success
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@neeeharika retention.
Feyyaz Alingan
Feyyaz Alingan@freshfey · Focused. 🤖
@hnshah Hiten, you're a tea drinker right? :) Can I send you some of my tea to try out?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@freshfey absolutely. email me: hnshah@gmail.com
Tiffany Zhong
Tiffany Zhong@tzhongg · @ZebraIQ (gen z), ex Product Hunt
Hey Hiten! 👋 How do you track/quantify your personal growth?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@tzhongg I always try to be better than I was yesterday, last week, last month, last year, etc... I do a few simple things. Take lots of notes. Re-hash my meetings and experiences, sort of like a personal post-mortem of what sucked, what to keep doing and what to improve. Ask for feedback from people whose opinion I value or people who I think can give me feedback on myself in a way that helps me grow. Just by doing these things, I am able to track progress and quantify more clearly how I'm doing.
Swaathi Kakarla
Swaathi Kakarla@imswaathik · CTO at Skcript
What's your advice on being kind/generous to customers/clients? I've seen far too cases where people stomp on the nice kid on the lane. Do you think "Brutal honesty trumps hypocritical politeness." - Vinod Khosla is that way to go?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@imswaathik Just be human. Really try to remove your own feelings from a situation and step in the other person's "shoes" and also mind. Once you can do that, kindness and generousity aren't something you think about. You just try to be as human as you can in your relationships. I think brutal honesty is really important and at the same time the delivery of it can either have a negative impact or a positive impact on a person. I try my best to make it positive.
Alec Jones
Alec Jones@alec_joness · developing & high schooling
@hnshah What blogs and news sites do you visit daily and recommend to read daily?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@koolkoder what's described here hasn't changed much for me: http://blog.hubspot.com/opinion/...
Melissa Joy Kong
Melissa Joy Kong@melissajoykong · Content, Product Hunt
What's something you used to believe that you no longer believe? What's something you used to be skeptical/uncertain about that now you have more certainty around?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@melissajoykong What's something you used to believe that you no longer believe? I grew up around a ton of selflessness so my world view was originally shaped by that sort of way of life. I would transfer that onto other people and expect them to be a certain way. Now I know that everyone is looking out for themselves first and foremost and that's not necessarily a bad thing. I used to think it was a bad quality in people until I realized how fundemental it is and is actually a big part of being human. What's something you used to be skeptical/uncertain about that now you have more certainty around? Before raising money, I had lots of uncertainty in my head about it, investors and how it would be. It's crystal clear now.
Vaibhav Mule
Vaibhav Mule@vaibhavmule
@hnshah How do you get Saas ideas?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@vaibhavmule There's a bunch of ways. One of my favorite ways is to talk to people who I think are my future customers and find out the things that they are doing manually, in excel or by stiching together multiple tools. These problems are often times the easiest to solve technically and offer a ton of value to customers.
Vaibhav Mule
Vaibhav Mule@vaibhavmule
@hnshah Thanks. It's means need to talk more people, understand their pain problem and make them your customer.
Jared The Dude
Jared The Dude@jaredepicpower · EVP & Co-founder @ Muxy.io
Do you think you would've been as motivated and successful anywhere outside of the SV area, say the Midwest USA? How important do you feel location is for starting SaaS companies?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@jaredepicpower yes, I started my first Internet companies in Southern California. It might as well be the Midwest.
Aurora
Aurora@aurorakb · Co-Founder megacool.co
Hi @hnshah: While developing tools for other developers (i.e. with Kiss Metrics), what's your best take away for startups doing the same?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@aurorakb I gave a whole talk on marketing to developers! The biggest thing I would say is to go find them where they are and add value there. My talk on marketing to developers: http://www.heavybit.com/library/...
Aurora
Aurora@aurorakb · Co-Founder megacool.co
@hnshah Thanks a lot!
