Brit Morin

Brit Morin

Founder & CEO of Brit + Co, author of Homemakers

THIS CHAT HAPPENED ON August 19, 2015

Discussion

Hi everyone, Brit here! I'm the founder & CEO of Brit + Co, an online media and e-commerce company that provides tools to teach, inspire and enable creativity among women and girls. From traditional crafts to high-tech manufacturing, Brit + Co connects millions of users with makers, designers, chefs, and inventors, together in one place. My best-selling book, Homemakers, was published in March of this year, and is available for purchase now. Ask me anything!
Jimmy Mackin
Jimmy Mackin@jimmymackin · Partner at Curaytor
@brit It's a bit of a big question but I'd love to learn more about how Brit.co content strategy has evolved over the last 24 months?
@jimmymackin Great question. We are a very data-driven culture, but also have a solid mission of inspiring and enabling people to be creative. So our content must wrap up to that mission at all times, even though we have scaled the quantity of content we put out. At this point, we're very much mobile-driven (70%) and have a ton of social traffic, so we also think about programming content in ways that are useful for the on-the-go and social user.
Melissa's Tripping
Melissa's Tripping@girltripping · Creator of GirlTripping.com
@jimmymackin I second this. Specifically... brit.co is one of my favorite sites and part of my inspiration, in a similar yet different niche. Has your website always covered such a broad array of topics or did you start smaller
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
Hey Brit - Thank you for coming to Product Hunt LIVE! What's something you've changed your mind about recently? Also, for anyone who missed it, Brit did an awesome podcast with us recently: https://soundcloud.com/product-h...
@eriktorenberg Something I changed my mind about? That happens every 10 seconds! :P Hmmm on the silly side, I just decided I'm way more into chocolate fro-yo than vanilla. And on the serious side, I recently changed my mind about our employee meal perks at Brit + Co.
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
@brit tell us more! employee meal perks is something most people don't think about - what decision did you make + how did you think about it? (i'm curious about the day to day decisions CEO make that most people never see...) also, agreed on chocolate.
Emily Veach
Emily Veach@editemily · writer @Feedly
@eriktorenberg @brit and does it now include cold brew? :D
@eriktorenberg We're starting to use EatClub.com --- super pumped about the customization options it offers employees in addition to a reasonable cost structure.
@editemily Coffee, no. But beer, yes! Well, at least we include a class for that on brit.co/learn ;)
Harry Stebbings
Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
You have built this amazing ecommerce business but how did you get your first customers that were not friends and family? Do you have any tips for scaling a business? So appreciate your time!
@harrystebbings Hi Harry! First, thanks for the compliment. Commerce is a beast, but the long-term rewards can definitely pay off. Just as in the media business where "content is king" in the commerce business "product is king" -- you have to find the product/market fit in the same way. What are things that CAN'T be found on Amazon and have unique stories behind them or unique functionalities? Focus on that first, and people will naturally share with others to promote organic growth of traffic to your site.
AJ
AJ@alanaut24 · Engitrepresigner
@harrystebbings this a great question - would love to see it answered.
Mike Coutermarsh
Mike Coutermarsh@mscccc · Code @ GitHub
@brit 😃how do you start your day? any special routines?
Jacqueline von Tesmar
Jacqueline von Tesmar@jacqvon · Community at Product Hunt ⚡️
Hey Brit! Great to have you here. What's the biggest weakness of yours that you've turned into a strength?
Priyanka Sharma
Priyanka Sharma@pritianka · Co-founder, WakaTime
Hi Brit - how did you get your initial team together for Brit + Co?
@pritianka The first two employees (an engineer and an editor) came from my personal network. The next 2-3 were actually sourced from AngelList. I'm a HUGE fan of that platform for finding great employees. We've since hired many more.
Priyanka Sharma
Priyanka Sharma@pritianka · Co-founder, WakaTime
@brit Thanks for this. Would love to know what qualities you looked for/prioritized in the first two people. A skill set match is the first obvious, but beyond that. Appreciate your time here!
tmgstudio
tmgstudio@tmgstudio · Sr. Dir. of Operations, Plan Left Inc,
@brit I would be interested to know what you see as sought after wood products in DIY furniture and home decor market over the next 6-12 months? Have you noticed trends in the design patterns, shapes, or other design styles that are resonating with the buying market for handmade goods.
