Andrew Chen

Andrew Chen

Ex-venture capital and adtech, now Supply Growth at Uber

THIS CHAT HAPPENED ON February 16, 2016

Discussion

Andrew Chen
Andrew Chen@andrewchen · Uber
Hi All - Andrew here! I write about mobile, metrics, and growth at http://andrewchen.co. I also work at Uber on the Supply Growth team, where I head up their efforts on driver signups and referral programs. I'm an advisor/investor for tech startups including AngelList, AppSumo, Barkbox, Cardpool (acq. by Safeway), Dropbox, Frankly (TSX.V:TLK), Gravity (acq. by AOL), Grovo, Kiva, Product Hunt, Qualaroo, Qik (acq. by Skype), Secret, Wanelo, and ZenPayroll. Previously, I was an Entrepreneur-in-Residence at Mohr Davidow Ventures, a Silicon Valley-based firm with $2B under management. Prior to MDV, I was director of product marketing at Audience Science, where I started up the ad network business that today reaches over 380 million uniques. I also co-authored a patent on personalized advertising. Happy to be answering your questions today! Fire away :)
Craig Hunter
Craig Hunter@craighunter_ · General Manager, Ritual
@andrewchen Your ad supported Uber post was amazing. Hypothetically, how does this get better (or worse) with autonomous cars?
Andrew Chen
Andrew Chen@andrewchen · Uber
@craighunter_ Good question. I'd think that self-driving cars will make transportation even more ubiquitous, which gives any kind of in-car ad network a lot more interesting since there will be more reach, better targeting, etc. Ultimately this might lead the way to free transportation, where advertisers pay, if the revenue is high enough and the automation is good enough. Who knows though? That's the great thing about tech.
Daniel Fitzpatrick
Daniel Fitzpatrick@dancyfits · App developer
@andrewchen @craighunter_ Love the idea. But I just got a flash of Black Mirror S1E2. I feel like ads in auto-autos would facilitate more widespread use of eye-tracking type software. I can already hear Siri telling me that I have to look at the screen or pay 50 bitcoin. Complacency, people; don't let those conflabbit admen get too carried away!
randy addy
randy addy@randy_addy · artist
@dancyfits @andrewchen @craighunter_ eye tracking ,body language, facial and smell yep whole 9 yards Remedy?
Derrick Show
Derrick Show@drkshow · product, startx
@andrewchen @craighunter_ really enjoyed the read too! For driver partners, I still see the need for them to actually operate the autonomous cars in next 5 years. But 10 yrs out, who knows? Uber might need to start owning / operating their own autonomous cars. Then, its on the driver partners to re-evaluate if its worth their time to drive.
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
Hey, Andrew! What's on your homescreen and which app do you often use that few people may have heard of?
Andrew Chen
Andrew Chen@andrewchen · Uber
@rrhoover Captio is a favorite that not many people use. I've been using Rise every day, due to Tracy Chou's recommendation. Longform. Sonos. The Alexa app for my Echo that Noah Kagan kindly got me.
Jonny Miller
Jonny Miller@jonnym1ller · Cofounder @Maptia
Hey @andrewchen – long time fan of your writing and marketing philosophies. What’s one thing that has surprised you since running Uber’s referral program? Can you share any interesting findings from your team’s experiments there?
Andrew Chen
Andrew Chen@andrewchen · Uber
@jonnym1ller I think the biggest learning is that Uber's offering to drivers is really unique and compelling. Insane product/market fit, which makes everything related to growth so much easier. Ultimately, Uber lets anyone turn their car into an ATM- when they need more money, they just drive. They can pick any hours they want, and it's better than any hourly work that's out there. So once you have an offering that's super badass, programs like referrals just work. Of course, there's much much more than you can do once it's working- that's all about running up the score. But it's nice to have strong fundamentals.
simpleERB
simpleERB@simpleerb · ceo, simpleERB.com
@andrewchen @jonnym1ller doesn't "when they need more money, they just drive" - contradict - "Don't sell your time for a living" ? (see other comment)
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
What does a typical work week at Uber look like for you?