Marcell Almeida
Marcell Almeida@almeidamarcell · Product Manager
@hnshah, do you receive small amount of equity to be advisor of any kind of startups? Or you guys usually cut a deal when the startup fundraise something?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@almeidamarcell I have advisory shares in companies and I have also helped companies of all sizes fundraise. I don't believe that people should "charge" either money or equity just for fundraising. A founder needs to be able to do that themselves and I also think it's pretty tacky to ask a startup for equity just to help them raise money. Feels very transactional to me and not how I do things.
Marcell Almeida
Marcell Almeida@almeidamarcell · Product Manager
@hnshah, how do you select the startups you are going to advise?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@almeidamarcell very carefully.
Eric Willis
Eric Willis@erictwillis · Working on something new
@hnshah Have you applied things you learned from your Slack report that you're applying to your business today? If so, what are they?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@erictwillis I'm always applying everything I learn including stuff from the Slack survey. I would say that I used it more so as practice to do that type of surveying to get insights. I am a big fan of that methodology that Sean Ellis invented.
Daisy Qin
Daisy Qin@daisyqin · Digital Strategist, Nuvango
Hi @hnshah - I'm sure you've faced numerous tough decisions over the years. How do you approach hard choices, and how do you make sure that it's the right call? Is there a particular decision you've made that has contributed particularly significantly to your personal growth? Thanks!
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@daisyqin this philosophy that I call "love it or change it" has really helped me: https://hitenism.com/love-change/ I tend to not make things hard choices and also try to get to the essence, the basics of a problem / choice. I truly believe that we as human beings make things more complicated than they need to be.
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
Hey @hnshah ! I know there's many, but what are a few of the mentorship relationships you've been most proud of?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@eriktorenberg I enjoy advising people. I don't have any that I am proud of, I just like to help and find people who I can actually help grow both professionally and personally. It's more of a relationship thing and I value all of the relationships I've made by mentoring, advising and investing. What actually (oddly enough) makes me most "proud" is when I know that I effectively helped someone navigate a very tough situation. I love being the first call when someone is in a bind.
✎ Espree Devora
✎ Espree Devora@espreedevora · "Girl who Gets it Done" WeAreLATech.com
What's one regret you have in business that you would do differently today? and if you could only choose one business book that has helped you the most which would it be?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@espreedevora I would not take the "lows" so seriously and instead know that "this too shall pass." I really like this quote: "If you're going through hell, keep going." Winston Churchill I like this book a lot: http://www.producthunt.com/books...
Kelly Kuhn-Wallace
Kelly Kuhn-Wallace@kkdub · 🎯Strategist for Hire
@hnshah What work tasks do you enjoy the most and the least? How do you balance them out?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@kkdub I absolutely love creating things. I also love enabling other people to create things. As long as I'm helping create things and grow things, I tend to be pretty balanced. When I'm spending my time not doing either of those things, I evaluate and make changes.
warren
warren@kickerkean · dir of products and solutions
Really appreciate your time here Hiten - and the upvotes of you other fantastics people on here :) I'm at a digital agency that is looking to improve our analytics depth. - What's the first thing we should do/learn? - What are the key skills we should look for in hiring someone who would lead an analytics team?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@kickerkean Segment's analytics academy is fantastic for learning about analytics: https://segment.com/academy/ The hiring part depends on your specific needs and your business. Since it's a digital agency I suspect you need somone that can work with your clients. Check these links out: http://www.kaushik.net/avinash/h... http://www.kaushik.net/avinash/m...
Norm Liang
Norm Liang@normanliang · VP of Growth, Sungy Mobile
@hnshah What have you learned about starting something from your kids?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@normanliang they've thought me how to be a lot more curious. it's priceless.
Sydney Liu
Sydney Liu@sydney_liu_sl · Co-Founder of Commaful.com
Hi Hiten, Love your tweets and all the UX focus’d tweets as of late. I remember that you are/were a strong advocator of the “free” plan as a strong long-term strategy. How would you go about determining how much to give away for free without giving away too much value (to the point nobody would upgrade) and why is free such an amazing strategy? Thanks! Sydney
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@sydney_liu_sl instead of re-hashing stuff, I'll give you some links on freemium that answer your question and more: http://thestartupchat.com/003-fr... https://www.groovehq.com/blog/hi... On pricing: https://growthhackers.com/questi... Patrick Campbell's company Price Intelligently has a blog that is a must read for SaaS people: http://www.priceintelligently.co...
