Everette Taylor

Everette Taylor

Founder/CEO of MilliSense & growth marketing strategist to Microsoft. Previously CMO StickerMule & cofounder GrowthHackers

THIS CHAT HAPPENED ON March 15, 2016

Discussion

Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
Hi - I'm Everette Taylor, CEO/Founder of MilliSense and currently serving as a growth marketing strategist to Microsoft. I've previously served as CMO to Sticker Mule, helped start GrowthHackers.com, and I've worked/consulted with numerous startups focusing on growth, marketing, and product. My interests are pretty vast outside of tech too, excited to get started - ask me anything!
Justin Kwong
Justin Kwong@justinckwong · Founder @ ISM (ism-sf.com)
Can you tell us about the one growth hack that has given you the highest ROI?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@justinckwong Funny I think creating GrowthHackers.com had the highest ROI. The reason for creating the site was to build a community around growth marketing that would also bring brand awareness to our Qualaroo product due to association and funnel more sales. It did exactly just that, our Head of Sales for Qualaroo at one point asked people who trialed with us how did they hear about our product and 1 out of 3 people said GrowthHackers. Also the fact that GH went from a hack into growing into its own brand/company is pretty kick ass too.
Patrick M. Hodgdon
Patrick M. Hodgdon@patrickh · Storytelling & Go-To Market Strategy 💡🚀📈
I've been learning a lot about the startup world in LA lately from guys like you, @mazzeo, @jacksondahl, @kaleazy, @erictwillis, and @kurtkumar. What brought you there originally from the East Coast? What do you think are the 1-2 biggest pros of being based there vs the Bay Area or anywhere else? Any major downsides?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@patrickh @mazzeo @jacksondahl @kaleazy @erictwillis @kurtkumar SQUADDDDDDDD! I love my LA tech people. But running marketing for Sean Ellis was my original reason for moving out to SoCal and I just ended up sticking around. The major pros being in LA to me is not being surrounded by tech stuff all the time. My interests are vast outside of Tech, and I like meeting all different types of people from different types of backgrounds. LA just feels a lot more eclectic in that sense. The weather doesn't hurt either. Major downsides is that there aren't as many opportunities out here for work like there is in the Bay area and the Bay has more talent just due to the vast numbers of tech people there. Also for those looking to learn at a bigger tech company/later stage startup -the opportunities are limited.
Danny Lowney
Danny Lowney@dannylowney · Growth ⛏@ Sup
Sup Everette! For us (www.supmenow.com), the network effect is super important. How do I go about encouraging the acquisition of groups of friends, rather than just individuals? Thanks so much, in advance :)
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@dannylowney Hey Danny, the key is forming a value proposition that encourages people to share the app either via word of mouth or easily giving giving people a way to add friends within. If people find value, they'll want to share it - simple as that. Haven't used the app but during the onboarding process I would encourage the adding of friends, I would also come up with clever push notifications that can serve as a retention + referral hack for people to reengage the app and add their friends. Also social sharing with creative copy via the app can be a strong engagement tool as well.
Alex Rodriguez
Alex Rodriguez@headhanchoarod · Founder/CEO at WorkMand & Code2040 EIR
If you had $1,000 to use for marketing (in a month or quarter) as a budget for an early stage startup what strategies and hacks would you be doing to attract users to your startup?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@headhanchoarod Save your money. The ROI you'll get on 1000 dollars in marketing spend isn't worth it. You're thinking inside a box with marketing budgets instead of out of the box - which can't be the mentality of a startup marketer. All the things you need to do early traction wise - creating valuable content, building an email list/creating lifecycle marketing campaigns, building social media audiences, speaking with your customers/studying data to develop the product and marketing strategies best suited for your target audience, optimizing your website, etc. All these things can be done with little to no marketing spend outside of paying for some software. And a lot of marketing software you can use at least for one month for free.
Seth Louey
Seth Louey@sethlouey · 🙌 2017 & 2016 Maker of the Year Nominee
Hey Everette! Thanks for doing the AMA. What do you think that most startups are doing wrong when it comes to marketing/growth?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@sethlouey Not focusing on enough on product development or really taking the time to get qualitative insights back from their target audience. Also making sure that your attribution is correct in your analytics dashboards.