Alan Braverman
Alan Braverman@alanb42 · CEO & co-founder of Textline
@brit I heard you talking about exercising creativity on the Product Hunt podcast. How do you do that, specifically?
@alanb42 How do you NOT? Sort of joking, but really, there is literally a muscle in your brain that responds to doing creative projects or work. The more you do, the more you strengthen it. The benefits have claimed to be as therapeutic as meditation or exercise. I, for one, would much rather paint for an hour than run for an hour :P
Radner Reyes
Radner Reyes@radnerreyes · Business Development Executive
@brit I'm in the middle of developing a website but find I run out of ideas or creativity. Do you recommend methods of improving a creative mindset or ways to find inspiration?
Corley
Corley@corleyh · COO @ Product Hunt
@brit what is the hardest thing about running Brit + Co? And where/how do you find the inspiration to push through the tough stuff?
@corleyh There's a new hard thing every day. But I suppose the *hardest* is knowing that the vision in my head for the business can't be achieved for several years. It's an iterative process that takes a step at a time. Andy Dunn, founder of Bonobos, claims that most great brands take 10 years to build, which I think is true. You have to put in the time and learn every step of the way to truly build a community that lasts.
Priyanka Sharma
Priyanka Sharma@pritianka · Co-founder, WakaTime
@brit Apologies if this was answered elsewhere but, what is your vision for the Brit + Co brand 10 years from now? Also, do you find yourself tweaking how you visualize your company's future as you progress or have you put a stake in the ground?
Russ Frushtick
Russ Frushtick@russfrushtick
@brit Any hidden talents we should know about?
@russfrushtick Where do I start!? 1. I have bionic legs. (ACL surgery in each knee) 2. I can touch my tongue to my nose. 3. I can wiggle my ears. 4. I do a seriously on-point Britney Spears impersonation. Get me in a karaoke bar and I'm gold.
DAVE MORIN
DAVE MORIN@davemorin · Entreprenuer
@russfrushtick It's true. Her Britney Spears impersonation is scary good.
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
Welcome, @brit! I was just browsing Brit + Co and found some rad wall art (I might have to buy this one). What's the favorite thing on your wall right now?
Ryan McCready
Ryan McCready@ryanmccready1
@rrhoover did you notice that their branding & colors are extremely consistent? That is one thing that I think they do better than most, always know when something came from them.
@rrhoover Product request: photo uploads so I can SHOW you what's on my office wall right now! (Spoiler alert: it involves a lot of hand-lettering and creative quotes.)
@ryanmccready1 You are my new favorite commenter of the day ;) Thanks.
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
@brit you can actually paste a direct link to a png or jpg in the comments and it will appear. We need to add a WYSWYG feature for this! 😀
Mackenzie Wilson
Mackenzie Wilson@mackenziewilson · Lifestyle TV Reporter, Zolo Media
@brit Productivity-wise what's the #1 APP you can't live without? How does it help you keep your professional/personal life in check?
Hi Brit, it’s great to have the opportunity to chat! I’m really interested in startup culture. How big is your team now? And what has been your toughest challenge in building an organization that functions well for Brit+Co (apart from hiring great people)?
@willooz What up, Willem! Thanks for hanging out here. Our team is 60ish-70ish depending on if you count interns and contractors etc. The biggest challenge is for sure communication. As we scale the team and start having sub-teams, some things can get taken out of context or might not make it all the way through the org at all. I've been loving Slack to keep our team centralized and to ensure communication is rapid and easy to participate in.
Catherine Goetze
Catherine Goetze@catherinegoetze
@brit Brit!! As a rising female sophomore at Stanford, I look up to you a TON. Just knowing you might get to see this message is so cool. How long did it take for you to realize Brit + Co was going to be a huge success?
@catherinegoetze Hi Catherine! Can I start by saying I'm pseudo intimidated by the fact that you go to Stanford? That was my dream school growing up! But to your question -- I wanted to build a successful business, yes, but more importantly, I cared about changing the way that people perceived their creative confidence. And on that point, I still think there's a lot of work to be done... but we'll get there!