Gabriel Reynard
Gabriel Reynard@gabrielreynard · Business Lover ✌
@hnshah Hi Hiten, thanks for responding us. My question is: what do you believe to be more important in a social network? In terms of marketing and "community" aspects.
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@gabrielreynard not sure what you mean by this question.
Gabriel Reynard
Gabriel Reynard@gabrielreynard · Business Lover ✌
@hnshah lol, sorry. I was asking for advice on social network products. I have a startup (online community) and your thoughts about this area may contribute for our evolution.
Felipe C. Barbosa
Felipe C. Barbosa@felipecb_ · Product Marketing @ Plataformatec
Hi Hiten! Can you list 5 books you think every entrepreneur should read and why they should read it? Thanks! :)
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
Felipe C. Barbosa
Felipe C. Barbosa@felipecb_ · Product Marketing @ Plataformatec
@hnshah Even better! Right now I'm reading Zero to One and already read Business Generator Model, The Lean Startup and Don't Make Me Think. Thanks for replying my comment Hiten! :)
Melissa Joy Kong
Melissa Joy Kong@melissajoykong · Content, Product Hunt
@hnshah! What question(s) do you think not enough startup founders ask themselves when starting a business?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@melissajoykong why now? timing is critical. see this video: https://www.ted.com/talks/bill_g...
Adam Moen
Adam Moen@thatmhg · REPsolutions, CEO
Hiten, I'm running an independent consulting practice that is financially stable and cash flowing enough for me to live and invest a small amount in building an app. I just launched my app to the store and am testing and refining. We will do a bigger launch and push in 1 month. I'm a little worried about being stretched too thin and am struggling to make the jump to investing lots of time building our marketing and our user base because my consulting business is important for my livelihood. Do you have any advice on how to know when it's best to put energy into something else or bring on people to help?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@thatmhg Yes, the best piece of advise I've heard about this is what 37signals (now Basecamp) did to originally create Basecamp. They treated their product(s) like a single client and allocated time just as if their internal product was a customer. This helped them manage their time and resource allocation to their product.
Adam Moen
Adam Moen@thatmhg · REPsolutions, CEO
@hnshah Thanks!! I figured as such but when walking a path without seeing where the next foot will drop, it's a little nerve-racking sometime. Persistence and flexibility are key
Rahul Ponnala
Rahul Ponnala@rahulponnala · Engineer, Designer, Entrepreneur
Hi, Hiten - A big admirer of what you have accomplished, in a relatively short span of time, with KISSmetrics. A couple of questions - What would be your one piece of advice to the entrepreneurs out there? What are the things you could have done better while building your startup? Rock on!
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@rahulponnala Check out my podcast that I do with my friend Steli. http://thestartupchat.com there's a ton advice we give in each episode. One piece of advice I'd give to spend the time to know yourself and what motivates you / gives you energy. Then revolve your life around that.
Dre Durr💡
Dre Durr💡@dredurr · Growth is the only thing that matters
If you were to call your business journey a movie. What would the title be?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@dredurr That's a really good question. I don't think I can come up with a good answer except something like "Ups and Downs"
Andrew
Andrew@atfintech · Fintech Founder
Hi Hiten, you're one of my favorite people on Twitter because of your phenomenal content and helpful insights. Are there any tools you use to help formulate your tweets? Thank you!
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@atfintech not really. I just read a lot of tweets and tend to have a good feel for what the audience I have wants to see.
Shaswat Shah
Shaswat Shah@shaswat49
Hi @hnshah my question is How do I get my startup on Big sites like techcrunch and forbes considering that my budget on marketing is just $1000.
