Adam Lisagor

Adam Lisagor

Mostly a director and the founder of production company, Sandwich Video

THIS CHAT HAPPENED ON August 18, 2015

Discussion

Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
I’m Adam. You may have seen me on your TV selling cars (I think) or on your other TV selling Internet services, but I’m not an actor or a car salesman. I’m mostly a director and I founded a production company called Sandwich Video in Los Angeles five years ago. In that time, I've gotten to introduce like a hundred incredible tech products people would soon clamor for, and a few not incredible products no one wanted. I’ve personally endorsed a lot of them, which is how most people know me, and I’ve invested in a lot of them through the venture arm of my company, taking equity in some of my clients in lieu of cash. I’m not a brilliant director, but I’m good at what I do because I think about technology more than the average filmmaker. Ask me anything.
Jonathon Triest
Jonathon Triest@jtriest · Ludlow Ventures
@lonelysandwich Any (serious) ambitions to create something more long-form? Maybe a feature length film?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@jtriest Hi, JT. Yes, I would eventually like to see if I'm worth a damn at anything other than the two-minute format, but I'm still enjoying what I do, so I don't want to get ahead of myself or assume that just because I'm okay at X, I'm going to be okay at Y. But I love tech and I love funny stuff and I love stories around tech and I bet if we put our heads together, we could come up with something cool. Hint.
Brett Radler
Brett Radler@brettrad · Founder 86App.co
@jtriest Perhaps he can produce one of your carpool.vc videos!
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@brettrad SOMEBODY needs to ooh zing
Brett deMarrais
Brett deMarrais@brettdemarrais
You have tons of companies trying to work with you. What is the selection process like and what do you think is the most important factor for deciding who you work with?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@lonelysandwich #1 answer: should this product exist in the world (according to a loose set of standards decided by me, which is admittedly fairly limited). Are they doing something no one else is doing, in a way no one else is doing it? Then that's a GREAT start.
Mychal Edelman
Mychal Edelman@mychaledelman · Marketing Automation Strategist
@lonelysandwich would you consider working with a larger tech company if they fit your criteria? or are startups your wheel house?
Alan Cassinelli
Alan Cassinelli@alancassinelli · Director of Marketing at Need/Want
@lonelysandwich How does this relate to your work with Century Link?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@alancassinelli That? That was a fun opportunity to do what I know how to do for a larger brand and a different audience. They literally came to me and said "we like how you and Sandwich make videos, so can you do that in TV commercials for CenturyLink?" And I said, "Yes."
Max Beaumont
Max Beaumont@maxpbeaumont · CEO, Beaumont LLC
Hey Adam! When is the best time for a startup that is always changing and improving its product to create a video?
Jonathan Barronville
Jonathan Barronville@jonathanmarvens · Software Engineer
@maxpbeaumont I have the same question, @lonelysandwich!
Ty Martin
Ty Martin@tymrtn · Founder, Turf.ly
@maxpbeaumont +1 (yes, upvoting just not enough)
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@maxpbeaumont One answer: when the product is mature enough that you know not necessarily what it looks like, but what it *feels* like to a user. Second answer: when you can do it right. And right is very subjective, so that might mean you shoot it with an iPhone or it might mean you spend a million dollars, but it means that you didn't compromise.
Ray Garcia
Ray Garcia@raygcreative · Founder @teleporme
@maxpbeaumont Every upvote counts so I just upvoted this question!
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
Hey, @lonelysandwich! Love love love your work. Your Navdy video is one of my favorites:
You've directed dozens (hundreds?) of videos for startups. Which one are you most proud of any why?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@rrhoover Thanks for this opportunity, Ryan. Thanks for making ProductHunt. I love it and people love it and Products love it and presumably hunters love it. Quick short answer: I'm fond of the video I did for Aeropress, depicting my love of the Aeropress, because it was the most pure concept that sprung from a very simple emotional response to a product. And it wasn't for the money, it was for the love.
Other answers: Knock, JAMBOX, QuizUp, Warby Parker.
Ray Garcia
Ray Garcia@raygcreative · Founder @teleporme
@rrhoover Thanks for sharing this video! Never knew that existed...