Catherine Goetze
Catherine Goetze@catherinegoetze
@brit Wait so freaking out right now.. per what I just tweeted lol (https://twitter.com/CatherineGoe...) But actually, I love that term: "Creative confidence." I keep thinking the world would be a better place if people felt more comfortable creating content and putting it out there for the world to see, but it can be daunting. I have a blog and every time I post a new video, I literally can't look at my computer for the next hour, I'm so scared of whether people will like it. It's silly I know... I'm curious to get your thoughts on what influencers and entreprenuers do to change that? To change the way people perceive their creative confidence? xoxo
Mike Coutermarsh
Mike Coutermarsh@mscccc · Code @ GitHub
@brit Also, any advice for people writing their first book? What was the day-to-day experience of writing like for you? How'd you stay organized, motivated? 😃
Sung Cho
Sung Cho@sungmoon
@brit You've built an awesome brand and great product. It is such an inspiration. You began with an online shop, and now built online class platform. Where do you see more growth?
@sungmoon Thanks Sungmoon. (Cool name, too.) You're right -- we have 2 businesses at this point (or even 3 if you break apart online classes + commerce). The commerce/classes business is still in its infancy and we're looking forward to scaling it substantially in the next year and onward. The media business is seeing a lot of amazing growth and we want to continue to scale that business as well, but are specifically also focusing on how to create even better, high-quality content that is truly engaging. I think the digital media world has focused a lot of user reach, but not enough on engagement. That's a big concern of mine if we want to build a brand with a true community.
Lukas Fittl
Lukas Fittl@lukasfittl · Product Hunt
@brit Thanks for taking the time to answer questions here! :) What are some of the biggest challenges you've tackled in the last few months at Brit + Co?
Sam Evans
Sam Evans@samueljevans
@brit Hi Brit! How do you curate the sponsored content that is embedded on Brit + Co? Any tips on how to roll out advertorial material whilst protecting editorial integrity? How involved are brands in the creation of content such as this: http://www.brit.co/fruity-garnis...
@samueljevans First and foremost, the brand has to be a fit with your brand/mission and your audience. We've turned down advertising relationships that weren't right for us. It's so hard (especially as a startup that needs revenue to survive) but necessary to keep the authenticity of your voice and community. Second, we generally ALWAYS ask the brand if we can have the final say on the project or idea for how to incorporate them into our voice and content in a way that makes sense for our audience. Generally 99% of them oblige... because naturally we know our audience better than them and understand the type of utility they're expecting from any brand integration.
Sam Evans
Sam Evans@samueljevans
@brit Thank you for the insight!
Teresa Hammerl
Teresa Hammerl@colazionearoma · Socialmediapreneur
@brit What are the challenges of running a business like Brit + Co in San Francisco?
@colazionearoma Easy answer: great tech and design talent, but not as great of media talent like you'd find in LA/NY. We've had to hire some people and pay re-location fees to get them to move here from those places, but it's totally worth it. They are soooo talented.
Teresa Hammerl
Teresa Hammerl@colazionearoma · Socialmediapreneur
@brit Thanks!
Jeff Needles
Jeff Needles@jsneedles · Data @ Houseparty & Maker of Things
@brit Hey Brit! Would love your thoughts on live streaming. Since you're so great at connecting people, do you think this could extend to a medium like Meerkat? 😻
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@jsneedles I love me some Meerkat! I'd really love multi-camera streams so that I can stream a conversation of myself and someone else in a totally different location. MAKE IT HAPPEN.
Jeff Needles
Jeff Needles@jsneedles · Data @ Houseparty & Maker of Things
@brit LOL, I'll see what I can do 😉 Have you checked out cameo!? http://www.producthunt.com/tech/...
Kunal Bhatia
Kunal Bhatia@kunalslab · Co-founder & Design Lead @SlidesUp
@brit as a guy cares about design, but doesn't have a lot of time to make improvements around the house, what would be a good way to get started?
Thomas Gayno
Thomas Gayno@thm_a · Cord Project, Co-founder & CEO
@brit hey friend! :) what's your best relaxing tip?
Stephanie Urbanski
Stephanie Urbanski@sturbi · CEO indoo.rs, indoor navigation
@brit Hi Brit! Thanks for stopping by and taking the time. You started as an ecommerce business but also have a shop/offline space in San Francisco. How important is it to connect online and offline and have an offline presence? Will there be more offline presences or is it more of a testing ground?
Andrew Mager ♫
Andrew Mager ♫@mager · Moving people with code at Postmates.
