[deleted user]

Danielle Morrill

Co-founder & CEO of Mattermark, known for epic tweetstorms

THIS CHAT HAPPENED ON January 08, 2016

Discussion

Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
Hi, I’m Danielle Morrill, the CEO and cofounder of Mattermark, a startup company dedicated to organizing the world's business information. Besides my role as CEO and cofounder of Mattermark, I’m an angel investor, poker player, and software developer. I’m also an avid blogger, lover of spreadsheets, and enjoy making graphs about unicorns.
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
Danielle! As you know, I've been following you since the Referly days. Mattermark seems to be doing great but the current business focus seems to be selling to a niche: investors. What's your grandmaster plan? What does MM look like in 5 years?
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@rrhoover Thanks Ryan! My plan is to build a massively profitable company that organizes the world's business information. More than half of our revenue now comes from non-investor customers, and we are pretty sure organizing the world's business information is something that can useful to billions of people worldwide. In 5 years I'd like to be filing our S-1, but we'll see how it goes.
Daniel Schildt
Daniel Schildt@autiomaa · Interaction designer
@daniellemorrill Good to hear. Have you already integrated data from OpenCorporates https://opencorporates.com/ to your set of company details? It might clearly expand the amount of data available from various countries outside of USA.
beltran
beltran@lyricalpolymath · co-founder eyevel.com + berrocal.net
Hi Danielle, again (2nd question) :) Ever thought of reusing Mattermark's data to make a matchmaking service for startups who are looking for the right investors? I know startuppers couldn't pay the monthly fee but there might be other solutions) I've looked in the API and with just a little more it could be possible. I'm up for a customer dev / brainstorming session on this if you want ;-)
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@lyricalpolymath That's a great idea and we have an API that would enable this. If you are looking for additional functionality to make this work drop a note to @bryantsao and we can discuss it!
Atit Danak
Atit Danak@danakatit · Problem Solver. Xtreme Sports Rookie.
@lyricalpolymath would love to collaborate. we have been checking MM's documentation for similar use case.
Sydney Liu
Sydney Liu@sydney_liu_sl · Co-Founder of Commaful.com
Hey Danielle! Thanks for doing the AMA :) Why do you tweetstorm vs. taking the same ideas and putting it on a blog or Medium post? Thanks! Sydney
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@sydney_liu_sl I'm a bit of a perfectionist about my writing, so I like to tweet when I'm still figuring things out rather than locking myself into a one-sided communication like a blog post. The best thing about tweetstorming is the feedback and conversation it starts. Also, since I invented the "Tweetstorm" concept I like to keep it going :P
Matija Abicic
Matija Abicic@matijaabicic · Product Manager @getgenea
Do you see angel.co as direct competition? What sets you apart from AngelList and what justifies your $600/month value proposition?
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@matijaabicic Nope, they are part of the ecosystem we are in and our relationship is similar to that of Bloomberg (where people research, analyze, track, etc.) and NASDAQ/NYSE/etc. where people transact.
Ty Danco
Ty Danco@tydanco · Angel investor
@daniellemorrill @matijaabicic Though to extend the analogy, Bloomberg also does a ton of transactions--not as principals, but facilitating them in order to sell more terminals. Maybe Mattermark some day too?!
Ricardo Reyna
Ricardo Reyna@ricreyna · CTO and Co-founder, Promoter.io
@daniellemorrill Based on MM data, what do you see Series A eligibility increasing to in 2016 for B2B SaaS in terms of MRR and MoM growth?
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@ricreyna based on MM data it is hard to say without doing an analysis, but SaaS companies still need > $1M in ARR to raise a Series A from what I'm seeing, and the bar is still going up. Having some amount of sales process in place pre Series A is becoming more common.
Christian Van Der H.