Chris Gonzales
Chris Gonzales@gromble · Writer, The Spark Journal
@lonelysandwich The AeroPress video is a favorite of mine. I still go back and watch it from time to time. That ending.
Igor Stefurak
Igor Stefurak@druh_opryshok · Founder of Workcelerator.com
@lonelysandwich do you use Navdy in real life?
Brett Radler
Brett Radler@brettrad · Founder 86App.co
@raygcreative Pretty good resource of all their videos! http://sandwichvideo.com/projects/
Chris Carlson
Chris Carlson@clcmusic · Sr. Product Manager, Saatchi Art
@lonelysandwich Sometimes your videos are TOO good; you make certain tech companies' products look market-ready when they are not and the companies have then had trouble delivering their products as described in your videos. Since then, have those experiences informed on your process at all? Whether that is choosing who to work with, or what type of content you will include in a video?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@clcmusic Yes, absolutely. Thank you for that. I answered a question about this above, about learning our responsibility as people who make products and market them to be honest with the consumers. It's something that's on my mind a lot these days.
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@clcmusic Just an hour ago, I made my first ever purchase on Saatchi Art. Nice work on that product. It's beautiful. When I checked out and paid, I noticed a thing that said "you can get 10% off your cart with this code" but it was too late to do anything about it. Too late? The code was UPGRADE. I'm asking you a support question on my PH AMA, by the way. What a world.
Chris Carlson
Chris Carlson@clcmusic · Sr. Product Manager, Saatchi Art
@lonelysandwich Hi Adam. Thanks for your purchase and the kind words! We can apply that discount retroactively for you, no problem. Regardless of you writing to me here, our support team will be calling you (if they haven't already) congratulating you on your purchase and can answer any additional questions you might have.
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@clcmusic Thank you! Yes, I did get a call from one of your team, and I couldn't be more excited. And THANK YOU for the retroactive discount. Pays to be on Product Hunt LIVE.
Chris Carlson
Chris Carlson@clcmusic · Sr. Product Manager, Saatchi Art
@lonelysandwich So... the real question on everyone's mind... does Sandwich Video accept fine art as a form of payment? :P We'd sure love to have a video showcasing our awesome artists and the incredible customer service experience you're currently in the middle of.
Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
@lonelysandwich What advice do you have for young filmmakers who want to do what you do?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@eriktorenberg Get yourself onto a professional filmmaking set as soon as possible. There is no substitute for the inspiration and education that comes from watching people who are really good at what they do working quickly and effectively, doing what they love.
Maxime Pico
Maxime Pico@maximepico · Conversion optimisation consultant
@lonelysandwich Which one inspired you the most then?
Shiva Kilaru
Shiva Kilaru@shivakilaru
@lonelysandwich Why do you think Sandwich’s product resonates so well with tech startups?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@shivakilaru Good question. I think it's mostly because we at Sandwich love tech. Plain and simple. We are not production people/filmmakers who are trying to capitalize on an opportunity in the tech space, or on the web. We're tech people who also have a whole set of skills because we also make video.
Olivier Plante
Olivier Plante@oplante · CEO - @fleksy
@lonelysandwich So true !
David Diamond
David Diamond@david_diam · Product designer
@lonelysandwich What was the thought/strategy around creating such a personal brand, how did the idea for you to star in most of the videos come up?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@david_diam It was not intentional to put myself in them, but it ends up being sometimes the most natural way for me to make videos that explain a thing, is to be the person in the video explaining the thing. Because IT TURNS OUT that explaining things well is the hard part, and not every butthead with a nice haircut can do it.
Andy Orsow
Andy Orsow@andyorsow · Designer / Product Video Guy at InVision
@lonelysandwich Your story (or what I know of it at least) is a pretty awesome “I just kinda stumbled into this” one. Were you interested in being a Director prior to the interest you got after your birdhouse video? If not, how have you managed the learning curve? Your sets and production seem to get bigger and better every time.