Andrew Chen
Andrew Chen@andrewchen · Uber
@tomstocklein I work on product at Uber, so I've chosen to organize my team's progress around two-week sprints. We do a kickoff at the beginning of the sprint where I talk through our part of the business (driver acquisition), why it's important, key metrics, etc. Then we talk through the projects and why we're doing them, and do Q&A. Then throughout the week, while the product team is building, I'm involved in the next sprint cycle, and a bunch of other projects. At the end of the week (halfway through the sprint), we review all the data from experiments we're running. Then the next week, we close out the sprint and do a demo at the end with a ton of beer, cupcakes, and cookies. Ultimately I'm in a lot of meetings during the day, but it's a lot of fun to work on products that are changing the world
Michael Lyons
Michael Lyons@michaellyons_us
@tomstocklein, good question ^^ - adding to it, @andrewchen I like the two week sprints to keep a high tempo. How does your team collaborate with the other growth teams at Uber? Do metrics differ or overlap? Do you have an integrated growth strategy between teams or does each head build and direct their own team efforts however they see fit?
Preet
Preet@preetnation · BlueLight, also enjoy QS and Parkour
@andrewchen @tomstocklein great answer and super interesting
Gabriel Reynard
Gabriel Reynard@gabrielreynard · Business Lover ✌
Hi @andrewchen Any life tips about career? Your trajectory is inspiring for a lot of people, what we should study/do to become successful like you did?
Andrew Chen
Andrew Chen@andrewchen · Uber
@gabrielreynard Some random thoughts on this. Learn to be T-shaped... be good at a bunch of stuff, but then have a clear superpower where you're world class. To be world class at something, you'll have to work on a single thing night and day for years. Spend time writing and reflecting, more than reading, and more than reading tweets. It's good to blend your work and your hobbies- that says you enjoy your work enough to do it all the time. Don't sell your time for a living? http://andrewchen.co/new-college...
Gabriel Reynard
Gabriel Reynard@gabrielreynard · Business Lover ✌
@andrewchen Thanks!
Phuc Kien Nguyen
Phuc Kien Nguyen@phuckiennguyen · Founder, Fonk
@andrewchen what are the 5 key metrics that a mobile social network app should track first?
Andrew Chen
Andrew Chen@andrewchen · Uber
@phuckiennguyen You should pick your strategy, then pick the KPIs that reflect them. Picking 5 generic metrics isn't that interesting. More here: http://andrewchen.co/know-the-di...
Jonathan Korn
Jonathan Korn@jkkorn · Product Owner @ PlayKids
Hey Andrew! What's the path to becoming a great product designer/manager ? Are there skills you find are underrated?
Andrew Chen
Andrew Chen@andrewchen · Uber
@jkkorn Being a great product designer and a great product manager are totally different, of course. But I think it's good to have 0 to 1 experience, and try to build something from scratch, and spend years trying to do that. That teaches you deep skills that are hard to learn any other way. If you spent a good chunk of your career doing that, then that'd be cool. Then working in a big, complex team like Uber can be super interesting because you learn a ton of skills around communication, management, organization, and working in a dynamic/hypergrowth environment. A lot of the top product leaders at Uber have significant (and often failed) startup experience because it's important to be humbled but also have the skills to keep going.
Mark Keane
Mark Keane@mrkkeane · Founder, Favorly
@andrewchen @jkkorn Great question and answer.
Jonathan Korn
Jonathan Korn@jkkorn · Product Owner @ PlayKids
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
What's on your bucket list?
Andrew Chen
Andrew Chen@andrewchen · Uber
@tomstocklein I don't believe in bucket lists :) If you have goals you should just do them. What's the point of having a list that's long and full of shit that you don't actually care enough to do right away?
Darren Hunter
Darren Hunter@beautifulnz · Partner Ziln and CityTime TV
Hi Andrew, whats the best way to market a travel app to a global audience in your opinion apart from Facebook ads? Cheers.
Drew Meyers
Drew Meyers@drewmeyers · Founder, Horizon & Geek Estate
@beautifulnz What travel app are you working on?
Andrew Chen
Andrew Chen@andrewchen · Uber
@beautifulnz Build an amazing, differentiated travel app that retains users like nothing else. Then do all the basics well.
PET TV
PET TV@petinternettv
@andrewchen @beautifulnz Cheers Andrew, appreciate it!
PET TV
PET TV@petinternettv
@drewmeyers @beautifulnz Video Travel app Citytime TV Cheers Darren
Juraj Pal
Juraj Pal@jurajpal · Head of Strategic Partnerships at Slido
Hi Andrew, what are some underrated channels to use right now to promote your product?