Can I teach maker workshops at the Makeshop? Like this one! https://www.brit.co/shop/catalog.... Keep up the good work, very proud of you and excited for you!
@mager YES! Email me???
Brent Summers
Brent Summers@brentsum · Founder, Code-Free Startup
Who is the first person you think of when you hear the word successful?
@brentsum Oooh great question, Brent. Sheryl Sandberg.
Kasperi Apell
Kasperi Apell@kasperiapell
@brit Hey Brit! Channeling Peter Thiel: What important truth do very few people agree with you on?
@kasperiapell I truly believe we will be printing our own clothes in our homes in 10 years. 3D clothing printers FTW.
Liat Mordechay
Liat Mordechay@liatmord · Co Founder CMO at 24me
Hi @brit, nice to meet you here, I am Liat, the co founder & CMO at 24me. Been following your success and how you're growing the company. Based on your experience, can you please tell what does it take to build a product/service for millennials, and do you think the marketing approach for this segment will change over the course of the next 3 years?
@liatmord Hey Liat! Being a millennial myself has made it easier to help build a community of them on Brit + Co. We care a lot about creativity and self-expression, we care a lot about brands that are authentic and honest when they're talking to us, we care a lot about giving back, and we care a lot about staying connected to one another. I'd focus on those things to start.
Liat Mordechay
Liat Mordechay@liatmord · Co Founder CMO at 24me
@brit Thank you!
Maxime MANSEAU
Maxime MANSEAU@maximemanseau
Hi @brit, Thanks for being with us today. What is your biggest mistake in Brit's adventure ? A big bear hug
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
HUGE thanks to @brit for giving us this amazing AMA. Lots of insights that we'll continue to share and learn from. Please thank her by checking out Brit's company at Brit.co and her book, Homemakers, here: http://www.amazon.com/Homemakers...
Alan Cassinelli
Alan Cassinelli@alancassinelli · Director of Marketing at Need/Want
@eriktorenberg @brit great AMA. It would be nice to receive some sort of notification when the main person replies to your comment. I had left the site and didn't come back for an hour and then realized my question was answered.
TOUJOULA
TOUJOULA@toujoula · Technician communication
@brit first I just want to congratulate you for this awesome platform Brit+Co , I am from Haiti and we are believing by Crafts and is there a way to register on Brit+Co and create your own shop online ?
@toujoula Hi there! We currently approve all makers in our shop so as to keep the quality very high for our customers. We'd love to see your stuff! Just shoot a note to hello@brit.co with more info and we'll check it all out.
Najeeb Khan
Najeeb Khan@itsnajeeb · Founder, BigCreate
What's the most surprising thing you've learned while running Brit + Co?
@itsnajeeb How to keep your personal emotions separate from your business. It's especially difficult when your name is part of your brand ;)
Priyanka Sharma
Priyanka Sharma@pritianka · Co-founder, WakaTime
@brit How do you do it? @WakaTime is a community of quantified developers (people get stats on their coding in real time through us) and our open source community is a big part of our future success. I find the whole experience very personal because of the nature of the mission. Would love to know how you compartmentalize to succeed.
Nate
Nate@gameon_nate
@brit Hey Brit! What's the best and worst thing about being Dave's wife? ;)
Any other questions out there?
Catherine Goetze
Catherine Goetze@catherinegoetze
@brit What would you tell a young person who's feeling a ton of pressure to be the next entreprenurial sensation? AKA me :/
@catherinegoetze Don't focus on being an entrepreneurial sensation. Focus on solving a problem that aligns with a big market.
Melissa's Tripping
Melissa's Tripping@girltripping · Creator of GirlTripping.com
@brit What are some tips to succeeding with such a broad niche?
@girltripping Interesting question. Can you elaborate on what you mean by "broad niche"?
Irina Jordan
Irina Jordan@irinajordan · Director of Inbound Marketing
@brit I work with artisans who make handmade cremation urns and represent them on artisurn.com. How can I scale up my business where there are limits to how many pieces can be made by an artisan? Esp. the ones whose cremation urns are in high demand. Thanks!
@irinajordan Wow, really interesting business Irina! I'd have to better understand how the artisans are making the urns. Are they hand painted, molded, etc?