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@andyorsow I did go to film school, and wanted to be a director from the age of 11. But it wasn't until I'd graduated from film school, spent years working in post-production, and given up on the idea of being a director, that I started to understand what being a director is. I just did a Creative Mornings talk on this idea. I don't know if they shot video of it, but if they did, I'll put a link to it on Twitter, because it and I am endlessly fascinating oh my god I have to stop talking
Andy Orsow
Andy Orsow@andyorsow · Designer / Product Video Guy at InVision
@lonelysandwich haha, thanks for the response, Adam! I'll keep an eye out for that tweet.
Neven Mrgan
Neven Mrgan@mrgan · Designer, Panic Inc
@lonelysandwich Your videos epitomize "good advertising" for me; like classic VW ads, they're something I don't mind watching on its own, whether it's primarily there to sell to me or not. Do you think this can be achieved in all forms of advertising, or will some types (say, banner ads, popups, overlays) always be… less than lovable?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@mrgan HI NEVEN. Thank you for the great question. Yes, I believe there's potential for high quality and taste in all formats in all media. A square of toilet paper can be clever if made with care.
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@mrgan And it was David Ogilvy that once said "all advertising is toilet paper, and that's a metaphor".
Ricky Yean
Ricky Yean@rickyyean · CEO, UpbeatPR.com (formerly PRX.co)
@lonelysandwich could you tell us a general structure about your creative process starting from first client interaction?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@rickyyean This is the short version: 1) have a phone call to see how the client sees their product. 2) sometimes get to see it in person (not always) 3) pay attention to my brain to see if I start explaining it to myself in a particular way. 4) see if there's a natural story-like way of translating that explanation to people outside my brain. 5) present that story-like thing to the client in a way that they can see their product through fresh eyes. 6) get the production people involved, because they're the ones who know how to make things happen 7) ask the client to pay for it. 8) make it. 9) crush it. 10) flambé it. 11) pulverize it. 12) filet it. 13) let simmer for 16 minutes on medium high heat OH HI NEVEN
Ryan Shook
Ryan Shook@ryanshook · Creative Director
When marketing beta (incomplete) products, how do you balance hype with customer expectations? What do you do when a founder asks you to focus on a feature that might not be stable?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@ryanshook Great question, Ryan. Because this is a tricky one. You (I) have to be realistic about what is achievable and what is imaginable. Because those two things aren't always aligned and may be even increasingly less aligned. Because we all have active imaginations and if we want to believe something is real, we can convince ourselves that it soon will be. So we as consumers and product makers and and marketers have an increasing responsibility to be practical and real and honest about what is achievable.
Ryan Shook
Ryan Shook@ryanshook · Creative Director
@lonelysandwich Great response, thanks!
Ryan Block
Ryan Block@ryan · Cofounder of Begin
Your beard is (and always has been) fantastic and well kept. What are the @lonelysandwich beard grooming habits? And what tips can you share with those of us with lesser beards?
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
@ryan I have the same question about @alexisohanian's well kept beard.
Ryan Block
Ryan Block@ryan · Cofounder of Begin
@rrhoover seriously strong beard game in the startup community these days. 🐻
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@ryan Rule #1: There are no rules. Also, don't groom your beard. Not worth it.
Chris Duncan
Chris Duncan@cjduncs
@lonelysandwich How do you measure the success of your videos?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@cjduncs Good question. Three pillars of success: 1) Does it effectively convey the value of the product (does someone watching it now understand what the product is, how it works, and why it exists? 2) Am I proud of it on a creative level? (Does it entertain, look nice, sound nice, make me want to keep watching?) 3) Did it help my client get more downloads, pre-orders, sales, investors, tweets and spacejams?
Jordan Singer
Jordan Singer@jsngr · I build my ideas.
So there's Sandwich video for startups, but before the video comes the pitch. Have you considered making a Sandwich for pitches/presentations?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@jsngr Interesting idea but that sounds like kind of a nightmare! Because in the room, you have so much less control. The reason Sandwich is okay at what we do is that we're afforded a level of meticulous control over the output. To pitch in a room requires a different kind of intimacy with the subject matter, and it takes a different type of investment.