Andrew Chen
Andrew Chen@andrewchen · Uber
@jurajpal when you're first starting out, you should use all the channels that the big guys can't use because they are focused on scale. So mailing lists, forums, online communities, offline gatherings, etc. Those are all great. Then you prove out the product and over time, scale your product into bigger channels.
Andrew Ettinger
Andrew Ettinger@ettinger · 👟 @wearAtoms // ex @Twitter @ProductHunt
Which social channel has been of most help to growth at Uber?
Andrew Chen
Andrew Chen@andrewchen · Uber
@andrewmettinger A great product that spreads via word of mouth. That's social right?
Theoharis Dimarhos
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hey Andrew! How do you think charities can create a growth system in order to grow exponentially?
Andrew Chen
Andrew Chen@andrewchen · Uber
@theo_dimarhos Just look at Kiva? And I know there's been a few YCombinator nonprofits that are doing well.
Chas Barton
Chas Barton@charbarts · Ux/Interactive Designer, Jux
Working for the juggernaut, Uber, what's the most intimidating thing about young startups in similar categories?
Andrew Chen
Andrew Chen@andrewchen · Uber
@charbarts everyone with a little funding and some coding chops has the ability to challenge any juggernaut. So I think it's important to be humble and stay innovative, because people can come up with totally new angles at any point that totally disrupt the industry. I think any big company is more likely to be disrupted by an upstart versus another big company, because the startups can get asymmetric and do things that seem crazy at first, but helps them create huge structural advantages. (For example, google not putting in ads at first, facebook starting out in the college niche, etc.)
Sharee Loeffler
Sharee Loeffler@shareelo · I like marketing tech startups
@andrewchen What books do you recommend? Growth/business related or not.
Andrew Chen
Andrew Chen@andrewchen · Uber
@shareelo replied with this earlier, but here's ten books: http://andrewchen.co/ten-classic...
Sharee Loeffler
Sharee Loeffler@shareelo · I like marketing tech startups
@andrewchen Thank you! and my apologies for a repeat Q. I'm a big fan of your blog - thanks for all the great content.
Jon Bishop
Jon Bishop@jon_bishop · Growth Hacker
Uber changed the entire landscape of public transport, AirBnB changed the way we see new places in the world, what other industries do you see (or would you like to see) being completely changed in the same way as Uber and AirBnB have changed their respective industries.
Andrew Chen
Andrew Chen@andrewchen · Uber
@jon_bishop Every industry and product can always get better, so I'd like to see everything get reinvented :)
Ellie Li
Ellie Li@li_ellie · Co-Founder@Projections.io #DidYouSeeThat
@andrewchen - Andrew, I read your ad-supported uber post, just curious why isn't anyone doing/testing the concept or is there anyone doing it already? What's uber's view on advertising? Thanks!
Andrew Chen
Andrew Chen@andrewchen · Uber
Vinish Garg
Vinish Garg@vingar · Co-founder @mystippi @ContentHug
One more please. Are there any specific company ideas that you really want someone to build and would potentially fund?
Andrew Chen
Andrew Chen@andrewchen · Uber
@vingar nope. Entrepreneurship is all about letting people build, and the supply of amazing ideas is the hard part. I love seeing what people come up with. It's pull rather than push. If I had a specific idea I'd be building it already :)
Porsche Tysk
Porsche Tysk@porsche_tysk
What do you think the challenges will be for GoJuno? A lot of drivers talk about joining due to lower fees, if you lower, will you increase fares?
Jianming Zhou
Jianming Zhou@jianmingzhou · Co-founder of SherpaShare
What is your view on long term relationship between drivers and Uber and how the industry will evolve?
Andrew Chen
Andrew Chen@andrewchen · Uber
@jianmingzhou Hopefully the relationship improves every year. A huge chunk of Uber's team is focused primarily on drivers - retaining them, listening to them, and improving the Uber experience for them. The Uber platform is super compelling to drivers- it lets them get paid, with totally flexible hours. We have >1M active drivers these days, and there's been a ton that's written about what it's like to be a driver on Uber: https://newsroom.uber.com/1776/
Jagannath Das
Jagannath Das@jagannathpdas · Sr. Manager (Strategy and Operations)
Hi @andrewchen- What are your biggest challenges while building the supply chain network at Uber? Can you mention the top 3 things you did to scale the driver sign ups? And are there any key lessons learned in terms of how you would have done this differently ?