Vishnu Vs
Vishnu Vs@vishnu_vs · Digital Services, Branding
Do a Marketing Degree Really matters to become a Marketing Strategist?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@vishnu_vs It depends honestly. If you want to work early traction startups or do consulting - I think its more about your skillset and the value/experience that you bring. If you want to do marketing for say a larger top-tier company, I would say their thinking tends to be a little less.... evolved lol. They have strong biases not only for having a degree but where you received your degree. Its unfair because talent comes from everywhere and all different backgrounds. But at the end of the day, if you take your time to really learn and hone your craft, build experience, proof of great work and have strong references - I think you'll be fine.
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
@Everette thanks so much for joining us today, my question would be for the marketing of podcasts and audio material what elements of habit forming and virality could be baked into the product itself? Would love to hear your thoughts.
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@harrystebbings Hey Harry - I've actually been meaning to listen to your podcast, seen a great episode just posted and will have to check it out. The most successful podcasts are consistent with the day and times they post, that creates habits in itself. When people know they can expect to get a podcast on a particular day it creates a rhythm. Another thing I've noticed is that some popular podcasts has names for their audience which also builds habits and creates a loyal sense of community. You can also get creative with transcriptions of episodes which you can post on your website to create more shareable content and add some SEO juice. Also important to build in strong social sharing for particular quotes that have high viral capability that you can post under the episode or have social sharing for certain quotes in the transcriptions. Short sound bites that are easily shareable on social media could work really well too. Also, put an emphasis on building your email lists and growing your social channels.
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
@everette would absolutely love to hear what you think of the show. Massive fan of yours and really good suggestion to do teaser content that is shareable on other platforms. Really like that. Watch this space and let me know what you think on the show. Hit me up on harry@thetwentyminutevc.com would be good to chat more.
Alex Rodriguez
Alex Rodriguez@headhanchoarod · Founder/CEO at WorkMand & Code2040 EIR
Hey Everette, big fan and thanks for doing this. Would love to hear you answer these questions: 1. You're an advocate for people building a personal brand. What do you believe is the most important thing to be doing to grow your personal brand? 2. How can one use their personal brand to their advantage (such as promoting) for their startup and vise versa? 3. What do you believe is the most important thing to focus on/be doing for making your city a strong tech community for entrepreneurs of color? 4. How are you able to manage doing and running so many things? Cheers! -Arod
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@headhanchoarod 1. I wouldn't say that I'm an advocate, there's pros and cons to doing so. You have to make sure that before building a personal brand, that its right for you and your career. There's things I wish I knew in the beginning that I know now. With that being said, the most important thing to grow your personal brand is simple. Be great at what you do. I see a lot of people trying to build a person brand before they've made an impact or did enough learning. I've been super open about the fact that I feel like I still have a lot to learn. But if you're great at what you do and can provide insightful thought leadership through social media, blog/content, etc. You'll see progress. 2. Building your personal brand gives you an audience that you can tap into to find beta users, promote the launch of your product, new features, sales/deals, etc. You always have a loyal base of people that will listen to what you have to say. The larger and more dedicated that audience is, the more impactful your brand can be to promote your company. Whether its social media, a blog, email list or whatever - use content that you create as a way to promote your startup. 3. Being open to connecting with people and lending a helping hand. Change doesn't happen overnight but individuals take responsibility for their actions to help others and provide resources for each other that's the first step. It saddens me that there is still people of color who aren't willing to make time or help others minority entrepreneurs. 4. I GOT A REALLY BIG TEAM AND THEY NEED SOME REALLY BIG RINGS! lol - but all jokes aside I just have really great people around me and allows me the flexibility to do all that I do. Also I'm slightly a workaholic but I've optimized my schedule to get the most out of everyday. I don't waste time.
Akinolaoluwa Owoeye
Akinolaoluwa Owoeye@civicark10 · People Operations @ CL
@everette @headhanchoarod thumps up to 1;be great at what you do
Dre Durr💡
Dre Durr💡@dredurr · Growth is the only thing that matters
Hey Everette, 1. What did you have for breakfast? Very few people know how big giving back to the community is in your life. 2. You started a program to buy college kids school books. How do you plan on scaling (growth hacking) it? 3. Do you see your charitable contributions surpassing the Bill and Melinda Gates foundation in the future?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@dredurr 1. I didn't have breakfast or eat anything yet today unfortunately. That happens a lot, I need to get better at that. Pop Tarts or a breakfast burrito are my go-tos though. 2. I just do stuff like that spontaneously, I never really thought too much into scaling it. I've had my alma mater reach out to me about formalizing it, but I like just doing philanthropic stuff on a whim. Feels more genuine and authentic to me, 3. Ha! You're basically asking me will I have Bill Gates money, the chances of that are very slim. But what I can do is devote my time, I think that's just as meaningful.
