Doug Menuez

Photographer and author of “Fearless Genius” on photographing Steve Jobs and the Digital Revolution

THIS CHAT HAPPENED ON December 08, 2015

Discussion

Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
Hi! I’m excited to share my stories and photos from my book “Fearless Genius” and answer any questions you may have about what it was like to be a witness inside the digital revolution. Steve Jobs trusted me with unprecedented access for 3 years to document him with his team, which led to insider access to shoot other leading innovators at most of the coolest companies of the 80’s and 90’s like Adobe, Microsoft, Apple, Kleiner Perkins, Intel, Netscape, NetObjects and over 70 others - the people who built our world as it turned out! My subjects found their mission and meaning in life through their efforts to invent tools that would improve our lives. What are you willing to sacrifice to accomplish your dreams? I want to also welcome today Karen Mullarkey our director of photogrpraphy who actually counted the 250,000 images from my archive that I shot over the 15 years in the Valley. Thank you Karen!
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
Should I keep answering the posted questions? There's a lot! :))
Niv Dror@nivo0o0 · Words @ProductHunt & @AngelList
@dougmenuez yes! So much to ask :)
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
@dougmenuez yes please! :) We're loving your stories. ❤️
Inlovewith01@inlovewith01
@dougmenuez This is amazing! I have a few questions if that's ok :) 1. What is the most valuable lesson you have learned from Steve Jobs? 2. What is the best experience you've had while witnessing the digital revolution from so close? 3. I collect quotes from people who give advice in 6 words or less. So... what is the best advice you can give to tech startups in 6 words or less?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
Okay, most valuable lesson from Steve Jobs: NEVER EVER GIVE UP FOR ANY REASON EVER!
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
TECH STARTUP ADVICE: Keep your overhead low and stay humble. I shot over 70 startups and those that spent a lot on decor and perks all failed. I understand now you need that to attract engineers in this market, but I wish it could be about the mission, that they believe so passionately in your mission they sacrifice
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
What is the best experience you've had while witnessing the digital revolution from so close? I would say it was also the worst, which was documenting the Apple Newton team working against all odds to create a new handheld computer for a new market. They had only 30 people writing a million lines of code, then had to rewrite all that code, in a year when they switched chips. The camaraderie and intense effort took over everything and was very inspiring to me. It was a group of dedicated people on a quest to do something new. Then one of the engineers killed himself, which was devastating. So I don't think people realize the level of sacrifice people were willing to make in those days to invent this stuff. But that is why it was the best and worst experience. i learned a lot.
Inlovewith01@inlovewith01
@dougmenuez Wow... thank you so much for sharing your story.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@inlovewith01 You are so welcome, it's such a pleasure to share
Ryan Hoover@rrhoover · Founder, Product Hunt
Welcome, Doug! How did you get into photography to begin with? Who inspires you most?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@rrhoover My dad - gave me a camera at ten and I never looked back. I shot anti war demonstrations when i was 14, became an apprentice in a studio, studied art at SFAI and then became a journalist with a degree from SF State. Got my first internship at the Washington post and the following year became a freelancer for Time, Newsweek, USA Today, etc
Ryan Hoover@rrhoover · Founder, Product Hunt
@dougmenuez props to empowering parents. My father gave me several opportunities and encouraged me to start small entrepreneurial projects. If it wasn't for his support, I probably wouldn't be doing what I do today and we wouldn't be talking with each other here. 😊
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@rrhoover right on
Steven Sinofsky@stevesi · a16z
I just love your work!! What would be one of the more memorable moments in terms of shooting the candids "as they are happening" shots that appear in your book?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@stevesi likewise, thank you so much! I love the one of the sweet couple in costume miming sex, which I say is symbolic
Karen Mullarkey@karen_mullarkey
Ola, Doug...Karen here
Vishal Rohra@vishalrohra293 · Rutgers Computer Science
Welcome Doug! Steve Job has been time and again quoted as a visionary. Can you remember some first-hand experiences where you could see how powerful his vision was and how that reflected in his personality?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@vishalrohra293 The cover shot of my book ( a terrific gift :) shows Steve at an offsite where he gathered a group and was explaining his vision of development cycles. He described the typical 25-30 year cycle, of which we are now on the tail end, which is why shit actually is starting to work ok - today most of what you see as innovation is actually amazing iterations of earlier innovation- and within that big cycle he explained there were shorter cycles and with his new NeXT computer, he hoped that they could ride the current 10 year wave for workstations that had emerged with Apollo and Sun, he wanted to blow them away specifically with a powerful computer for education. When I asked him what he really hoped to accomplish, he turned to me and said He actually said he wanted some kid to cure cancer in his dorm room at Stanford with the NeXT Computer. My head exploded. But he often would come back after lunch or meetings with the leaders of the valley and take their ideas and information and process it through his brain and explain it to the group