Theoharis Dimarhos
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Hi Andrew! What is the best way to grow a podcast in your opinion?
Andrew Chen
Andrew Chen@andrewchen · Uber
@theo_dimarhos Make a great blog/newsletter/medium/whatever. Then cross-sell your podcast, and make sure your podcast is amazing and differentiated.
JJ Tang
JJ Tang@jjrichardtang · Product @IBMCloud 🚢
Hi Andrew, thanks for being here today! What are the best ways to create a viral loop? Bonus: Fav emoji? :)
Andrew Chen
Andrew Chen@andrewchen · Uber
@jjrichardtang I don't know if there's a "best" way to create a viral loop. I think the important part is picking a product category that's inherently viral (for example, communication not medical records). Then integrate into a platform that's still open enough to be interesting (for example, Slack not Facebook), and have really compelling retention/engagement that's creating natural word of mouth, which you can work to optimize over time.
Dave Craige
Dave Craige@davecraige · Founder of TheStudio.io
Hi Andrew. I am very concerned that Uber is hurting families. Many drivers are making less than minimum wage. Supply is flooded. Incomes have been cut five times in 3 years. What are your thoughts about the drivers that are really struggling? Dave www.NotCoolUber.com
Andrew Chen
Andrew Chen@andrewchen · Uber
@davecraige I think your question can be best addressed with data, which you can see here: https://newsroom.uber.com/beatin....
Dave Craige
Dave Craige@davecraige · Founder of TheStudio.io
@andrewchen um what? How does a driver who is making $4,000 a month and now makes $2,7000 a month make MORE money? That makes no sense at all. Obviously there are some serious workforce issues that need to be addressed. Just look at the huge protests that are happening outside of your NYC offices: https://twitter.com/greenhouseny...
Dave Craige
Dave Craige@davecraige · Founder of TheStudio.io
@andrewchen also if you would like to release that actual data on what drivers are really making that would be great. The tech community would love to honestly discuss this important issue and not just look at cherry picked outliers.
Andrew Chen
Andrew Chen@andrewchen · Uber
@davecraige here's more data for NYC drivers over 3 years- you can see how efficiency is increasing gross $/hour. https://newsroom.uber.com/us-new...
Dave Craige
Dave Craige@davecraige · Founder of TheStudio.io
@andrewchen sorry, but linking to a two year old post about "Gross fares" in a market doesn't cut it. Next time you are in New York or one of these cities simply talk to 10 drivers. I bet all 10 of them will tell you that they are earning LESS money. Here is a recent poll where 651 NYC drivers disagree with you: When you cut a drivers income they make less money. End of discussion. (Also is it true that you guys really include tolls as earnings? Why would you do that?)
Amit Lamba
Amit Lamba@amit_lamba
If you had to read 3 books/blogs to really understand what it takes to make a product people can't live without and what metrics to pay attention to know if you're on the right path, what would they be?
Maurizio Wagenhaus
Maurizio Wagenhaus@m_wagenhaus · Professional procrastinator
@andrewchen @amit_lamba That's the library in Stuttgart, Germany, where I'm from in that picture. Quite awesome.
Jagannath Das
Jagannath Das@jagannathpdas · Sr. Manager (Strategy and Operations)
Hey @andrewchen - What is your advice for business folks looking to break into start ups if one has only worked is large corporations or medium enterprises ?
Andrew Chen
Andrew Chen@andrewchen · Uber
@jagannathpdas Move to the bay area and you'll have a startup job within 30 days.
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
What's the best piece of advice you've ever been given? Flip side, what's been the worst?
Andrew Chen
Andrew Chen@andrewchen · Uber
@ems_hodge i told suhail (ceo of mixpanel) that his idea sucked. (In more words, and more cordially than that). We always joke about that since it was such bad feedback, but I had just gotten out of an analytics/adtech startup and hated the space. In terms of good advice, over the years I've moved dozens of people from 2nd tier tech cities (Seattle, NY, Boston, etc) to San Francisco, and some of those folks have gone on to really thrive here. "Move to SF" is pretty much amazing for everyone.
Randy Nguyen
Randy Nguyen@randy_nguyen
Hi Andrew, you're very good at staying on top of industry strategy and news. How do you stay on top of all of that information? Do you use any tools or processes that help prioritize the information for you to process it faster?
