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Brian Fanzo

Digital Storyteller and Co- Owner of Summit Live

THIS CHAT HAPPENED ON July 20, 2016

Discussion

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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
My name is Brian Fanzo, I'm a change evangelist and proud pager wearing millennial. I've had a career full of change that includes 9 years working for the Department of defense in cyber security 3 years in the data center and cloud computing space and now I'm a keynote speaker and cofounder of Summit Live the world largest live streaming creator conference. My motivation and mission is simple: I focus on connecting great people with great people to do great things!
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Sydney Liu@sydney_liu_sl · Co-Founder of Commaful.com
What companies have had the best digital communities (Product Hunt included) and why do you think their community is so great?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@sydney_liu_sl I think the communities that spend time engaging with the digital audiences across multiple channels are the best. Brands like @Applebees do an amazing job of engaging on all channels and being part of the community. You then have traditional media brands like Redbull, Huffington Post and others that do it great as well.
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Uhma@deleted-594972 · Brr
Hello Brian, If you were to convince people, who believe in conspiracy, that Pokémon Go is not a CIA AR APP, which analogies, facts, arguments etc you would use in your pitch? Thank you.
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@victorpolyushko I believe the future of business is community and that all people are looking to be included. Participatory content like this chat, live streaming and Pokemon Go are great examples of what the new customer is craving.
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Emily Hodgins@ems_hodge · Operations @ Product Hunt
Hi Brian thanks for joining us today. What advice would you give to a recent grad just at the start of their career looking to break into tech?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@ems_hodge I like to tell people to find those that have a similar passion and purpose and start following and studying what they do to be successful. At the same time its massively important in todays day to invest in your personal brand by telling your story and being consistant across all social channels.
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@ems_hodge I also feel there is a massive amount of value in attending events like Disrupt, SXSW, CES, AWS ReInvent with a strategic networking and learning approach as so many connection you make early on will be of massive value as your career grows. Most of the clients and speaking opportunities in tech I have today are from people I built relationships with 4-7 years ago while working at a help desk and then as a training manager.
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Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
On keynote speeches: 1) What are some of the most common mistakes keynote speakers make? 2) What do the best keynote speakers have in common? 3) How do you structure your speeches? 4) What were some of your best and worst experiences delivering keynote speeches?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@tomstocklein 1. I believe speakers that give the exact same presentation to every audience will soon realize the audiences are no longer ok with that. Every audience is different therefore every presentation should be unique. 2. I believe the best keynote speeches have a story that the speaker is passionate about that also relates to the mindset, industry or pain points of the audience in attendence. 3. I build all of my speeches with 8 key aspects... 5 facts that I want the audience to take away 2 Funny moments or things I think might be funny and 1 sentimental or family aspect that will help people remember me which is usually a story or picture of my daughters. 4. Best advice: Dress & act the way you feel most comfortable as comfort on stage can be felt from the front row to the back row. Worst Advice: Don't talk with your hands... (Mainly because the way I talk and the style I talk is why I get hired now so being unique with my hands has helped me now that I embrace it)
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Andrew Bass@andrewdbass · Startup junkie and improving hacker
what was the biggest difficulty in getting Summit Live off of the ground and how did you overcome it?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@andrewdbass Really its the idea of a community event put on by community and creators that excites attendee's but being able to present the value to those brands and companies that we want to sponsor is difficult. For us the brands that took the chance on us for our first event are those we have partnerships with now. We really tried hard to use the first two events as proof of concepts which mean not expecting a profit or massive gain with those.
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Andrew Bass@andrewdbass · Startup junkie and improving hacker
@isocialfanz Thanks!
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Niv Dror@nivo0o0 · VC at Shrug Capital
Which social platform (or any tool actually) would you say is most effective for getting traffic back to your site? 🤔
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@nivo0o0 Traffic back to my site without question it goes Twitter #1 then Facebook #2 and Flipboard #3... Twitter because I've focused on being engaged, sharing content that I find valuable and building a community rather than a following has really given me amazing return as over 40% of my traffic comes directly from twitter!
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Ai Zhang@aiaddysonzhang
@isocialfanz you are so good at engaging people and building your community. i have learned so much from following you, Brian. @nivo0o0
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@aiaddysonzhang @nivo0o0 Thanks Ai that means the world... I'm very lucky to have such an amazing community that supports and engages with me and I really do enjoy engaging and learning from all of them as well.