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@shaswat49 you probably don't need to get your startup on those sites. I'd recommend finding the most efficient way for you to get customers and it's most likely not by getting press like that.
Engin Bodur
Engin Bodur@enginbodur · Modern Marketer
Hi @hnshah, Thanks for doing this. You founded amazing startups before. Which one was harder? Finding new ideas for a new product or finding your first customers?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@enginbodur they go hand in hand. You can't turn an idea into a product without finding a problem worth solving. You can't turn a product into a business without customers ;) If you spent time with potential customers while you were coming up with the idea, you'd basically already have your first customers by the time you are ready for them.
Engin Bodur
Engin Bodur@enginbodur · Modern Marketer
@hnshah Thanks a lot :)
Alec Jones
Alec Jones@alec_joness · developing & high schooling
@hnshah Yea, sorry I did change my question from: What inspires you? to what is a special quality you look for when investing in a company?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@koolkoder Everything. I love people, the world and being alive in general. I look for inspiration all around me and encourage experiences which give me more inspiration and might be quite a bit outside of where other people would look for inspiration. I guess for me it's about always being curious and as a result of that, I'm never short of inspiration.
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@koolkoder I think you changed your question or there was some sort of bug. For investing or advising, I really focus on how the founding team and company as a whole thinks, if they are able to be self-aware and execute that's mostly what I try to figure out.
Aseem Rohatgi
Aseem Rohatgi@aseemrohatgi · All things random
Hi @hnshah . According to you, as a product manager what is the best way to drive the tech teams in situations when they are not convinced totally!
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@aseemrohatgi Intercom's book on product management has the answers: https://www.intercom.io/books/pr...
Abdul Ngoko
Abdul Ngoko@abdulngoko · Entrepreneur & BCC Expert
@hnshah What advice would you give for a start up that tries to build its business while in Africa to a world stage? How can one start where the level of tech is low and low availability of talented individuals?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@abdulngoko you can hire people all over the world these days so don't limit yourself to your local area.
Vaibhav Mule
Vaibhav Mule@vaibhavmule
@abdulngoko I would interested to work with you as dev.
Marcell Almeida
Marcell Almeida@almeidamarcell · Product Manager
@hnshah, do you give advice for early-stage startups outside USA? How you manage to do that?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@almeidamarcell All my companies have been distributed with the majority (if not all) people doing work remotely. It's easier than ever to communicate with Slack, Google Hangouts, Skype, etc... so I find it much more convenient, faster and effective to help people virtually instead of having to be in-person for every meeting.
Dave Ewart
Dave Ewart@clickbyclick · Head of Digital Marketing for NA, Oracle
The playbook for success in "Enterprise" and "SaaS" exist today, but who do you see writing the guide for "Mobile success in Enterprise" What/who inspires you?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@clickbyclick There are companies that did well when the app stores had less competition. Expensify is one company that comes to mind. I think it's much more of a product problem these days. Mobile success is tied to the amount of friction you can reduce because it's a mobile experience. You have to be the easiest, fastest (sometimes cheapest ;) way for someone to get something done.
Danny Espinoza
Danny Espinoza@abcdannye · Founder @looksyvideo
@hnshah What is your advice on how long to iterate looking for product traction and market fit? There are numerous examples of companies waiting years to find real traction, but for a bootstrapped or angel / pre-seed funded startup, are there any guidelines?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@dannyjespinoza don't run out of money. it's not about time, it's about your ability to keep experimenting with your product and market until you find product/market fit and initial traction.
Jameson Detweiler
Jameson Detweiler@jaymstr · Founder, LaunchRock
@hnshah Hey Hiten, have you spent more money at Samovar or Sightglass? In all seriousness though, how do you manage your time in such a way that allows you to meet with and support so many people?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@jaymstr Samovar because they have a full food menu and great tea is still more expensive than great coffee (anecdotely, no data to support that yet ;) I really like people. I also like finding awesome people to work with at my companies. Supporting people gives me pleasure and so I structure my days around helping others, both people I work with at my companies as well as people I meet.