Christian Van Der H.@cvander · Co-founder, Platzi
I like your comments regarding Lifelong learning as the future, that's what we are working on at Platzi. And every time I open Mattermark in my phone, I feel like I’m educating myself more about Silicon Valley and its ecosystem. Do you see yourself as a new source of not only aggregation of sources, but as an Education ecosystem?
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@cvander I love this question! Yes, we hope that Mattermark will make some basic questions easier to answer so that people can follow their curiosity where it leads asking deeper and deeper business questions. I think we are fostering a community of inquisitive people, and I'm excited to see that grow. Might be a marketing campaign idea in here re: education ecosystem as some point, too.
SMB
SMB@smb06 · Product Support Engg, Applied Materials
@daniellemorrill Is there a pattern that you see between the successful vs non-successful startups? Anything that stands out as different about those that made it as successful companies?
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@smb06 Successful startups build something customers want and are willing to pay for, and they make it their mission to find everyone who would want it. It's amazing to me how often startups a) lie to themselves about the fact that they don't have the first b) get the first but neglect the second until they're completely out of money with an "if we build it they will come" mentality.
Ty Danco
Ty Danco@tydanco · Angel investor
What are your plans for investing in AngelList syndicates or otherwise. Given the success of investor/writer/journalists like Mike Moritz, even to Jason Calacanis and Semil Shah, you'd be the all-time natural
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@tydanco I really don't have any plans for that right now. I've made a few investments in the past year but these have all been in friends' companies that are pre-product. With 100% of my net worth tied up in a couple startups, I'm not really looking for additional exposure to the asset class. :P
Jourdan Bul-lalayao
Jourdan Bul-lalayao@jourdanb21 · Co-Founder & CTO, Jobox
@daniellemorrill Hey Danielle! Thanks for chatting with us here on Product Hunt :)! My question is intentionally vague as I'd love for you to answer based on your interpretation of the question! If you had only one tip to share with entrepreneurs on how to build a successful startup, what is your absolute #1 tip?
Danielle Morrill
Danielle Morrill@deleted-20669 · CEO & Cofounder of Mattermark
@jourdanb21 Ignore the noise, focus.
n4Cr
n4Cr@n4cr
Hi Danielle, Thanks for doing the live chat on PH. I remember you had several request for startups. I was wondering if they were built and you got proper usable products or not. Thanks
Kevin Shin
Kevin Shin@kevnshin · Stanford-MechE MS & TA, LinkedIn-Intern
Hi Danielle! Thanks for taking time out to do this AMA. I'm curious to know how you manage balancing work life and home life especially with both you and your husband as co-founders and executives of Mattermark.
Cori Allen
Cori Allen@plainpioneer · Product Manager at Brightwell
@daniellemorrill Hi Danielle! Thank you for being here! I'm also in a young enterprise software startup, and the faster we grow the hungrier we are for sales talent. I'm very interested to get your take on how you're identifying, finding, sourcing, hiring, growing--however it's best framed--a great enterprise sales team at Mattermark. What do you look for, and what do you do once they're on the team? Thanks again for your insight and candor here, on Twitter, and in Mattermark Daily! Cori
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
@daniellemorrill thanks so much for joining us today and a proud user of @Mattermark here @twentyminutevc I would love to hear what are your targets for MM for the year ahead. Where would you like to be this time next year?
David Spinks
David Spinks@davidspinks · CEO, CMX Media
Go Danielle! My question is around culture. What values and standards do you have in place for your team at Mattermark? And how do you actively build that culture into your company?
Josh Carter
Josh Carter@theindiehost · COO @ Patriot Boot Camp
@daniellemorrill You were an early employee of Twilio. What did you learn from that experience and how did you use what you learned to grow Mattermark?
Venkat Mocherla
Venkat Mocherla@vmocherla · analyticsMD
How do you balance/recharge so you bring 150% of your energy to the mission at Mattermark and also your personal life?
Matt G.
Matt G.@iwaffles · Building PickleCRM.com
What are some big turn offs and big turn ons when someone has applied to Mattermark (or any company you've hired on behalf of)?