Andrew Chen
Andrew Chen@andrewchen · Uber
@randy_nguyen i try to catch up on news on the weekends, but more importantly, try to spend time with smart people in the industry who can help me filter what's cool and what's noise.
Andrew Chen
Andrew Chen@andrewchen · Uber
Hi everyone- thanks for all the great questions today! I gotta get back to work but if you want to stay in touch, just go to http://andrewchen.co and I'll send out new essays, info on events, and so on. @Ryan, appreciate the invite and we'll have to hang again soon!
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
@andrewchen @ryan thanks so much for being here Andrew! 🙌😻
Delphine Lauprêtre
Delphine Lauprêtre@delphine_laupretre
@andrewchen Thanks a lot to open our thoughts :)
Thomas Stöcklein
Thomas Stöcklein@tomstocklein · FoundersFundersFuture.com
Why is there no option to tip your driver via the Uber app?
Jay X. R. Liu
Jay X. R. Liu@jay_x_r_liu
Hey Andrew - love your blog and thank you so much for doing this live chat. I wanted to know.. when you start any sort of growth hacking or marketing for new businesses/startups, do you have a framework that you work with or how do you go about it?
Andrew Chen
Andrew Chen@andrewchen · Uber
@jay_x_r_liu For products that have found product/market fit, I mostly focus on finding feedback loops. How does one group of people end up "generating" the next set of users. Sometimes that's an SEO loop (discover content, some % make content, that gets indexed, more people find it). Or viral (get invited, then invite others). You can optimize these loops over time.
neeharika sinha
neeharika sinha@neeeharika · Google, Threadchannel
Hello @andrewchen having been a part of such diverse companies in the coming year which vertical interests you the most? How do you screen the startups to work with ?
Andrew Chen
Andrew Chen@andrewchen · Uber
@neeeharika I don't really have time these days to work with startups, so if I meet with people it's more for recruiting or as a hobby. Usually I like really cool tech or if there's a ton of traction and it's about scaling and running up the score.
Emily Snowdon (née Hodgins)
Emily Snowdon (née Hodgins)@emilyjsnowdon · Operations @ Product Hunt
What is your favourite thing about working at Uber?
Andrew Chen
Andrew Chen@andrewchen · Uber
@ems_hodge uber's changing the world. And I'm playing a small part in doing that, which is enormously rewarding.
Pénélope Romand-Monnier
Pénélope Romand-Monnier@penelope_rm · Associate @Hardware Club
Hi @andrewchen! What's the most unexpected / amazing thing you've seen / witnessed at Uber so far? It can be about people, process, culture, product, team, management, anything that crosses your mind!
Andrew Chen
Andrew Chen@andrewchen · Uber
@penelope_rm I love the culture. People are fierce, but also kind. The DNA is built on entrepreneurship. It's unlike other "big company" experiences I've seen or experienced.
Hugo Fauquenoi
Hugo Fauquenoi@hfauq · growth @todoist and @twistappteam
Hi Andrew! Love your blog, it's a gold mine. In your opinion, what growth channel is the least tapped into today and why?
Andrew Chen
Andrew Chen@andrewchen · Uber
@hfauq Anything new is usually untapped. And since there's new stuff every month, think about how you could use each new channel for your own product. That's more a question than an answer, but I think that's appropriate given the topic.
Mal Som
Mal Som@minimalmally · Prototyper
Hey Andrew! I'm an active user of your blog :P When you're jumping into a team that's been going for a while, how do you identify product v. technical debts?
Andrew Chen
Andrew Chen@andrewchen · Uber
@minimalmally on technical debt, you ask your engineering manager and your best engineers, of course :) On product debt, that's what years of working in the space and expertise allows you to pinpoint quickly. Hopefully identifying that stuff comes easily.
Marc-Oliver
Marc-Oliver@hellomarcoliver
What tools do you personally use, to track some key metrics? For UBER, for your previous projects, etc.
Andrew Chen
Andrew Chen@andrewchen · Uber
@hellomarcoliver every serious team eventually has to build stuff in-house. In the meantime, though, all the regular stuff is great. Leanplum, mixpanel, GA, etc.
Christopher Yu
Christopher Yu@christopher_yu
What is Uber's perspective on the freight shipping & logistics space? Do you see this as a natural next step for Uber's expansion?