Vineeth S.K.
Vineeth S.K.@vnsnk · Growth | Burst @ Shopify
@hnshah Hey Hiten, big fan of your work and the startups you've founded. What is one thing you do out of the norm that keeps you going (Tony Robbins mentioned he jumps in ice water every morning)?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@vnsnk lol. I always try to selflessly help others and "be the best meeting of the day" for anyone I meet with.
David Bernegger
David Bernegger@davidbernegger
@hnshah How much does enthusiasm play a role when pitching new ideas and products? Would you rather support a new startup with high morale or an experienced company with good, but not amazing results.
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@black2key I can't answer that without much more context on the two companies ;) I think enthusiasm is key for founders to have.
Michael Kawula
Michael Kawula@mikekawula · Entrepreneur, Author, Inc 500 Alum
Hey @hnshah, awesome to see you doing this. My question is the follow: We've just started offering a free no CC req. 14-Day trial that we're just advertising on Social Media currently and not our website. It's only 30 days of data but we're converting just a little over 30%. I'm trying to learn from the 70% by getting feedback and it's been pretty good. We've already offered them a discount on day 14 to convert, so outside of emailing them weekly afterwards to stay in front of them any other thoughts?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@mikekawula shoot me an email: hnshah@gmail.com I've got more questions than answers for you and would love to hear more about what you mean by "stay in front of them"
Haseeb Awan
Haseeb Awan@haseeb · Founder, Efani
Have you ever experimented with SMS marketing over email marketing? Any stats on which is more useful ?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@haseeb depends on the product.
Haseeb Awan
Haseeb Awan@haseeb · Founder, Efani
@hnshah Are people Ok(ish) with receiving SMS ?
James Lethem
James Lethem@sycren · Head Mentor of Google Launchpad
Hi @hnshah, Love Crazy Egg a lot and always suggest it to those I'm mentoring at incubators. My questions are: What do you think is the biggest reason why businesses are failing? And what business failure story stands out to you the most?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@sycren Businesses fail because they don't find product/market fit. Many don't say that but it's really the root cause of their failure. Some data on that: https://www.cbinsights.com/blog/... Most startups fail. I don't have any that come to mind off the top of my head.
Vaibhav Mule
Vaibhav Mule@vaibhavmule
What should be a strategy where there is already 2-3 competitor and you want to launch your SaaS product?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@vaibhavmule do something 10X better than them that really matters to customers.
Marcell Almeida
Marcell Almeida@almeidamarcell · Product Manager
@hnshah Do you advice only SaaS companies?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@almeidamarcell no. any kind. I don't discriminate and enjoy adding value to any type of business.
cmavroudis
cmavroudis@cmavroudis · Directors of Ops
Hi Hiten, I am currently working on a luxury hotel rental startup called Chic Retreats. The underlying Saas component is where hotels signup on a monthly basis for listing on the site. We are redesigning the onboarding process for hotels to signup. What are some of the most effective examples of onboarding processes you have used online?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@cmavroudis there's a whole website to help you with that: http://useronboard.com
Dave Ewart
Dave Ewart@clickbyclick · Head of Digital Marketing for NA, Oracle
How do you value events for SaaS companies today? Does your answer depend on ASP size of deal?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@clickbyclick events can be really really useful for SaaS companies. When and why you do it is where most companies go wrong. They think either it'll be "cheap" to do or that they'll get a ton of customers and then they get disappointed when they don't get as many customers as they thought they would.
Karthik K
Karthik K@imkarthikk · CEO of Skcript & hellonext.co
I've read your post about Self-funding vs Raising Money. For a product like Evolvr.io, what would you suggest? Would self-funding help? It needs more connects to people than funding at this point to grow the community. Would love to get your two-cents on this. 👍
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@imkarthikk you won't be able to raise money on an idea like that without traction. go try to get traction instead of worrying about funding.