Irina Jordan
Irina Jordan@irinajordan · Director of Inbound Marketing
@brit I love being in this niche! Cremation urns can be made from wood, bronze, copper, glass, clay, paper. Artisans make these urns by hand, from scratch - no molds. Some of them hand painted, some fired in unique ways, some have engravings on them. All urns are pieces of art that become vessels for ashes. I get excited every time I talk about it :).
Offir Gutelzon
Offir Gutelzon@offirg · Founder & CEO at Keepy
@brit Hi Brit, thanks for taking the time, my name is @offirg and I'm CEO of @Keepyme. What did you find most challenging in marketing to parents?
@offirg Hi Offir! Nice to meet you and cool to see a fellow entrepreneur here. Marketing to parents... I can answer this both as a business owner and a new parent myself who is often marketed to... first, you can't sound gimmicky. You need to be relatable and authentic in your claims. Second, I highly believe it's valuable to create other types of content that parents might want to interact with to keep them in touch with your brand. Even if that's a very engaging newsletter that you send once a week; if it's content they NEED, they will pay attention. And then hopefully use your product/service as well.
Offir Gutelzon
Offir Gutelzon@offirg · Founder & CEO at Keepy
@brit Thanks for the feedback, did you found the content exchange with other brands works as well? or does it have to be original content
Ben Tossell
Ben Tossell@bentossell · Makerpad.co
@brit Q. What's your exercise routine?
@bentossell Run/Cycle/Yoga. I'm a huge fan of trail running, in particular. I love the diverse ground. My favorite run is in Marin on the Dipsea trail from Mill Valley to Stinson Beach. You can end up crazy hot and sweaty and then jump right into the Pacific!
neeharika sinha
neeharika sinha@neeeharika · Google, Threadchannel
@brit What is your marketing advice for an upcoming e commerce startup?
@neeeharika Notice the trend of "distributed e-commerce" -- soon, it may be more lucrative for you to sell your products on social platforms like Facebook and Pinterest than for you to sell them on your own site. Trust me... it's coming.
Sam Juraschka
Sam Juraschka@sammyjwalk · samj
Brit! Congrats on your monster round this year! It has been really exciting to see the website grow since 2012. Ecommerce and Elearning seem to have a large emphasis on your site right now - do you ever see this becoming the main focus of the B+C, or will it always be a publishing/media property first?
@samyj13 thanks Sam! You're right, we've taken a big focus on e-commerce/e-learning this year. We're especially excited about how to tie the two businesses (media + commerce) together so that it's ONE holistic focus that works hand-in-hand. In general, we see people come to Brit + Co to get inspired through the content, then they will come back to shop and learn. So the content will always be important for finding our audience and keeping them engaged on a daily basis.
roberto andrés
roberto andrés@rrandres · product director, bim.bon
@brit So you mean the most part of people don't buy in their first visit? Could you tell us something about shopping and engagement?
Ayrton De Craene
Ayrton De Craene@ayrton · Code @ Clearbit
@brit What is your advice for people looking to build brands?
@ayrtonbe Hi Ayrton, that's a big question and I'd need more info to answer in detail but in general the key thing I've realized over the past few years is that: 1) people can see through BS... stay authentic. 2) have a mission or solve a problem that no one else is solving. 3) figure out a way to give back... regardless of whether that means financially giving back, giving back with your time, etc. Oh and I DO think that design and "branding" matter -- people, especially women, are very attracted to beautiful brands and interfaces.
AJ
AJ@alanaut24 · Engitrepresigner
Hi Brit! Your team is huge! Do you ever worry that your company culture will suffer as a result of having such a large team?
@alanaut24 I guess it depends on your qualification of "huge" :) To someone like Google or Intel, we're teeny tiny. However the biggest precaution I've been given by multiple startup CEOs is that the hardest period of a company's growth is from 50-150 employees. Cliques can start forming, there's gossip, HR people come in and make processes (that NEED to exist, but still are processes), etc. It's like startup puberty ;)
@brit Haha awesome! Beware of the dark side indeed!
Anarghya Vardhana
Anarghya Vardhana@anarghya503 · Senior Associate, Maveron
Thanks for being here Brit! You've gone after a challenging industry and grown your business impressively, two questions: 1. How do you deal with nay-sayers, inevitably they are always around! 2. What are some exciting technologies you are interested in leveraging for Brit&Co to increase efficiencies or customization for your users? Thanks!
