Adam Lisagor
@lonelysandwich · Founder, Sandwich Video
@maxpbeaumont One answer: when the product is mature enough that you know not necessarily what it looks like, but what it *feels* like to a user. Second answer: when you can do it right. And right is very subjective, so that might mean you shoot it with an iPhone or it might mean you spend a million dollars, but it means that you didn't compromise.