Amy Wu
Amy Wu@jiaxuaannn
What are some good automation tools for Twitter? Trying to increase my startup's follower count while targeting the right people, but I'm finding it quite difficult. We started using Tweepi, but now have been trying to find future clients manually because the people following us are too random
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@jiaxuaannn This is a tough question just because there is no good answer. Never used Tweepi but I'm guessing its similar to Tweetfavy.com. Due to Twitter TOS against automation, there aren't really any great options. You can build tools yourself but you risk pissing off Twitter and getting your account shut down. Wish I could be more help, I outsource a lot of manual work overseas for Twitter.
Seth Louey
Seth Louey@sethlouey · 🙌 2017 & 2016 Maker of the Year Nominee
@everette @jiaxuaannn Hey guys, @Mubashariqbal and I built a twitter tool called When Active. It's not really automation, but it does automatically send a composed tweet when the target user is active (whenever they like, tweet, or RT something). It's great for increasing your tweet's chances of being read. PH link: https://www.producthunt.com/tech... website: https://whenactive.com
Yoshi
Yoshi@dnxx28 · Freerance Engineer
Hi Everette-san! Nice to meet you. Thank you for coming today and following me @dnxx28. I'm Japanese Yoshi! 1 : Why Sticker Mule use Japanese and what technology do you use for Japanese in Sticker Mule :) ? 2 : Have you been to Japan ever? If you'd like , why don't you come to Tohoku area where 3.11 occurred....?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@dnxx28 1. Well at Sticker Mule we recognized that we wanted to make it the ordering process as easy as possible. That meant people coming from other countries being able to easily understand our site. I can't remember what company @ac132 went with but they did all of the translations for the SM site. But optimizing for conversions has always been a thing. For example when people hit the Sticker Mule site from outside the US, it will change everything to the metric system. 2. I have not been to Japan but I would love to.
Yoshi
Yoshi@dnxx28 · Freerance Engineer
@everette @ac132 I'd appreciate for your comment>_
Patrick M. Hodgdon
Patrick M. Hodgdon@patrickh · Storytelling & Go-To Market Strategy 💡🚀📈
I've seen you say you are (working on) moving away from the term Growth Hacker despite being a huge part of what growthhackers.com has become? Can you explain more of your thinking/evolution here?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@patrickh I just hate how much people abuse and misunderstand the word "growth hacking" or "growth hacker" - I feel like its loss some of the integrity that people like Sean Ellis and Andrew Chen worked hard to build. Also the truth is, its just a word. Its just being a smart marketer at the end of the day. Every marketer should be doing this stuff.
Dan Tidmas
Dan Tidmas@danrentaware
Hi Everette, it would be great to get some thoughts on attracting users to a new product or website. What would you say are the key channels and tactics used by startups nowadays?
Angie
Angie@angeliquesocial · Founder of YourApparel
Hi Everette, what is the most valuable lesson you have learned during your Career?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@angeliqueangiea Staying true to who you are and personal happiness matters most. Don't sacrifice who you are or your emotional health for success.
Jarry Ahmad
Jarry Ahmad@jarryahmad · Director of Marketing at Oneset
Hey @everette. Thank you so much for doing this! I was taken by surprise when I learned you're in your mid 20's (no offence, I just assumed someone with your experience would be in their 30's hahah). I was wondering how you broke into the industry? Were you working for a corporation at first, or did you get right into the startup scene after college? Thanks again!
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@jarryahmad I started my first job as a marketing & sales associate at 14 years old actually. Didn't work in marketing full-time until I was 18 and created my first startup at 19. I worked on my startup and worked at more traditional companies the first few years but I had a lot of success because I was bringing new marketing strategies to more traditional companies. Before connecting with Sean Ellis who broke me into the tech industry proper, I was doing marketing for online marketing for celebrity author Neil Strauss. After Sean gave me the opportunity, things just took off from there.