Aaron Taylor
Aaron Taylor@theaarontaylor · BizDev, Personify.ai
@lonelysandwich You seem to be able to distill complex businesses into really simple ideas and explain them clearly. How can founders explain their startups the way you do in your videos?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@theaarontaylor Thank you, Aaron. If you were to ask me what is the value I provide, I'd say what you just said. So it's not an easy thing to do, but it comes down to this: scrub your mind of all your experience of your product. Then learn about it again from the ground up. What confused you along the way? What adjustments did you have to make to get yourself past each barrier to understanding? What parts of it did you respond to the most, and would you be able to recreate for someone else to receive the same value as you did? Remember that no one understands your product like you do, so put yourself in their position and relearn it from scratch. That's how the world will be introduced to your product, and fall in love with it the way you did. (Hopefully.)
Randy Miller
Randy Miller@milla_killa · srWorx. Vitality Films. Ex-MoversSuite.
@lonelysandwich This is really hard to do and what also makes a great Product Manager great. You have to overcome the Curse of Knowledge. The Heath Brothers really drive this concept home well in Made To Stick with the tapping experiment example.
Andrew Farah
Andrew Farah@andrewfarah · CEO, Density
@lonelysandwich Do you ever get startup fatigue? If not, how do you stay enthusiastic about tech and its story?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@andrewfarah Good question, Andrew. (For inside baseball, Andrew asked me this question on the phone yesterday, and I enjoyed it very much—look out for Andrew and his thing.) The answer is yes. Because there's a lot of sameness out there, because we're in a gold rush. And sameness is exhausting. If you're exposed to (meaning: pitched) ideas every day, then you approach each one with an enthusiasm that tells you that the one you're about to hear is the one that's going to change everything. But more often than not, they aren't going to change everything. So there's a disappointment in that process, and it's a pattern of disappointment and that, if anything, creates what Andrew calls "startup fatigue". The remedy for this, of course, is that we, as makers of things, concentrate our resources and energy on solving problems others haven't solved yet, in ways others haven't solved them.
Chris Gonzales
Chris Gonzales@gromble · Writer, The Spark Journal
Where do you see Sandwich Video going in the coming years? Any long-term plans, or do you mainly stay focused on whatever's happening right now? (Love what you guys do!)
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@gromble Thank you! In coming years, I hope we get to keep doing what we do, with a mark of quality, in bigger, more interesting ways. There are a lot of people out there with big brains and a lot of talent and I hope I get opportunities to invite more and more of you to work on things with us. That would be my dream—grow the operation while keeping what's essential at the core. That's a big giant cliché but it's true so whatever I don't even care.
Kevin Wimer
Kevin Wimer@kevinace · CEO of LootMarket.com
@lonelysandwich Do you feel your videos are a differentiator in certain companies getting traction (specifically via crowd funding) or not getting traction? Or just a "nice to have"?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@kevinace Sometimes yes, sometimes no. There are some products and companies that will achieve high levels of success and traction without a video, or with an amateur video, or with a mediocre professional video. But the one thing that we can hopefully consistently provide because of what's important to us is an ability to communicate the value of a product. Some products don't have as easy a time doing that, and in that context, we can be very helpful and sometimes even instrumental, and sometimes sometimes even crucial and sometimes sometimes sometimes even this season's must-have.
Ouriel Ohayon
Ouriel Ohayon@ourielohayon · KZen, CEO / Co-founder isai (VC)
Is sandwich limited to a number of customers a year or do you think of ways of scaling your biz?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@ourielohayon We're not limited, per se. We've done around 50 videos per year for the last two or three years. But my attention is limited, and the attention of the key players at the company (myself, JP, Shadie) and so we haven't yet cracked out to scale our attention. But we're working on it. Manufacturing is a process, and this stuff is expensive to get right.
Ouriel Ohayon
Ouriel Ohayon@ourielohayon · KZen, CEO / Co-founder isai (VC)
@lonelysandwich can't wait to see it
Justin Carone
Justin Carone@justincarone · Student/Media Tech, Drexel Univeristy
@lonelysandwich Any chance of the gang getting back together for regular You Look Nice Today releases?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@justincarone We're doing a live show together in a few weeks at XOXO in Portland! I believe it'll be recorded.