Avery
Avery@averyalchek · Business Operations, Mashable
@daniellemorrill How do you adapt to a potentially contracting market?
Kyle Eschenroeder
Kyle Eschenroeder@kyle_eschenroeder
I've heard you talk about products for individual investors in some podcasts. How do you see the public's relationship to private markets shifting? What is the most important product Mattermark can provide an individual investor?
andrew
andrew@andrew_breck
@daniellemorrill Hey Danielle! The first thing I heard read about you was a request for a product: spreadsheet->REST API. Was curious if any product like that came along that met your needs?
Nathaniel Koloc
Nathaniel Koloc@nathanielkoloc
Hey Danielle - what's the most creative thing you've seen a company do to initially attract engineer candidates?
Eliot Peper
Eliot Peper@eliotpeper · author
@daniellemorrill The Mattermark blog and newsletter have really helped to differentiate the company in a way that is highly complementary to product. How do you see the stories and media your team creates contributing to the core business? Why have you devoted so much effort and energy to developing a strong voice for the company? Are all companies media companies now, even if they don't know it yet?
Charles Kunene
Charles Kunene@charles_kunene · Co-founder & Product Designer @Obaa
@daniellemorrill What attracts you to the founders & companies that you invest in?
Shingayi Elle Manske
Shingayi Elle Manske@shingayi_manske · Designer
@daniellemorrill Hey Danielle- do you have any plans of tracking African startups?
Kevin Morrill
Kevin Morrill@mistermorrill · Mattermark
@shingayi_manske we track over 11,000 companies in Africa. If you know of more we should be tracking, let me know, and I will add them.
Shingayi Elle Manske
Shingayi Elle Manske@shingayi_manske · Designer
@mistermorrill @shingayi_manske thanks, ​Kevin. That's a lot of companies, and yes I'll be happy to.
Kelly Taylor
Kelly Taylor@ktinboulder · Product at U.S. Digital Service
@daniellemorrill Hey Danielle! Would love to hear more about the Machine Learning tools your team prefers. Keep up the great work ;)
Samiur Rahman
Samiur Rahman@samiur1204 · Machine Learning Engineer
@ktinboulder Hey Kelly! I can definitely field that question. We have a Machine Learning team of 3 people, and we consider Machine Learning a core competency. Most of our Machine Learning work focuses around text and NLP, and we do a lot of our feature generation, extraction and model building in house. We use well-established open source systems in the Python ML/Scientific community such as SciKit Learn, Gensim, Numpy and Theano.
Jack Dweck
Jack Dweck@jackdweck · Product Manager at Unroll.Me
Hi Danielle! Why do you think it's important to build in public? Specifically, what was the reasoning behind sharing detailed financial information about Mattermark?
PK Fields
PK Fields@eldersense · Founder, ElderSense
@daniellemorrill Who is your target demographic that you write for?
jack rometty
jack rometty@rometty_ · student
Hi Danielle! I'm a big fan of Mattermark! I use the app every time I find a new/interesting company :D Your tweetstorms are epic. How do you figure out if someone is worth working with? (Not necessarily Mattermark)
Kera Zacuto
Kera Zacuto@gracefulkera · Hustle Con
@daniellemorrill Hey Danielle! I hear you're coming to Hustle Con this year as one of the speakers. Any idea what you're gonna be talking about?
Trevor Halvorson
Trevor Halvorson@trevhalvorson · Dev, Student
@daniellemorrill Hi Danielle! Thanks for being here! I’ve been following Mattermark for a while now and was excited to see you open your second office here in Seattle! I have a couple questions related to that: Seattle is becoming a popular choice for engineering outposts (FB, Disney, SpaceX: http://www.geekwire.com/2015/lis...). Do you see this continuing as Seattle salaries and rent costs start catching up with SF? Seattle-based Pitchbook (http://pitchbook.com/) offers a similar product. What would you say are the key differences between the two companies/products? Thanks! Trevor (P.S. as an Android user I'm supposed to ask when Mattermark on Android will be released. Would also love to be a part of building it. Hiring dev interns?)
beltran
beltran@lyricalpolymath · co-founder eyevel.com + berrocal.net
Hi Danielle, thanks for taking the time We've heard you rant about convertible notes... what do you think about YC's SAFE? What would you suggest anyone trying to raise a seed round now? (any general suggestion not just financing structure)
Akshay Bharwani
Akshay Bharwani@akshaybharwani · Just a Student, for now.