Nik Sharma
Nik Sharma@mrsharma · Director of Performance Marketing, hint
Hi Everette! Huge fan of the GrowthHackers community you've built. Here's my question: If you were releasing a new song today, what growth hacking techniques would you use to promote the song? Thanks! PS - just followed you on Twitter
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@mrsharma You should never figure out your growth hacking strategies the day of. Should be planned in advance and honestly its more of a grind than a hack. Strong networking and relationship building with influencers who can share your music, having your personal network ready to go to promote your music the day of, contacting music blogs/podcasts ahead of time, having social media posts in place for all networks, and having a list of places (online communities) that you can distribute your music to the day that it drops. I would focus on also building your audience on social media in advance to releasing the song. Music is just like a product, you want to build an audience in advance if you can.
Jarry Ahmad
Jarry Ahmad@jarryahmad · Director of Marketing at Oneset
I'm often told that early in your career you should pick one specialization within your field (ie. SEO, content marketing, etc) and become a guru at that one thing. As someone who is part of the founding team of a startup, it's nearly impossible to focus on mastering one aspect of the business because there's just so much to do. Do you agree with the above advice? If so, what advice would you have for a founder who is new to the industry?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@jarryahmad I agree but being an expert at 1 or 2 things shouldn't stop you from trying to be knowledgable in other aspects. Big believer in the t-shaped marketer https://moz.com/rand/the-t-shape...
Victor Tucker
Victor Tucker@victortucker01 · I love apps that make me happy.
hi @Everette can you give a some tips or tricks what ever you want im just love the learning that is why im asking you to some hints about promote to apps ??? @victortucker01
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@victortucker01 Its less about tricks and more so about taking time to get to know your audience and develop the product so that you have product/market fit. You can promote your app all you want but if its not something people want, you're wasting your time. Recently was working on an app with Microsoft and realized that we had to completely pivot the idea after beta testing and getting feedback. Make sure you're putting in the time to get a feel for your audience and from them you'll get inspiration for marketing strategies.
Mari Mustafova
Mari Mustafova@mishle87 · Mari Mustafova
hi my question is What is you favorite color?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@mishle87 So it's not really a color lol, but I don't care - my favorite color is black. Thanks for also submitting the easiest question. Nice break.
PlacersApp
PlacersApp@placerssarah
Hi Everette ! Would you be okay in giving advice in learning how to focus on growth hacking and find solutions when you're a beginner ? Thanks !!!!
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@placerssarah Go to GrowthHackers.com =) - also check out sites like Udemy, they have awesome courses for beginners to build your skills. I took a SQL course last year that was great. Learning how to be a "growth hacker" is really more about who you are as a person, not something that can be learned. Skills can be learned, attitude can't. People must be naturally curious, relentless, data driven and really love what they're doing.
Al-Raffay Mirza
Al-Raffay Mirza@hilyou · Student
Hey! Thanks for doing this live chat! Been following you on Twitter and Snapchat for some time now. Great resource! Wanted to ask if you have any recommendations for a junior in high school who wants to eventually be an entrepreneur down the line? Any tips, books, sites, articles etc?
Bethany Garfield
Bethany Garfield@meandthebean13 · New Orleans REP
Hi - I'm wondering if you can offer any advice to a nonprofit start-up? I haven't achieved 501(c)(3) status yet (need $$ to do that as well), and I'm working with VERY limited funds. Any suggestions?
Andrew Ettinger
Andrew Ettinger@ettinger · 👟 @wearAtoms // ex @Twitter @ProductHunt
What's your favorite product you've discovered on Product Hunt?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@andrewett Locent, I think its going to completely change the game how marketers interact with customers/users
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
What is the on piece of advice you find yourself telling clients and startups, time and time again, when it comes to early stage growth?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@ems_hodge You're wasting your time if you don't have product/market fit.
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@ems_hodge You're wasting your time if you don't have product/market fit.
Paulette
Paulette@palletmench · Analyst
As you know, the DMV's networking opportunities are very government focused and often just an excuse to brag about one's job over expensive drinks (LOL). Would you suggest I take the leap and move to the West Coast for better networking/job opportunities or try harder to network from here while I work my regular (totally unrelated) 9-5?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@palletmench I took a job in the DMV after I left Virginia Tech and quit after week. Couple months later, moved to the west coast to work full-time in Tech and haven't looked back since.