Doug Astor
Doug Astor@theezaven · product hunter-gatherer
What's your favorite type of sandwich? More importantly, your favorite sandwich shop in LA?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@theezaven I just had one for lunch today. It's from the restaurant downstairs in Sandwich's building, Eat Drink Americano and it's the turkey sandwich. I literally just ate on and I'm salivating thinking about it. It's turkey, lettuce, bacon, pesto, and cheddar on a baguette.
Brand Winnie
Brand Winnie@brandwinnie · Head of Creative @ GrowthHackers
Hey Adam. You rule. What does Sandwich look like in 5 years from now in terms of your vision?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@brandwinnie More smart, creative people making things that people like.
Nick Jessop
Nick Jessop@n_jessop
@lonelysandwich When you are taking equity from a company in lieu of cash, what is a rough range of equity they typically give up?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@n_jessop Average amount is in the $25K range. Sometimes higher though.
Ray Garcia
Ray Garcia@raygcreative · Founder @teleporme
Hi @lonelysandwich, how do you feel about your "rockstar" status and how has it changed you? If it hasn't, how do you handle this level of admiration by others?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@raygcreative Rockstar status isn't quite accurate. What I do get is privileged exposure to a lot of really interesting tech and introductions to a lot of smart people. It hasn't changed me. It's a nice way to make a living though. So that's nice.
Landon Howell
Landon Howell@landonhowell · Head of Marketing @ Public Market
@lonelysandwich What's the your favorite app you've downloaded in the last month?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@landonhowell Looking...
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@landonhowell Funny enough, it's a client of mine from a couple years ago: GoodRx. I never needed it back when we worked with them, but recently I had to buy a prescription drug that my insurance company wasn't covering, and the app made it real easy for me to go into Target and get the drug for lower than what my copay would have been.
Daniel Landy
Daniel Landy@danolandy · 📚Babson Student
@lonelysandwich Silly question - If there were a Lisagor Sandwich, what would be in it?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@danoliverlandy Mostly bones and muscle and fatty tissue. Also, gross.
Karen X. Cheng
Karen X. Cheng@karenxcheng · I make viral videos
What tips do you have for startups that are trying to make their own videos (that can't necessarily afford a Sandwich video)? For example, many of your videos do a great job of explaining or showing the problem the startup is solving, before showing the solution.
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@karenxcheng Good question. Practical tip #1: find a way to record good sound. General tip: be yourself, be casual. If you're nervous, do it again and again until you're not so nervous. Don't try to tell a story you've seen before. Just try and tell people about the thing. If you've done that, then you're golden.
@lonelysandwich What's the biggest mistake/trap that someone can fall into when trying to create a promotional video for their own product/service? (Or someone else's?)
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@patr1ck Hi, Patrick. Good question. I guess the biggest mistake would be to try and achieve something at a scale that's not easy to achieve with what you have, and usually that comes from lack of experience. But sometimes, that can work out well. So I guess the real answer is don't wear plaid because, you know, patterns.
Randy Miller
Randy Miller@milla_killa · srWorx. Vitality Films. Ex-MoversSuite.
Did you build the business as you went, growing with revenue brought in as you produced videos, or did you get investment to build a bigger team first?
Elizabeth M.
Elizabeth M.@leasemolina · Tech & music for life. Boring Attorney.
@lonelysandwich Awesome work!! Thanks for taking the time to join us!!! What was the product in your first commercial?
Chris Gonzales
Chris Gonzales@gromble · Writer, The Spark Journal
@leasemolina I think their first video was for Birdhouse.
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@leasemolina My very first commercial was actually a PSA years and years ago, for the Bike Coalition of San Luis Obispo, where my older sister Kim was on the board. I did it for fun, and made three spots that they ran on local TV, and we got the local bike community involved, and it was a great experience.
Chris Gonzales
Chris Gonzales@gromble · Writer, The Spark Journal
@leasemolina Oops, I see I misunderstood the question. Sorry, Elizabeth!