Rustin Rassoli
Rustin Rassoli@rustinrassoli · 16 Year Old Founder & CEO, Greetale
What is your advice to young entrepreneurs still in high school?
Andrew Chen
Andrew Chen@andrewchen · Uber
@rustinrassoli study computer science. Live in SF. Work at a late stage startup as your first job. Everything else will take care of itself :)
Maurizio Wagenhaus
Maurizio Wagenhaus@m_wagenhaus · Professional procrastinator
Hey Andrew, any tips on how to start a blog?
Andrew Chen
Andrew Chen@andrewchen · Uber
@m_wagenhaus Just start writing, and learn to enjoy it. Build a cadence. Start a mailing list and import all your friends/family/linkedin folks into it. Just start doing.
Matt Kaplan
Matt Kaplan@mkap21 · Lord of the kitchen cupboard
Hi @andrewchen! I'm wondering if you have any expectations for online dating in 2016. I've always found your insight in the space to be spot on and you've always held a certain optimism about the market potential. Any suggestions on which angels/VC's can add the most value in the space?
Drew Meyers
Drew Meyers@drewmeyers · Founder, Horizon & Geek Estate
@mkap21 Just took quick look at your website... interesting approach. I've used all sorts of random dating apps the past few years, some good, some bad. My general goal is usually just to get face to face as quick as possible as long as the girl and I share many of the same life values. Your approach could be really interesting in a traveler / nomad context (a use case I'm not in now, but was from 2010-2015).
Andrew Chen
Andrew Chen@andrewchen · Uber
@mkap21 I'm not optimistic about it. That's why i wrote "why investors don't fund dating" http://andrewchen.co/why-investo...
Matt Kaplan
Matt Kaplan@mkap21 · Lord of the kitchen cupboard
@andrewchen "Investor pattern-matching is lazy and often sucks. Google wasn’t the 1st search engine and it wasn’t clear the category was a good investment." The space is still open to be won IMO, I'm going to take your closing thoughts in that post as optimism :)
Edison
Edison@edisongiang · Bitly – Visual Designer
Should architects play a role in developing meaningful VR / AR? Current personal goal I want for our office -- not sure how to create more push / is it worth pursuing technology so young. I feel VR has the potential to penetrate the retail market by 2020. What are some quirks that you have that make you awesome? Never formally met you, but curious. Also, real Christmas tree or fake Christmas tree? ---- PS .. noticing these are not uber related questions.. I might be doing this wrong. whoops.. haha BUT I DO LOVE UBER. The dream is to create a company that becomes a verb (uber, venmo, etc). Love Uber!
Andrew Chen
Andrew Chen@andrewchen · Uber
@edisongiang i hope that VR/AR becomes as widespread as computing, mobile, etc. To me, that means everyone will play a role- of course architects included. quirks? I'm an ambivert. No christmas tree.
Edison
Edison@edisongiang · Bitly – Visual Designer
@andrewchen Thanks dude! In the city if you're ever free for a coffee date (510-415-3189), fellow ambivert.
Fashom
Fashom@myfashom · CEO
We have a social fashion app with retention over 50% and month-month organic growth 35%. Any suggestions on unpaid techniques to increase the growth rate? We've tried gamification for users to invite other users but their expectation is for us to create a larger network. At what point do we trigger paid acquisition channels? MAU is less than 100K at the moment.
Derrick Show
Derrick Show@drkshow · product, startx
Hey Andrew, nice to meet you. I'm interviewing for the driver activation team role at Uber on Andrew Nguyen's team. Curious what makes amazing candidates stand out at Uber and earn their spot? Also, what are the biggest supply challenges in SF right now? Thanks man!
Jennifer Grygiel
Jennifer Grygiel@jmgrygiel · Assistant Professor, @NewhouseSU
I teach social media to undergraduates and grad students--what skills are you looking for when you hire people?
Webb Henderson
Webb Henderson@emerywebster
If you weren't at Uber — which company/startup would you like to help grow, and why?
Andrew Chen
Andrew Chen@andrewchen · Uber
@emerywebster probably i'd be working on my own ideas.
George Wong
George Wong @innovesque · Marketer
@andrewchen what is advice you would give to professionals early in their careers who are interested in tech + marketing?
Andrew Chen
Andrew Chen@andrewchen · Uber
@innovesque move to san francisco :)
Vincent Dignan
Vincent Dignan@vincentdignan · Growth Hacker & creator of Ace The Game
What would you recommend as the best tools/strategies to grow traffic to an app or website?