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Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hey Brian! What are four things that make a great conference/event with speakers?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@theo_dimarhos 1. I believe in myself always and know that I will never fail rather I might trip and stumble but because I won't fail or give up failure isn't even an option. 2. I focus on providing the best value to the most amount of people but know that I can't please everyone. 3. I focus on non verbal cues in the audience and pickout 3 to 4 people at each event that i use in real-time to measure if they are interested or lost or falling asleep. 4. I freaking LOVE SPEAKING... there is no place I'm more comfortable than on stage so for me because I love it I feel I could do 10 hours on stage and not be tired or want to stop!
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Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Brian, how do you approach important/busy people to participate in Summit Live? What obstacles do you usually face and how do you deal with them?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@theo_dimarhos As a paid speaker myself, when putting on a community event that focuses on the creators as well as an industry that is always changing we don't have the money to pay speakers so we must then be creative with understanding what other things they value or working with sponsors who want certain speakers and giving them the opportunity to cover the costs to bring in those bigger name speakers.
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Brian Brady@brian_brady
Brian I am a big believer that visual communication is a growing trend and that we are moving in the direction of greater richer means of connecting with people. I was wondering if you have any thoughts on this and any ideas on ways to collaborate around this concept.
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@bbrady YES YES YES... I believe video is the great equalizer but only the beginning.. As we've grown over the last 10 years in this digital age we've been focusing on technology and social media tools for the value they provide and the things they accomplish. Moving forward we will discover that people no longer care about WHAT a tool does rather how did it come to life, why was it created and then how will impact them and why they should care. Pokemon go is a great example of what I like to call "Participatory Content" allowing for people to do what they love while also connecting and growing naturally with those around them while also being able to drive the outcome and direction of their experience. I feel the more we look at technology, video, AR, VR and future innovations from the mindset of participatory and customer experience the richer our lives will be and the more value technology will have in making our lives better not just having lives with more technology!
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Judith M Mercedes@judith_m_mercedes
Corssfavor
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Judith M Mercedes@judith_m_mercedes
Mthlme encanta
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Inlovewith01@inlovewith01
Hi Brian, Thanks for your time! I have 3 questions: 1. I always ask this: what's the best advice you can give in 6 words or less? 2. What are your favorite platforms? 3. How do you think Facebook Live and Periscope will evolve in the future?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@inlovewith01 1. BE YOURSELF ALWAYS . 2. Twitter has changed my life and world but Snapchat & live streaming at the moment have been the best for my business and inbound paid speaking gigs. 3. Facebook Live will be the home for targeted live video and programs that are at set times. Periscope will be where you broadcast behind the scenes and allow people to discover you that don't know, like or trust you yet but share a common passion or purpose or discovered you via twitter search
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Emily Hodgins@ems_hodge · Operations @ Product Hunt
If you could describe your motto for life, what would it be?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@ems_hodge I Like connecting great people with great people to do great things!
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Irina Jordan@irinajordan · Director of Inbound Marketing
Brian, What's your take on influencer marketing? Thanks!
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@irinajordan I believe influencer marketing is going through a massive change where the influencer is identified not by the total vanity metrics but by the relationships, trust and authenticity they have with both the community and the brand. I work brands of all sizes with all types of budgets to embrace influencer marketing and when you start with community first the return on that investment will be massive!
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Irina Jordan@irinajordan · Director of Inbound Marketing
@isocialfanz Well-said. Thanks Brian!
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Ai Zhang@aiaddysonzhang
@isocialfanz this is so true. love this. @irinajordan
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#NotAGuru@vincentorleck · CMO, BRANDish Social Media Marketing
@isocialfanz @irinajordan love this also...its absolutely not about the width of influence, but the depth. (h/t Gary Vee lol)
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Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
Hi Brian, If you were to build a new social media platform from scratch, what would be some core features you'd include and why?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@tomstocklein Social media is about conversations, people and learning... I feel giving people the ability to standout and customize who they are is essential and sadly Myspace was really good at this and Tumblr does it pretty well today but allowing people to integrate video and dynamic content on their profile page would be huge. I also believe it comes down to discovery and growth and making it easy for people to find people with similar passions while also understanding that everything on social is really a 1 to 1 conversation in a public forum
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Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
On cyber security: 1) What did you learn about the field while working for the department of defense? Your biggest takeaways? What, if anything, surprised you? 2) Broadly speaking, what are some of the biggest cyber security challenges and opportunities that could unfold in the next 2-5 years?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@tomstocklein 1. My biggest takeaway is that playing defense can only last so long and although I relate much of cyber security to the war on drugs meaning that it can't ever be won rather it must be contained, understood and risk vs reward must be measured and updated. 2. I believe the idea of managing of data on mobile devices is a huge place for growth and improvement as its no longer about BYOD to work rather we all have devices and we mix both business and pleasure on them but how can we silo that data so that certain things are shared across those area's of our lives.