Federico Diaz Sparta
Federico Diaz Sparta@fdiazsparta · co-founder Prisett
Hi Adam, big fan here... Which of your videos was the biggest challenge to make and why?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@fdiazsparta Every video is a challenge, and the challenges are varied. Sometimes, the product is hard to communicate. Sometimes, the people making it are hard to communicate for. Sometimes, the resources just aren't right. I can't speak to a specific product with a specific challenge, but one that took me a while to get to was my recent QuizUp video.
Akhil Gupta
Akhil Gupta@akhilxg · Entrepreneur
@lonelysandwich Love your work! Wanted to know your thoughts on how you think film consumption will evolve in the next few years and where will technology be the main driver in this evolution? Netflix and Youtube have already started this but where do you see it going?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@akhilxg It's an interesting question, but not one I'm versed enough to answer. Distribution isn't my forte. Production is more my thing. If you were to ask me, I'd just answer that question like a crazy futurist and say that someday in the year 2000, we're all going to have our media piped directly into our central nervous systems. But I would have told you that in 2002, before YouTube was around. The real (not snarky) version of that answer is that I think that one day, all media will be rendered in real time from its component parts, and endlessly re-configurable, and endlessly traceable back to its source. But any startup that's developed with that idea in mind in the last decade has been a big wet fart and it turns out people just want to watch YouTube and Netflix.
William Channer
William Channer@williamchanner · Co-founder of Panda
@lonelysandwich What are you working on now?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@williamchanner Bunch of stuff! Many commercials for many interesting startups (really, there seems to be an increase in the volume of high-quality startups right now) and one big project that's not for a client, but in the tech storytelling world that I think people will enjoy. Fingers crossed. More soon.
Ty Martin
Ty Martin@tymrtn · Founder, Turf.ly
@lonelysandwich IYHO, what kinds of apps does the world need more of? :)
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@tymrtn Good question. I've been getting my digital lifestyle down recently, meaning I've been getting used to a more robust integration of the various tools of accomplishing things. The problem most of us face is that not that much of what we use to make our lives easier is unified. So I want there to be more products that help solve the problem of unifying all of what we need to accomplish. That's vague enough to seem profound, right?
griffellab
griffellab@griffellab · Outready.com
Hi Adam. My girlfriend would like to start her career in the video industry. She enrolled in Berkeley City College for video production and editing. She has a bachelor degree in french, but she was always interested in movies, documentaries etc. She lives it. So she decided that she wants to try it, but just need an advice from a professional. What are the chances to find a good internship? Does a bachelor degree matter? How to find the way into the business?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@griffellab College doesn't matter as much as getting out there and working next to people who are good at whatever it is they do, then being good at what it is that she's doing so that the people she's working next to notice, and invite her back to do more of that.
griffellab
griffellab@griffellab · Outready.com
@lonelysandwich thank you! Yes, I totally agree, experience is most important. But how does she get into industry if she's only doing the first steps? When she looks at offered internships, they usually require you to have decent skills. Nobody wants to hire someone and teach him everything just like that
Anton Outkine
Anton Outkine@antonoutkine
@lonelysandwich Los Angeles must be a very competitive city in terms of video production. You've mentioned that yes, you know about tech a bit more than the average producer, but other than that — how do you battle your (possibly very fierce) competition?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@antonoutkine The competition in the space Sandwich is in is not actually that fierce. Not that there aren't many people doing this kind of work, but meaning that there's plenty of work to go around. There's actually a shortage of good storytelling, so if you're someone in this town who knows how to do that with some degree of taste, I feel like it's not insurmountable to get someone to pay you for it.
Brandon Lipman
Brandon Lipman@lipmanb · Founder & Growth Marketer Redwhale
@lonelysandwith - An increasing amount of video content is being consumed on mobile devices. Do you see this trend continuing and what challenges and opportunities does this trend present to marketers and production companies like Sandwich?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@lipmanb Doesn't honestly make much difference to us what the screen is. We still make stuff that conforms to the rules that we know as filmmakers. Am I going to start making video in portrait aspect ratio? Probably not any time soon.