Niv Dror@nivo0o0 · Words @ProductHunt & @AngelList
Thanks for joining us @dougmenuez! Fearless Genius is an amazing project, I'm intrigued by the history of Silicon Valley. Curious if you can share what it was like being around people like Steve Jobs, Bill Gates, Gordon Moore at that time, and what the environment was like with the employees at those companies. Particularly, in comparison to the more playful atmosphere some startups/tech companies are known for in this day and age. Amazing Photographs.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
To answer Niv, when I got to the valley, it was a transition from the space race days where everyone wore suits and ties to this new generation of humanist almost hippies who wanted to build tools to improve our lives. They knew they'd make money but that was secondary to inventing cool shit. So it was extremely interesting to see the culture clash with this whole new culture being created.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
Gordon Moore and Intel, and the older companies like HP were very traditional. Even though they were disruptors at one point - then companies like Apple and Microsoft and all the new start ups grew and became disruptors in every way. They changed how management worked, marketing, manufacturing, the whole nature of how we work with flex hours, flattened hierarchy etc. Now you could sleep under your desk, work from home, whatever as long as you got the code done
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@nivo0o0 Thanks again Niv. The playful atmosphere you see today I don't see as so playful. When I visit startups today the pressure feels just as great if not more so than what I saw then. But there was much more innocence I think. I remember going into Netscape when they were super hot and getting stuck for hours with the encryption guys - they were actually using these psychedelic bubble generators to create random bubbles that would get assigned numeric value - can't think of the name of those glass jars, curved... from the 60's
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
Wow, so happy to be here! I'm happy to answer all these and more!! Let me just quickly scan
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
@dougmenuez Thanks so much for joining us today! During your career to date, what is the best piece of advice you've ever been given? Flip side - what's the worst?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@ems_hodge the best advice is to align your passion with how you make a living. In the end it's all about what you are willing to do to accomplish your dreams, to use your potential. Life is too short to not stop and figure out what you care about and go do that. That's also the secret to happiness :) But it's really hard of course and can take years to get there, if ever. Bad advice? Can't remember but I got a lot of that around business stuff...
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
Hey Doug! How did you go about earning the trust of Steve Jobs to begin with? What was the start of the journey for you?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
Steve was forced out at apple, at the low point, when he gave me access. I watched him build a new company from the ground up. But he ended up struggling and failing for like a decade before his big come back. He risked everything to keep NeXT software alive. And ultimately that's what got him back to apple and the great comeback in business history
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@ems_hodge sorry, tried to answer this - good question - when steve was forced out of apple in 85 and starting over he decided to go for education. I knew that he'd changed the world already so i thought this would be a great story and asked him through friends if i could document him with his team from beginning the project to shipping. But being steve he already HAD the idea, I was there at the right time and place. But the amazing thing was after we met that he gave me unbelievable access, protected me and let me do my thing. For three or more years. And with Steve, it was all about trust. So he did trust me and I kept true to that. He told me I would have fun with these pictures someday and he was right!
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
Which is your favourite photo in the book and can you tell us why and story behind it?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
My favorite picture from the book? SO TOUGH. These are all my favorites - we pulled 100 from the whole archive to make the book, that Atria then published, thanks Atria! But I'd say the one of Steve dreaming, deep in thought is close to top favorite. Because, he had this amazing ability to pull patterns together that others didn't see. He was incredibly creative and this moment shows him in that process
Hash_tag_jeff@jeffumbro · Book Marketing and PR - get in touch
Hi Doug, What's a project that you've always wanted to work on but haven't? Why not?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@jeffumbro Hey Jeff, I'm always starting projects -it's finishing that's hard. Right now I hope to get back to Brazil to work on a project I started there about the changing culture. But with Fearless Genius it's taken on a new life beyond the book. We are also doing a doc, a web series and now an education program through our new foundation. We actually taught the first segment at MIT's Lisbon MBA program recently.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
I want to also welcome today Karen Mullarkey our director of phtogrpraphy who actually counted the 250,000 images from my archive that I shot over the 15 years in the Valley. Thank you karen!