Kevin Miller
Kevin Miller@kmillertime421
Hi Andrew, I am a student in the growth track @ Tradecraft. We are studying and analyzing referral programs right now and quite frankly I am tired of the give $10 get $10 model that most on-demand startups have adopted. I think it has certainly worked for Uber and a few other companies but can't imagine it works for all. What I have learned is that the point of a referral program is to incentivize the user with a reward that gets them MORE involved with the product. I used to intern @ LivingSocial and am a big fan of the me+3 referral program that they invented. The Uber referral program has been around for 2+ years, do you have plans to incentivize drivers with anything other than money? What other incentives can you offer to get them to get them to drive with Uber instead of competitors?
Andrew Chen
Andrew Chen@andrewchen · Uber
@kmillertime421 you mention you are "tired" of the GXGY model. Do you care about that, or do you care about whatever works? Ultimately, effective growth programs have their roots in decades of real world practice, whether that's effective copywriting, discounting, etc. That's the important thing- whatever works.
Kevin Miller
Kevin Miller@kmillertime421
@andrewchen Completely agree, I just feel like for many of these on-demand companies there are several ways to get the user more involved in the product that giving $10. For Example, if the company has a subscription model, it could be giving a free month of the "gold plan" for example. Nevertheless, I agree, the important thing is doing whatever works.
Theoharis Dimarhos
Theoharis Dimarhos@theo_dimarhos · Marketing+Biz Dev at AngelouEconomics
Thanks for doing this Andrew! What are the top 3 things you have discovered about people that motivates them to take action?
Juan Pablo Rojas
Juan Pablo Rojas@unmalnick · Data Analysis
Hi Andrew, what's your biggest learning at Uber?
Sid Puri
Sid Puri@purisid · Founder, Berkeley CS Referral Network
Where do you see analytics going? Are we headed to a future where non tech orgs will finally getting access to more of their data and utilizing it properly or is it still very much a tech thing to capture data and analyze every aspect of it?
paritoshsharma
paritoshsharma@paritoshsharma · User Acquisition > early stage startups
@andrewchen Hi Andrew, Im Paritosh. Incredible work with Quibb. I love it. Context: Im supporting a venture which intends to help companies save millions by helping them "HIRE faster". (https://uncv.me). Couple of Startups in India are using the unCV to get to know their potential hires much more meaningfully. We started with re-imagining the CV, though I think that's not the problem to solve. Question: Do you use any strategies/ tools to hire faster/ better? Thanks in advance. If you think this chat is not the right mode where you could answer this question with a deep context, I'd love to schedule a focused time with you. Keep inspiring. The unCV blog (http://blog.uncv.me) is being positioned as the Techcrunch of hiring. We'd be honored to invite you as a guest author.
Soumitra Sengupta
Soumitra Sengupta@soumitrasen · Marketer
Hi @andrewchen, great fan of your crisp writing in your blog. I am working on a community based product around books called Vivilio (www.vivilio.com) Would like to know any particular books/resources/tips regarding boosting growth of community driven platforms. Thanks
JackAllen
JackAllen@jackallen891 · Digital Marketer
Hi @andrewchen can you give me some tips to promote my lovely social media ios app http://bit.ly/socialmedia-iOS
Swami Venkataramani
Swami Venkataramani@swami108 · 20questions.com, wize.fm
Hi Andrew, I'm Swami, cofounder of Wize (http://wize.fm). We are building a community-driven learning platform that combines the convenience of online learning and the effectiveness of real-time interaction with an actual person. Essentially, anyone can learn or teach anything in real-time right from the phone via video lessons. Any advice on growth strategies for this type of product?
Vinish Garg
Vinish Garg@vingar · Co-founder @mystippi @ContentHug
We are planning a tool to help companies find NPS. Conventionally, the current players price it for *number of sends* such as 100/200/500/2000 sends per month. It often brings "waste" such as if a customer needs to send to 250 customers. Can you advise on an alternative pricing model?
Dan Talmon
Dan Talmon@dan_talmon · Founder, TotemTXT
As part of Messaging "movement", Your thoughts about Messaging app on Apple Watch? My horse in the race; early stages Messaging app for wearables, based on proprietary communications protocol. Thanks
Nate Smoyer
Nate Smoyer@natesmoyer
Do you ever fear taxi unions? Do you think they'll ever become a thing of the past?