@daniellemorrill Hey, Danielle! Thanks for talking to us. What do you think is the most important thing while building a startup other than solving a problem with the same?
Mohsen Khalkhali
Mohsen Khalkhali@mossibat · Venture investor @ Iratel Ventures
@daniellemorrill great to have you here. Huge fan of Mattermark. How would you compare tools such as Mattermark for deal sourcing vs. referrals? Do you plan to collect data in other languages?
Phil Nguyen
Phil Nguyen@p_ngu · The Daily Water Cooler + Vettery
@daniellemorrill - First off, you're a boss. And second, what is your growth plan for Cattermark (https://twitter.com/cattermark) and why do you think there's so much IPO hype for it? 😸
Matt G.
Matt G.@iwaffles · Building PickleCRM.com
Do you think you need to be in SF full time in order for Mattermark to be successful or would visiting frequently work well for you?
Avery
Avery@averyalchek · Business Operations, Mashable
@daniellemorrill What startups do you see being the biggest gainers by the end of 2016? Who would you write a check to if there were investment opportunity right now?
Victoria Bujny
Victoria Bujny@toria_talk · Account Manager, Google
@daniellemorrill thanks so much for doing a PH live :). In 2016, what specific industries do you think are likely to produce the most unicorns?
Charles Kunene
Charles Kunene@charles_kunene · Co-founder & Product Designer @Obaa
@daniellemorrill What sold your early investors on you and your idea?
Charles Kunene
Charles Kunene@charles_kunene · Co-founder & Product Designer @Obaa
@daniellemorrill What would you like to leave behind as a parting gift, in this lifetime?
Charles Kunene
Charles Kunene@charles_kunene · Co-founder & Product Designer @Obaa
@daniellemorrill What's not happening in Silicon Valley right now that you wish would?
Chris Ciaccia
Chris Ciaccia@chris_ciaccia · Tech Editor, TheStreet
Hi Danielle- Thanks for doing the AMA? How does Mattermark differ from BoardEx? Chris
Adam Marx
Adam Marx@adammarx13 · Freelance writer/editor and music addict
@daniellemorrill Hey Danielle, thanks for taking the time to answer some questions! What are some areas outside data analysis that excite you the most right now?
Vijay Anandh Ingarsal
Vijay Anandh Ingarsal@vijayingarsal · Software Consultant, Line Focus Tech
@daniellemorrill What are your future plans?
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
@daniellemorrill what's been the most challenging moment of your career to date - and how did you overcome it? Bonus Q, what's been the funniest moment of your career to date? 😝
Peter J. Davison
Peter J. Davison@ourmaninto · Ideas
Good afternoon from the great white north eh! I've often recommended your services to a couple of brokers I know looking to keep up on the "up and coming". Could you give a value prop to share out for that audience. (We said hi on twitter via @lizasperling )
Bips
Bips@oranlopes
Did Mark Zuckerberg did the right thing when founding Facebook?
Sar Haribhakti
Sar Haribhakti@sarthakgh · Learning
Hi Danielle. Big fan. Follow not only Mattermake but more importantly your tweets. 👌 You are awesome. Do you forsee any potential partnerships with CB Insights, Betalist or any other data research firms in the near future?
Phil Wolff
Phil Wolff@evanwolf · product person
Aside from being in a financial corner, under what conditions would you seriously consider shutting down Mattermark?