Brian Fanzo

Digital Storyteller and Co- Owner of Summit Live

THIS CHAT HAPPENED ON July 20, 2016

Discussion

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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
My name is Brian Fanzo, I'm a change evangelist and proud pager wearing millennial. I've had a career full of change that includes 9 years working for the Department of defense in cyber security 3 years in the data center and cloud computing space and now I'm a keynote speaker and cofounder of Summit Live the world largest live streaming creator conference. My motivation and mission is simple: I focus on connecting great people with great people to do great things!
Sydney Liu
@sydney_liu_sl · Co-Founder of Commaful
What companies have had the best digital communities (Product Hunt included) and why do you think their community is so great?
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@sydney_liu_sl I think the communities that spend time engaging with the digital audiences across multiple channels are the best. Brands like @Applebees do an amazing job of engaging on all channels and being part of the community. You then have traditional media brands like Redbull, Huffington Post and others that do it great as well.
[deleted user]
@deleted_user
Hello Brian, If you were to convince people, who believe in conspiracy, that Pokémon Go is not a CIA AR APP, which analogies, facts, arguments etc you would use in your pitch? Thank you.
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@victorpolyushko I believe the future of business is community and that all people are looking to be included. Participatory content like this chat, live streaming and Pokemon Go are great examples of what the new customer is craving.
Emily Hodgins
@ems_hodge · Community and Marketing, Product Hunt
Hi Brian thanks for joining us today. What advice would you give to a recent grad just at the start of their career looking to break into tech?
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@ems_hodge I like to tell people to find those that have a similar passion and purpose and start following and studying what they do to be successful. At the same time its massively important in todays day to invest in your personal brand by telling your story and being consistant across all social channels.
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@ems_hodge I also feel there is a massive amount of value in attending events like Disrupt, SXSW, CES, AWS ReInvent with a strategic networking and learning approach as so many connection you make early on will be of massive value as your career grows. Most of the clients and speaking opportunities in tech I have today are from people I built relationships with 4-7 years ago while working at a help desk and then as a training manager.
Thomas Stöcklein
@tomstocklein · FoundersFundersFuture.com
On keynote speeches: 1) What are some of the most common mistakes keynote speakers make? 2) What do the best keynote speakers have in common? 3) How do you structure your speeches? 4) What were some of your best and worst experiences delivering keynote speeches?
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@tomstocklein 1. I believe speakers that give the exact same presentation to every audience will soon realize the audiences are no longer ok with that. Every audience is different therefore every presentation should be unique. 2. I believe the best keynote speeches have a story that the speaker is passionate about that also relates to the mindset, industry or pain points of the audience in attendence. 3. I build all of my speeches with 8 key aspects... 5 facts that I want the audience to take away 2 Funny moments or things I think might be funny and 1 sentimental or family aspect that will help people remember me which is usually a story or picture of my daughters. 4. Best advice: Dress & act the way you feel most comfortable as comfort on stage can be felt from the front row to the back row. Worst Advice: Don't talk with your hands... (Mainly because the way I talk and the style I talk is why I get hired now so being unique with my hands has helped me now that I embrace it)
Andrew Bass
@andrewdbass · Startup junkie and improving hacker
what was the biggest difficulty in getting Summit Live off of the ground and how did you overcome it?
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@andrewdbass Really its the idea of a community event put on by community and creators that excites attendee's but being able to present the value to those brands and companies that we want to sponsor is difficult. For us the brands that took the chance on us for our first event are those we have partnerships with now. We really tried hard to use the first two events as proof of concepts which mean not expecting a profit or massive gain with those.
Andrew Bass
@andrewdbass · Startup junkie and improving hacker
@isocialfanz Thanks!
 
Niv Dror
@nivo0o0 · Writer/Social Editor @ProductHunt
Which social platform (or any tool actually) would you say is most effective for getting traffic back to your site? 🤔
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@nivo0o0 Traffic back to my site without question it goes Twitter #1 then Facebook #2 and Flipboard #3... Twitter because I've focused on being engaged, sharing content that I find valuable and building a community rather than a following has really given me amazing return as over 40% of my traffic comes directly from twitter!
Ai Zhang
@aiaddysonzhang
@isocialfanz you are so good at engaging people and building your community. i have learned so much from following you, Brian. @nivo0o0
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@aiaddysonzhang @nivo0o0 Thanks Ai that means the world... I'm very lucky to have such an amazing community that supports and engages with me and I really do enjoy engaging and learning from all of them as well.
Theoharis Dimarhos
@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hey Brian! What are four things that make a great conference/event with speakers?
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@theo_dimarhos 1. I believe in myself always and know that I will never fail rather I might trip and stumble but because I won't fail or give up failure isn't even an option. 2. I focus on providing the best value to the most amount of people but know that I can't please everyone. 3. I focus on non verbal cues in the audience and pickout 3 to 4 people at each event that i use in real-time to measure if they are interested or lost or falling asleep. 4. I freaking LOVE SPEAKING... there is no place I'm more comfortable than on stage so for me because I love it I feel I could do 10 hours on stage and not be tired or want to stop!
Theoharis Dimarhos
@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Brian, how do you approach important/busy people to participate in Summit Live? What obstacles do you usually face and how do you deal with them?
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@theo_dimarhos As a paid speaker myself, when putting on a community event that focuses on the creators as well as an industry that is always changing we don't have the money to pay speakers so we must then be creative with understanding what other things they value or working with sponsors who want certain speakers and giving them the opportunity to cover the costs to bring in those bigger name speakers.
Brian Brady
@bbrady · SignalBlack, former Dyn Dir of Biz Dev
Brian I am a big believer that visual communication is a growing trend and that we are moving in the direction of greater richer means of connecting with people. I was wondering if you have any thoughts on this and any ideas on ways to collaborate around this concept.
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Brian Fanzo
@isocialfanz · Millennial Speaker & Podcast Host
@bbrady YES YES YES... I believe video is the great equalizer but only the beginning.. As we've grown over the last 10 years in this digital age we've been focusing on technology and social media tools for the value they provide and the things they accomplish. Moving forward we will discover that people no longer care about WHAT a tool does rather how did it come to life, why was it created and then how will impact them and why they should care. Pokemon go is a great example of what I like to call "Participatory Content" allowing for people to do what they love while also connecting and growing naturally with those around them while also being able to drive the outcome and direction of their experience. I feel the more we look at technology, video, AR, VR and future innovations from the mindset of participatory and customer experience the richer our lives will be and the more value technology will have in making our lives better not just having lives with more technology!