Melissa Joy Kong
Melissa Joy Kong@melissajoykong · Content, Product Hunt
Hi @lonelysandwich! What are your all-time favorite YouTube videos (not produced by Sandwich)?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@melissajoykong Okay, good question. If there's one video I like to go back to when I want to love artistry and music and talent and musicianship, I'll go back and watch this British kid Jacob Collier do his rendition of the world's most beautiful song, from Willy Wonka, "Pure Imagination". This might just be my particular taste, but this video makes me believe that there's beauty in the world.
R.J. Hartbeck
R.J. Hartbeck@paintchipps · Commercial photographer
@lonelysandwich with the amount of new products you've been exposed to, what are the biggest takeaways you have for product designers?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@paintchipps If you're on to something big, you can relax and be humble and let the product do most of the work. But also, it makes it easier to convey a real, true excitement for it.
Matt Wiseman
Matt Wiseman@mattwiseman · Product guy ex-Google, YouTube
Do other people work with you on the videos? If so how do you split up the work?
Randy Miller
Randy Miller@milla_killa · srWorx. Vitality Films. Ex-MoversSuite.
@mattwiseman @lonelysandwich As an add-on to this, I seem to find that NLE's still struggle to split up work well, especially if you're not on the same LAN. Any helpful workflows/processes you guys have come up with for remote editors on the same project?
Abhinav Sharma
Abhinav Sharma@abhinavsharma · Product Designer
Why did you pick the handle @lonelysandwich?
Paul Tomkinson
Paul Tomkinson@paultomkinson · Founder, Textras
@lonelysandwich what are your top 3 fav products that you've worked with? Yeah it's like choosing your favorite child.
Matt Wiseman
Matt Wiseman@mattwiseman · Product guy ex-Google, YouTube
What are some of the biggest challenges you deal with in making your videos?
José Basilio
José Basilio@jbasilio · Software Engineer
Why is your company called "Sandwich"? I can assume there's some interesting story behind it :-)
AJ
AJ@alanaut24 · Engitrepresigner
You're awesome bro! That is all.
Ray Garcia
Ray Garcia@raygcreative · Founder @teleporme
Hey Adam, what is the best life advice you could give an entrepreneur just starting out and why?
John Murphy
John Murphy@murfoz · Tech Startups & Blockchain Tech
@lonelysandwich Love your work Adam. When you assess the blend of cash/royalty/equity are working from gut or from a model you have developed? I'm sure folks would be keen to hear more details about how you work those deals. Keep pumpin'!
Wesley Eames
Wesley Eames@wesleyeames · Founder @ancestorcloud
@lonelysandwich @rrhoover When are we going to see a video with ProductHunt and Sandwich Video?
Ryan Hoover
Ryan Hoover@rrhoover · Founder, Product Hunt
@wesleyeames oh, that would be fuuun!
Zac Coffman-Magaha
Zac Coffman-Magaha@zaccoffman · Marketing Generalist 2 at PayPal
@lonelysandwich Ever think of doing a show? Something like Small Empires on Verge? Current rendition is terrible, and in all our discussions (people I've watched the show with) we've all basically implied it should be hosted by someone like you
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@zaccoffman I like it. Alexis is awesome.
Claude
Claude@czeins · Claude
Hi, Arlan. Big fan. What are some tech products both past and present that you would love to make a video for?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@czeins I'm a big user of FartNoggin and I like juice. So probably, I'd like to make commercials for those things.
Austen Allred
Austen Allred@austenallred · co-founder, Lambda School (YC S17)
I'm just testing this, disregard
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@austenallred Cool. It worked.
@lonelysandwich Would you ever make any videos of people making revolutionary sandwiches?
Kevin Park
Kevin Park@kevinsmpark · Product Designer at Facebook
@lonelysandwich Having some interest in the film industry, I'm always curious to know how and which movies/directors influenced people's work. Do you have any favorite movies/directors that left a huge impact in your career and work style? (I've read your love for Key & Peele!) Also for those in the industry who are now influenced by you and your work, would you have any advice?
Lorenz Schimik
Lorenz Schimik@lorenzschimik · Co-Founder and CPO @ Mimo
@lonelysandwich How often do you push for pizza? Also where does the name "lonely sandwich" come from?