Original got God?®
Original got God?®@ugotgod · "got God?®" cafepress.com/401yshop
Good Evening, from CLE Ohio ... How do PpL of Color become "IT Independent" when fb/twitter ceases to exist? We must Own What's Next Now. js THX
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@ugotgod Can you explain a little better? I don't think Facebook or Twitter is going anywhere anytime soon.
Cathy Lee
Cathy Lee@cllckwrko · Web Developer, Colorado State University
Thanks for your time @Everette. Which one of the presidential candidates do you think has the best marketing strategy?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@cllckwrko Trump. unfortunately.
Shayla Price
Shayla Price@shaylaprice
Hi, @Everette. No advice or tips needed. Just a simple question: How are you doing today?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@shaylaprice Hey Shayla, I'm doing alright - feeling a tad burnt out but they might be because I haven't ate yet. Thanks for asking, hope you're doing well.
Secure Any Mobile
Secure Any Mobile@secureanymobile · Secure Any Mobile
how would you suggest gaining more influence - the core business is around our founder so it carries a lot of weight but spinning into projects has it's pro's and con's would you recommend personal marketing PR with our founder fronting? or the company have more about it's own brand?
Anthony Castelli
Anthony Castelli@castelli_unltd · Founder, Castelli Consulting unltd
Hey Everette. Been working on my personal brand for the past few months. Things have been going well... but I honestly have little clue what i'm doing. Do you have any concrete tips/tricks?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@castelli_unltd You're still young. Think about what you're building your personal brand on and have you proven yourself/built enough experience yet. Once you prove yourself, the personal brand building part is easy.
Ross Simmonds
Ross Simmonds@thecoolestcool · Entrepreneur | Giving 💯
A few days back you tweeted about the cons of a personal brand and what comes with it.. Could you elaborate on what you view as some of the cons surrounding establishing a personal brand?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@thecoolestcool What's up Ross and sure. The cons is that some companies genuinely don't want to employ someone with a large personal brand. I've actually been told by a former colleague at a company I used to work for, "no one person can be bigger than the brand." I also talked to an exec at a unicorn company that admitted that the company culture was against hiring people with large personal brands due to stereotypes about humility and focus. Really what people have to realize that building a personal brand opens up doors but can also close doors/opportunities for you as well. Certain companies will not hire you or support your personal brand, it can cause jealousy amongst colleagues/people you work with it, and there are stereotypes about priorities. I'm a strong believer that you can kick ass while still building your personal brand, but some people aren't of that belief. Big personal brands tend to be more appealing if you're working for an early stage startup or building something yourself. I always preach that building a business > building your personal brand. But if you can do both simultaneously, why not?
Ross Simmonds
Ross Simmonds@thecoolestcool · Entrepreneur | Giving 💯
@everette Yeah, you're spot on man - Appreciate the response. At the end of the day, I think the pros of a quality personal brand will continue to trump the cons. You've done a great job using your platform for good, so keep it up. Thanks for taking the time. PS: The Black Album > Late Registration by 💯 😉
John Kyeremeh
John Kyeremeh@johnkyeremeh · Always curious
Hi Everette! Huge fan of your work and career. Which Kanye album is your favourite album?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@johnkyeremeh Thanks John! LATE REGISTRATION!
Rashaad
Rashaad@rbaten
Hey Everette, what are some steps that startups can take in the beginning to make sure they grow into a diverse culture? The pipeline is a problem in small companies as well as large, and have much, much more risk. But by not hiring diversely from the beginning, they have the problem of the "culture fit" later.
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@rbaten It doesn't start with companies, it starts with people. People have to take it upon themselves to want to be more openminded and eliminate the biases that plague the hiring process. A lot of these companies talk about how they want to build a more diverse workplace and set these awesome goals but it doesn't matter if the mentality of the people at your company isn't changing. I'm frustrated. And so are so many other women, minorities, the LGBT community, people with disabilities, etc. Companies have to take it upon themselves to take diversity seriously and make a real effort to educate people. They should also partner with companies like Jopwell and Blendoor to start really eliminating biases and creating a more diverse culture.
Shlomi Zadok
Shlomi Zadok@shlomizadok
Stephan Curry or LeBron James?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@shlomizadok LeBron.... for now. Steph's the better offensive player but Bron is still dominant on both sides of the floor.