Blake Robbins
Blake Robbins@blakeir · VC at Ludlow Ventures
Hey! I studied supply-chain and logistics in college, and have always been fascinated by how well Uber has been able to scale. I'm sure you have read the famous: "Why UPS Trucks Don't Turn Left" article (http://priceonomics.com/why-ups-...) - does Uber have any similar strategies/philosophies for drivers?
Aparna Kohli
Aparna Kohli@aparna_kohli · The physician PM in high tech
Your take on hyper local startups? Are we solving enough? How do we manage mis-aligned interests?
Gary Iles
Gary Iles@gary_iles
Freemium has played primarily to end users (and has been most successful in the consumer space). Do you see specific challenges to Freemium models that are designed to penetrate an entire organization or enterprise, which really require an "enterprise buy" versus individual subscription acquisitions?
Preet
Preet@preetnation · BlueLight, also enjoy QS and Parkour
@gary_iles disagree Gary. There really aren't that many successful freemium consumer products outside of games. Slack probably has best freemium approach w/ 30% conversion and giant retention for both paid/not-paid
Joel Sackett
Joel Sackett@joelstweets · VP, Product & Marketing @ Stages.co
Having read your post's about dating app challenges and app retention more broadly, what do you think is critical to an apps early stage success, aside from having a compelling value proposition? What about dating apps specifically?
nitin pandey
nitin pandey@nitinparentune · Founder - parentune.com
Hi Andrew! I really like the way Uber goes about building alliances and tie-ups in various categories. Would be awesome to know how you guys started on alliances in the early years of the journey. Also, which are your personal favorites among them. Your top 3?
Jason Martin
Jason Martin@jasonkmartin · Director of Growth, Branch Messenger
On average, how many tests are you running each week to increase driver signups and referrals? How long does each one typically last?
randy addy
randy addy@randy_addy · artist
Are you still feeling the Oakland vibe in regards to relocating?
What would you say is a good invite -> download conversion for a mobile app % wise? also, any best practices you can recommend to improve? (email vs. text message / specific copy to use etc...) Thanks again and your blog rocks!
Jackie Raccuglia
Jackie Raccuglia@jraccuglia · CoFounder and CEO the Raccuglia Group
Andrew, what does it take to get you to be an advisor for a startup? :-)
Sachin Agarwal
Sachin Agarwal@sachinag · Principal PM, LaunchDarkly
Hey Andrew - are there any exceptions to the law of shitty clickthroughs? Seems like even brilliant content doesn't work any more. Where would you recommend people experiment?
Steve RAFFNER
Steve RAFFNER@steveraffner · Senior Innovation Consultant
Hi Andrew, dont you believe that blockchain and smart contracts can disrupt the Uber business model sooner or later ?
Henning Rokling
Henning Rokling@hrokling · Founder, Startle
@andrewchen A few current topics on how we interact with machines are the switch to integrated messaging platforms from multiple apps, and using voice conversations (Alexa, Siri, Cortana, soon M I guess) to both use and order digital products and services. What are your thoughts on how this will impact growth hacking in the future?
Jon Li
Jon Li@jondotli · @snack (formerly product @vevo)
If chat is eating the software world, what's will eat chat in ~5 years?!
Juan Pablo Rojas
Juan Pablo Rojas@unmalnick · Data Analysis
Hi Andrew, What was your magic number at Uber? How did you focus your marketing?
Ken Hawk
Ken Hawk@kennyhawk · CEO, Mojio
@andrewchen How did the test with OBD dongles and WiFi in Ubers at CES go? Can you point me to the person at Uber that is driving customer experience and driver validation?
Kedar
Kedar@kkhire · Founder of Pedal
Uber keeps lowering prices to increase demand, which angers drivers. As someone who focuses on supply growth, what strategies increase driver signups when they know that prices are going down? In addition, what are you thoughts on autonomous vehicles and the effect they will have on not only Uber and its users, but drivers, the design of vehicles, roads, and cities?
Keith Breseé
Keith Breseé@keithbresee
Hey Andrew! I love your work! Been following you for a while! :) So I have a marketing agency and we are currently focusing on seo/content marketing. I've worked with Noah Kagan and currently with Sujan Patel. My goal is to grow this to a 7 figure agency. How would you go about growing it to that level? Thanks, Andrew! Keith Breseé