@anarghya503 Hey girl! Good questions. 1 - You become a waffle, not spaghetti. (E.g. compartmentalize your emotions, don't let your personal emotions intertwine with your business.) The best part, by the way, is proving the nay-sayers wrong. It's like when you're the dorky kid in middle school and then grow up to be Taylor Swift. (True story for her btw. I may or may not be a closet Taylor fan.)
@anarghya503 2 - On the tech side, we've found a lot of great analytics platforms that centralize our metrics across the media + commerce business so we can make better decisions about our funnel. We've also really loved using Pivotal Tracker and are looking into some new backend technologies that can increase site speeds, etc.
Anarghya Vardhana
Anarghya Vardhana@anarghya503 · Senior Associate, Maveron
@brit ah, another fellow Pivotal Tracker lover, YES! Love that you are data driven, such a strong differentiator as you go after more traditional brands. Go get em girl!!
carissa loehr
carissa loehr@cmloehr · Interior Architect/Designer
@brit Hey Brit - I use the app on the daily, was wondering how you keep your 'voice' so consistent when there are multiple authors writing multiple posts per day at Brit+Co? (Also, I love what you do! Keep the excellent work up!!)
@cmloehr Carissa, hello!! Thanks for loving B+C :) We are super picky about our writers. We get a ton of resumes and really only hire people whom we know have an "on-brand" voice. We also keep an editorial style guide so that they have a reference guide if there are ever questions or areas of uncertainty with a particular article.
Josh Wood
Josh Wood@jjw00d · Building tripmoose.com
@brit there seems to be a big push right now to get more and more women into tech, what have you learned from your experiences in this area? What do you think are the main reasons preventing more women getting involved, and do you think more could be done?
@jjw00d More female VCs <> More female entrepreneurs <> More girls in STEM --- all are needed to create the spectrum of "women in tech"
Brady
Brady@bradyoriginal · Founder @ Modimize Inc.
@brit - Thank you for this opportunity! My question is on behalf of my wife Biborka. - My wife is working on her first startup in the fitness area. She is a mother, an immigrant and a female (many minorities going for her in the startup world) What are one or two resources that she should tap into as a female founder that is also a mother and an immigrant?
@iambradyrichard She should attend Re:Make to network with other female entrepreneurs/creative pros: www.brit.co/remake (day one, the conference) but also she should find networks of female entrepreneurs to socialize with. But beyond that, I don't think she HAS to find those networks to be successful. You can be successful regardless of gender or nationality. All it takes is a powerful idea and the will to make it happen.
Brady
Brady@bradyoriginal · Founder @ Modimize Inc.
@brit - Thank you for the advice! She has an excellent idea and surely has the will!
Christina Kehoe
Christina Kehoe@christina_kehoe
@brit What were the resources you found most useful when building Brit + Co?
@christinaakehoe Hi Christina, thanks for the question... it's a good one. I read a LOT of books (I should make a Product Hunt collection). I talked to as many entrepreneurs as I knew to get advice. I read a lot of Medium posts. And I studied many different industries intently (media, commerce, etc) to make sure I had the correct hypothesis about where the digital age was taking them and what holes might be left open for Brit + Co to fill.
Christina Kehoe
Christina Kehoe@christina_kehoe
@brit Yes! Please make a Product Hunt List of books :) Who are your favorite people to follow up Medium?
Niv Dror
Niv Dror@nivo0o0 · VC at Shrug Capital
@brit can we take you up on that offer to make a Product Hunt collection? Would love to feature it :-)
Adrienne
Adrienne@moonshinedesign · UX Designer
@brit What do you forecast as the "next" trend in home decor?
@moonshinedesign I'm really hoping we can get over the mason jar thing soon. I don't know if this is an immediate "next" trend, but this morning I met with an entrepreneur who is building wireless charging furniture. As in... your kitchen counter can magically charge your phone, your laptop, etc.... no cords needed. I'm SO excited about the day of no cords and no outlets. (Especially as a new mom... less danger for a crawling baby!)
Kate
Kate@katesegrin · Head of Social @ GitHub
@brit your life I'm sure is quite busy, what kind of routines or outlets have you established for yourself as a way to "stay sane"?