Patrick M. Hodgdon
Patrick M. Hodgdon@patrickh · Storytelling & Go-To Market Strategy 💡🚀📈
Hey @Everette what's been the most transformative/defining moment in your young, but already storied, marketing career?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@patrickh being turned down for job after job after job early in my career, made me take a step back and figure out what I needed to work on to become a better marketer, gave me a better understanding of how the world works, and motivated me even more to become the best at what I do.
Heidi Rushforth
Heidi Rushforth@heidi_rushforth · PR/Media Contact, Activity Club
Hey @Everette thanks for doing this! What are the most effective forms of marketing for bootstrapped startups that don't have a large marketing budget? What will give us the most bang for our buck? Thank you!
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@activityclubapp see this previous comment: https://www.producthunt.com/live... But to be honest, what has worked for me or another company may not necessarily work for you. You have to take time to get to know your audience and what they want. I find inspiration for marketing strategies through the desired outcomes of my customers/users.
Scott Murphy II
Scott Murphy II@scoopy47 · CEO/Founder Talk With Your Hands
Hey Everette what's up? How you doing today? I would like to know do you know American Sign Language? Also, I am building a community organization to help them hearing and deaf on educational.
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@scoopy47 Hey Scott, I'm doing alright. Hope you're doing well. I know a little bit but honestly I should learn a lot more. Something more people should educate themselves on. Love what you're doing and wish you the best building the community.
Scott Murphy II
Scott Murphy II@scoopy47 · CEO/Founder Talk With Your Hands
@everette I am super blessing glad you know little the basic in sign language is the first step in learning to get better and a lot more improved I am also an patience teacher and teaching people basic sign language and more all languages is the key to communication. I will give you one of my products for free for having me at your fan, it's a gift from me and my organization.
Greig Cranfield
Greig Cranfield@greigcranfield · UX Researcher & Product Strategist
Hey mate. Thanks for taking the time out to do this. You're obviously prolific on snapchat but what brands or startups have you seen nail the platform for growth if any? Other than product hunt obvs ;)
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@1greigcranfield Thank you for participating man. The brand that has nailed platform for growth is Naritiv as far as understanding how to grow accounts audiences, develop brands, and run strategic marketing campaigns. As far as brands killing it on Snapchat, I really enjoy Blavity and Buffer. And some of my favorite individuals with personal brands killing it are Justin Kan, Mark Suster, and Morgan Brown
Akinolaoluwa Owoeye
Akinolaoluwa Owoeye@civicark10 · People Operations @ CL
Hi Everette, What was the most singular impact of Sean Ellis on you..
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@civicark10 Really understanding what it means to be a growth marketer and what it takes to be successful at an early stage startup.
Soham
Soham@lifeis2complex
GrowthHacks, I see mostly deals with organic promotion. So do you think promoting products organically by creating value propositions is a better alternative to automated ads such as adwords , social networks, etc. ? My next question. Even if I have a good product with values , I would still have to reach other people to let them like my products. So, how do I face this problem, considering that we have just launched our business and we have less online presence.
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@lifeis2complex You don't have a great product if you can't pick up traction without spending money and getting word of mouth. I do think its a better alternative. You used GrowthHackers as an example, Sean Ellis gave me the challenge of growing the product without any marketing spend. I did not spend one dollar on marketing growing GrowthHackers. It was tough but made it happen. As for your other question, ask yourself? Where is my target audience online? Where do they consume content? What keywords are they using on social media? Use these to find your target audience and get your product in front of them.
Hi Everette, 1. Hope your day's going well 2. What would your advice be to early-stage independent musicians looking to grow their brands through online marketing? 3. Did you ever have to make a pitch for seed funding? And if so, what were the strengths and weaknesses of your pitch
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@codeamt 1. Thank you 2. Be aggressive, don't wait for people to follow you on social media. Go out and find them, follow them and engage with them. Create a platform for yourself (personal website) to market yourself the way you want to and host your music. Regularly schedule posts on social, be active in communities where people share music, partner and work with small music blogs and podcasts to get your name out there. You have to start somewhere. Also optimize your website for SEO and make sure that its a user friendly experience. Also look into building an email list for your supporters. 3. Yes. The strengths were proof of traction, having a product developed in place, lack of vanity metrics, and an authentic passion for what we were doing. The weakness was that we should have had better reasoning for exactly why we needed the money and what we were going to use it for. Not just because you need money or running out of money. A lot better at pitching now.