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Maria Florio@luna12780
What's one tip you'd give someone who's just starting their entrepreneurial journey?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@luna12780 DONT GIVE UP.... it's a bumpy ride and I waited 3 years in my enterprise world before taking the jump even though everyone said I was ready and guess what. Even after the 3 years I wasn't ready but I don't believe you can be ready till you jump in. I also tell everyone YOU CAN'T DO IT ALONE... I thought soloprenuer meant doing all the work yourself but that doesn't allow scale or for you to have a life and makes the lows very low and doesn't allow you to celebrate the wins!
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Ai Zhang@aiaddysonzhang
@isocialfanz Love this. Like parenthood. The journey itself prepares you to get ready. @luna12780
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Maria Florio@luna12780
@aiaddysonzhang So true! Thanks for sharing :)
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Kiki Schirr / 史秀玉@kikischirr · Founder, WeKiki Video Chat Platform
Hey Brian! As a millennial myself, I'm haunted by the following Douglas Adams quote: "I've come up with a set of rules that describe our reactions to technologies: 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. 3. Anything invented after you're thirty-five is against the natural order of things." Although I don't think you've crested 35, I highly doubt that you will follow the third stage of DA's rules. I see you riding the digital trendsetter wave for quite some time -- do you have any advice for those of us also trying to remain on top of current technology? Thank you! Kiki
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@kikischirr I actually just turned 35 in June :). I believe TODAY the rate of change that we're seeing is unlike anything we've ever seen before and although those statements might have been true before today the pace at which technology changes is crazy. For example the VHS tape was king for 26 years where the Blueray DVD didn't last 6 years.... we must find ways to embrace a mindset open to change and focus less on the technology itself as it will change but if our mindset understand how things work, how humanity and people are evolving and where technology fits in our lives then I believe we will continue to grow and drive innovation.
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Ai Zhang@aiaddysonzhang
@isocialfanz i believe the slow speed of change is one big challenging facing higher education. so hierarchical. @kikischirr
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Ryan Flinn@rs_flinn · Former journalist working in comms
@isocialfanz @kikischirr I remember a teacher telling our grade school class (this was back in the 80s) gen Xers and millennials are the first generations in history where children know more than parents about technology. Throughout history, there have been leaps in technology or innovation, but not at such a broad scale as today. Think about it - for most of history, you would apprentice under someone who would teach you a trade or skill, based on years of experience doing said task. Now, with the pace of technology advancing so rapidly, the older generations have no experience with the latest tech tools, leaving the younger generation to teach the older generation about these things. Well, except for fax machines: http://www.wsj.com/articles/at-t...
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Marc Gawith@marcagawith · Biz Dev and Head Influencer Strategist
Hey Brian Fanzo as someone that is a self proclaimed live content creator what tools do you use to combat the fact that platforms come and go? What is a way you are using a consistent call to action?
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Brian Fanzo@isocialfanz · Millennial Speaker & Podcast Host
@marcagawith First off build a community not a following on any platform... Sadly I mad a mistake with Meerkat and became platform loyal thinking that it was the tool that allowed me to grow and share my message but I learned it was really the community of creators and watchers. Since then I've take a much more focused approach on building a community while also being very strategic with each time that I go live so that I don't waste my time or my communities time. For me CTA on live streaming aren't done the right way as most don't understand that the user in live video is often traveling or on a phone and not near a computer so I like to build the knowledge and engage on the live video then bridge that conversation to another platform like twitter, facebook, email newsletter or snapchat and then provide a call to action as I know the lead is mature as they've already spent the time to consume the live video.
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Ai Zhang@aiaddysonzhang
@isocialfanz so true. platforms come and go. but community stay with you! love this. @marcagawith