Kumar Thangudu
Kumar Thangudu@datarade · Technologist
If you could go back to school what subject would you study and why? What chrome extensions do you use?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@datarade what chrome extensions don't I use? I should ask you that question. If I could go back to school I'd study much more about psychology, humanities and history (specifically about war).
Dave Ewart
Dave Ewart@clickbyclick · Head of Digital Marketing for NA, Oracle
@hnshah I love this answer. One of my biggest tangential influences I've had is by Desmond Morris. https://en.wikipedia.org/wiki/De... Understanding human behavior is priceless for marketing (and life) success.
Dina
Dina@asianfusiongirl · CEO, AsianFusion
@hnshah I'll never forget how you were one of the few in SV that gave me honest but compassionate advice that truly changed the course of my multimedia company. Now I'm building my first Saas company and would love to get your thoughts on working with investors outside of SV.
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@asianfusiongirl yay, glad to hear that =) email me. longer discussion than a comment on here.
Kate
Kate@katesegrin · Head of Social @ GitHub
@hnshah you love hot chili peppers-- what's your favorite meal/go-to restaurant for a great, spicy meal?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@katesegrin I *love* the hot sauces at Deli Board in SF. http://www.deliboardsf.com/
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
A HUGE thanks to @hnshah for taking the time to chat with us today, and for all the work he does with entrepreneurs and the community.
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@eriktorenberg Means a lot to me to be able to participate here. Thank you for inviting me!
Leo Faria
Leo Faria@lhfaria · Founder @Saasmetrics
Hey Hiten, I'm running a SaaS company focusing the US market. We're billing in US dollars only. In some economies such as a couple of South American Countries (Brazil, Argentina, others) the US dollar exchange rate is crazy 1 USD = 3.6 BRL, which means that our $399 plan would be over R$1,500 for Brazilian customers. Should I adapt (lower) pricing to each country according to US dollars exchange rate?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@lhfaria if you are getting sign ups from those countries, I think you should localize the pricing and make it appropriate so they will buy from you!
Leo Faria
Leo Faria@lhfaria · Founder @Saasmetrics
@hnshah Great, make sense! Thanks!
Jimi Smoot
Jimi Smoot@jsfour · Founder @octaviuslabs
Hi Hiten, What are some top of funnel (ie general awareness) metrics that you think companies should monitor at the early stages?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@jsfour I'm always impressed when a company gets a ton of word of mouth on twitter and facebook or anyone else that's appropriate for their business. If your product is truly great for your customers, they can't help but talk about it. So, in that regard, measuring word of mouth and responding to people is pretty important in the early stages.
Ray
Ray@ray_rehman · Analytics
Hi Hiten, thanks for doing this! You are a role-model and an inspiration for us analysts in the big, often confusing Web Analytics world :) My question for you: What is the most interesting problem that you have solved using web analytics? What impact did it have? Thanks!
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI
@ray_rehman With both Crazy Egg and KISSmetrics, we solved problems in unique and important ways for customers. Crazy Egg made analytics more approachable for anyone because with heatmaps, anyone (even someone not in tech) can look at them and understand how to interpret them. With KISSmetrics, we created a very simple and easy to use API to get data into an analytics tool. This didn't exist before we did it. New analytics companies always start with that sort of API now. Second to that, we invented the current most popular way of showing funnels (horizontally instead of vertically and with retroactive data). Many analytics products since have incorporated a similar user interface for funnels. Even Google Analytics has a feature now that has a horizontal funnel. I believe that between heatmaps, a very simple analytics API and retroactive horizontal funnels we have made a big impact.
Marcell Almeida
Marcell Almeida@almeidamarcell · Product Manager
@hnshah I'm struggling with traditional issues with my fintech startup in Brazil. I'm really looking forward to some advise from people who already funded startups. However, I'm limited to the Brazilian ecosystem and I would like to talk more with people outside here. Is there any way that I can reach you to talk about this?
Hiten Shah
Hiten Shah@hnshah · Crazy Egg, Product Habits & FYI