Kwame Som-Pimpong
Kwame Som-Pimpong@kwamesompimpong · Consultant at Deloitte
Tristan Walker often talks about his view on black people shaping culture. How, if at all, are you seeing this play out in the marketing space?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@kwamesompimpong Well companies will have to recognize if they haven't already, how important it is to focus on the african american market and how powerful we are as consumers. The best marketers will understand this and act accordingly.
Amber Alexandria
Amber Alexandria@thisisambee
Hey Everette! In your opinion, what's the best way to improve ecommerce landing pages?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@thisisambee Remove as much friction as possible, get rid of unnecessary steps in your funnel. Make it as easy as possible for people to order. The more time it takes, the more you five them time to doubt their purchase. Once they land, have strong call to actions to the things you want them to do on your site and remove anything else that could distract them from that desired outcome.
Frankie Bæza
Frankie Bæza@frankiebaeza · Founder @ ROAS.SYSTEMS
Hi @Everette I'm currently developing some organic growth strategies @Grabble. One of the mediums I'd like to experiment using in the future, which I follow you on, is Snapchat. How have you experimented with it & how would you apply your learnings to measurable mobile growth acquisition? 📈
Are you at all available for mentorship?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@codeamt I do my best to mentor as many people as I can and I take time each day to talk and mentor to someone but the amount of people can be a little overwhelming but I will get back to you. Shoot an email to info@millisense.co
max mackey
max mackey@maxmackey · performance marketing @skurt
Hey Everette! You've been crushing it on Snapchat this year. Would love to know about your thought process behind posting content on Snapchat vs. channels like Facebook or Twitter.
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@maxmackey Due to Facebook's algorithm and things tending to get lost in Twitter's real time feed, especially depending on how many people you follow - Snapchat gives you a platform with higher engagement and typically the full attention of the people who are watching your snaps. That's super valuable. I still make sure to post on all platforms, but Snapchat is unique and reaches a different audience for me than I'm reaching on FB and Twitter.
Whitney
Whitney@musiclovher · Photographer & Blogger - Whit & Love
Hi Everette! What book(s) are you reading right now? And what is the one book you would recommend to any young professional?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@musiclovher I don't have time to read books often, I rather read articles or tutorials about things I individually want to learn or skill sets I want to add. Books are great for motivation, ideas and different philosophies. But when building businesses, what worked for someone else won't work for you and no one knows what will work for you better than yourself. I personally learn/improve through doing but that's just me. Strong self-awareness is needed as a professional, old or young. Being able to recognize your areas of weakness and figure out what you need to work on and learn is invaluable. The internet is an amazing place to learn pretty much anything you want to. I do really like Hooked though by @nireyal and @rrhoover
Nir Eyal
Nir Eyal@nireyal · Author of "Hooked" blog at NirAndFar.com
@everette @musiclovher @rrhoover Thanks! Glad you liked it.
Maya Harris
Maya Harris@maya_harris
Hey, Mr. Taylor! The question(s) that I have aren't really business related. I am currently a junior in college, and I want to know when you were in school, how did you decide on what you wanted to do? How did you know you were in the right field? What made you stick with it? Also, what kept you motivated?
Everette Taylor
Everette Taylor@everette · CMO @Skurt || 4x Founder
@maya_harris Honestly I just kinda fell into it and grew to love it. I knew what I wanted to do after trying to work an IT job and quitting after week and realizing that marketing was true gift and what I loved. Once you find your passion, its easy to stick with it because despite all the ups and downs, you're able to do something most people aren't. I saw my mom go to work as a custodian every day, and despite not enjoying her job - she did what she had to do to take care of us. There's a lot of people out there doing the same thing. I think people who are actually to do the work they love have an obligation to stick it out for those who aren't able to follow their dreams.
Daryll Santos
Daryll Santos@daryllsantos_
Hey Everette, what was one of your biggest challenges when marketing a product and how did you overcome it? Thanks!
Alexandre Sellam
Alexandre Sellam@alex_sellam · Just Build & Ship
Hey Everette, how would you sell Life insurance and 401k in 2016 ? We are trying some adwords and Facebook ads but the best ROI is actually cold Call.. Thanks by advance