@katesegrin Hi Kate! Yeah it's pretty nuts. But I've learned to work smarter and not harder, especially as a new mom. I make sure to spend serious time with my baby, Ansel, every day. I prioritize all the meetings I have at work and say "no" to meetings where others can just fill me in later or make decisions on my behalf. I'm out of the office by 5pm every day to have quality time with my family. And then I get back online after dinner to wrap up the day's work. I really try to get 6-7 hours of sleep per night and a good workout 3-4x/week. AND LOTS OF GREEN JUICE! :)
Andrew Mager ♫
Andrew Mager ♫@mager · Moving people with code at Postmates.
What music are you listening to these days?
@mager One thing people may not know about me is that I'm a serious country music fan. I'm loving the new Luke Bryan album. At the same time, I just went to a Taylor Swift vs Calvin Harris ride at SoulCycle yesterday which was pretty epic.
Daniel Morse
Daniel Morse@dfmorse23 · LearnZillion
Hi Brit! How do you think about personal brand?
@dfmorse23 Back in the day, every brand used to be a personal brand (think: Disney, Rockefeller, Walmart, etc). People named companies after themselves to establish trust and authenticity. I think more modern + tech companies should do the same in today's world.
Dwayne Samuels
Dwayne Samuels@dwaynesamuels · Co-founder, Samelogic
Hey @brit, how do you find having a spouse who's a fellow entrepreneur? Is it difficult to spend time together? Also, after Dave sold Path did you have more time together? Cheers ;)
Melissa Joy Kong
Melissa Joy Kong@melissajoykong · Content, Product Hunt
Hi @brit! One common response, whenever a conference speaker's list or "Top X Under/Of X" article comes out is, "There should be more women on the list." What are your thoughts on the topic of gender equality in the tech industry?
@melissajoykong I think the debate will be over once we can stop having the debate. Does that make sense?
Alan Cassinelli
Alan Cassinelli@alancassinelli · Director of Marketing at Need/Want
Hi Brit, what is one thing you wish you would've know when you first launched? Another Q: What has been your best marketing decision/campaign?
@alancassinelli Hey Alan! I wish we would have had at least a full year's worth of data when we launched (both the media business and e-commerce business). It's hard to predict trends and seasonality for both of those types of businesses without it. Our best marketing decision/campaign ... hmmm... have you seen our #IAMCREATIVE video? brit.co/iamcreative <-- it's now driven us to launch an entire foundation around the cause: brit.co/iamcreative-fund
Alan Cassinelli
Alan Cassinelli@alancassinelli · Director of Marketing at Need/Want
@brit Appreciate you answering my question. I really like that campaign. I myself have recently gotten into leather crafting and it is so much fun being creative and building small projects like wallets or key chains.
Box of Detroit
Box of Detroit@detroitboxed · Founder, Jack of All Trades
Hi Brit, I was wondering what kind of advice you would give to someone wanting to go from a Wantaprenur to being an Entrepreneur. There seems to be a lot of folks that are afraid to jump when it's their time and I want to be sure to not let that pass me by. Cheers!
@detroitboxed Totally understand. It was one of the scariest things I ever did. I think the most important thing is to make sure the business you want to start is something you are *personally* passionate about, not just a big business idea. You have to fight and grind every single day, and you'll be less likely to give up during the hard times if it's something you deeply care about. I tell people all the time that if Brit + Co died tomorrow, I'd still be doing many of the same things. This is a business I can see myself running for the rest of my life.
Elyse Bogacz
Elyse Bogacz@elysebogacz · Designer, Driftt
Hiii! I love love love Brit + Co. and all it's curated content goodness! What was the biggest challenge/roadblock you has to overcome to get to where you are today? Any advice for the rest of women that look up to you?
@elysebogacz Hi Elyse!! THANK YOU for the nice compliment! There's literally a challenge every single day... maybe the best answer is to get used to overcoming roadblocks? I've found that you have to become very solutions-based. My employees are probably sick of me telling them that if they come to me with a problem, they must come with at least one solution as well. It's the only way to move quickly and keep the quick pace of startup life going. Also don't let your emotions get caught up in it all -- stay focused on what will move the needle or solve the problem.
Have to run to more meetings! SO FUN TO CHAT. More soon. Thanks for joining everyone. - Brit
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
@brit thanks for joining us! 🙌💃💬