Tikh@tikhbana · Marketing, Open Systems Technologies
@dougmenuez Who was the most challenging (or intimidating) to photograph and why?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@tikhbana hands down Steve Jobs was the single most challenging person to shoot. And I've spent time with drug dealers, in prisons, etc, but something about him was so hard - basically I think because he could see right into your soul, and also see your vulnerabilities. Photographers usually can hide behind their cameras to some extent. But with Steve he wanted everyone around him at the top of their game. He gave me this access, but I knew someday he'd turn to me and I'd have to justify what I was doing there. But I learned watching him with his team he wanted people who could stand up to him, who believed in their ideas. Using that, I actually won the only argument we had in three years.
Karen Mullarkey@karen_mullarkey
@dougmenuez Doug Jefe here
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@karen_mullarkey Hey Karen !! Karen is the reason we were able to do the book because she labored mightily to pull an edit together from the 250,000 negs. THANK YOU! Karen has had an amazing career as picture editor for Newsweek Sports Illustrated and more
Karen Mullarkey@karen_mullarkey
@dougmenuez @karen_mullarkey Thanks right back to you. It was a editing job of great discovery. My real pleasure. Saw that someone asked favorite pix. Mine are the ones where the Fearless Genius folks were at play, letting off steam
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
@karen_mullarkey thanks Karen! We love the book - it's so great having you and Doug to answer our questions about it! 🙌
Karen Mullarkey@karen_mullarkey
@ems_hodge happy to be here. I have to leave in a few minutes but let me say I have worked w Doug for over 30 years and he has such a special eye. He way of seeing and recording what passes in front of his lens is unique. So to any young photographer involved in this chat, here is my 40+ year advice. Find your own "voice" your own vision. Admire the work of others but don't try to imitate it.
Emily Hodgins@ems_hodge · Community and Marketing, Product Hunt
@karen_mullarkey wonderful advice Karen. Thank you for being here. :)
Debra Weiss@debraweisscc · Debra Weiss Creative Consultant
@dougmenuez - Hi Doug - when you first began work on this project, what was your original intent? Were you doing this to further your journalistic career, or was the motivation that of a more conceptual art driven body of work?
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@debraweisscc I was working as a photojournalist covering news etc and went to cover the famine and conflict in eritrea and ethiopia. That was devastating on many levels. I returned looking for something that was more positive that I could cover. I had not changed the world with my pictures yet, but when steve announced he was building a super computer to transform education I knew I'd found my story. And then I realized I could just document these brilliant innovators, be the witness, and that became my purpose. That was really cool
Fernando Isella@fernando_isella
@dougmenuez Doug amigo! Cheers from Buenos Aires.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@ferisella un abrazo grande amigo!
Luke Harris-Gallahue@millennialluke · Growth Marketer, Hurdlr
Hey Doug, Does being a photographer offer you a different perspective on life? @ChaseJarvis also has an interesting perspective and I am curious if there is a through line with photography. Thanks! :)
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@millennialluke Yes, I've been so blessed to get the kind of access to things - been all around the world, shot everything from presidents to movie stars, sports to really hard stories like famine and homelessness, but nothing really compares to being a witness to these innovators. But Photography is a magic pass to life, nothing beats it.
Luke Harris-Gallahue@millennialluke · Growth Marketer, Hurdlr
@dougmenuez @millennialluke Thanks Doug!
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@millennialluke Luke Photography is an amazing vehicle to learn. I think all photographers are curious by nature. I also think it anchors us and helps us find our own place in the world. I love the idea of being the messenger, of serving the story. Chase Jarvis has found a way to combine his photography with building a solid foundation to share all kinds of things, now he has CreativeLive which just is amazing and a good example of how to be an entrepreneur in Silicon Valley. Chase did what few in the valley actually want to do: built a startup that's revenue positive and raised a ton of money to grow it. And he's doing something very valuable with education. Truly amazing to start as a photographer and get to that place.
Karthik Sridhar@antaryaami
Doug, Thanks for taking these pictures. They somehow tend to accentuate the legacy of the greats. How did you decide your positioning while you took these pictures? Because I feel your positioning truly captures the mood of the picture.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@antaryaami Hi I tried at first to work as a traditional photojournalist, staying out of the way and watching and waiting for things to happen. I spent hours and hours walking in hallways and sitting in meetings. So much of the story happened inside people's heads so it was difficult! But eventually if you waited long enough things suddenly started happening and people did amazing things, showed emotion and gave me a way to tell the story. At one point I realized I was too close and started to feel I was working more subjectively, as an artist, and also did some visual anthropology - it was like discovering a hidden tribe
Karthik Sridhar@antaryaami
@dougmenuez Thanks Doug. Those insights are quite deep.
Doug Menuez@doug_menuez · Fearless Geniuses of Silicon Valley
@antaryaami THANK YOU