Mike VanDelinder
Mike VanDelinder@mikethefifth
@lonelysandwich do you ever miss Birdhouse? Was that your first video?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@mikethefifth Here's a little secret: I stopped using Birdhouse shortly after we released it. I found that it took some of the fun out of Twitter for me and made me obsess about the writing instead of the sharing. That's just me though. The other thing that took the fun out of Twitter was Twitter.
Chase Anderson
Chase Anderson@chaserson · Outdoor Gear
@lonelysandwich You mentioned you're not an actor, but you spend a lot of time in front of the camera. Was there a level of hesitation there that you needed to overcome?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@chaserson Absolutely! It can be incredibly nerve-wracking at first to be standing there on a set in front of many people (sometimes up to 50 people standing there, watching, judging) and say words in your own voice and if they sound stupid, it's because it's your stupid voice. But just like anything that's hard at first, it becomes easier and more comfortable and natural, and if you know you can do something reasonably successfully, then it becomes more okay to screw it up a few times while people watch.
Chase Anderson
Chase Anderson@chaserson · Outdoor Gear
@lonelysandwich Thanks for the reply! I like to think I'm more the vision behind projects and don't think of myself as an in front of the camera kind of guy. Cool to hear how you overcame that and by doing so I think it makes your work seem all the more real. Thanks!
Jesús Gallego
Jesús Gallego@autoy · None
@lonelysandwich the other day I saw a couple of live TV commercials and realized I hadn't watched ads for months. Probably I'm not in the majority of real-world population but if this becomes a tendency, what is the future of TV advertising?
Randy Miller
Randy Miller@milla_killa · srWorx. Vitality Films. Ex-MoversSuite.
@lonelysandwich Love your videos, always hold them up as an example to others. You have such a good grasp on the formula for catching attention immediately and holding attention with witty banter. How did you learn to price jobs effectively and appropriately educate customers when a lot of times there is a lack of understanding on the cilent's end of how much time/energy goes into a seemingly simple, short video? How often do your concepts clash with the client's?
Jeff Soo
Jeff Soo@jeffsoo · Product Designer, Oculus
@lonelysandwich I still get shivers every time I hear the reaction sound in the Aeropress ritual. Love seeing you on TV in the TrueCar spot. How did you feel the first time you saw yourself on TV? Also, do you still make coffee in an Aeropress?
Piyush Makhija
Piyush Makhija@makhija_piyush
Hi Adam! Love your work. Which is your favourite advertising campaign?
Chris Duell
Chris Duell@duellsy · CEO & Co-Founder @elevioapp
@lonelysandwich I imagine you have a lot of companies asking you to do their vids, what are the common traits that you see of the companies that are actually ready for the spotlight, vs those not ready. Added to that, do you think you have a good eye for companies that are going to be a huge success, if so, what are the traits there?
Rodrick Levi
Rodrick Levi@levihalley · OOH Designer · Digital and Dirt, BTR
@lonelysandwich Hi. First time AMA'er. What's the most interesting thought you've had recently? Thanks and I'll take my answer off the air.
Abi Tyas Tunggal
Abi Tyas Tunggal@abityastunggal · Special Projects, Spaceship
@lonelysandwich What's your one book that you think everyone should read at least once?
Michal Brůžek
Michal Brůžek@bruzekmichal · Stafox software s.r.o.
@lonelysandwich Adam, what is your motivation doing your work every day? And do you too running or doing some sports? Thank you
Chase Anderson
Chase Anderson@chaserson · Outdoor Gear
@lonelysandwich Which video gave you the most grief to make?
Olivier Plante
Olivier Plante@oplante · CEO - @fleksy
Feels awesome being here - quite late here in Barcelona ;) - I wanted to ask if you'd have top 3-4 recommendations regarding launching a mobile app efficiently for a bootstrapping startup like ours? What would they be? We think of video (storytelling I must say) as something really impactful but yet somehow less affordable than other means. Where would you start?
Nate
Nate@gameon_nate
@lonelysandwich What kind of music do you like and what is your favorite music video ever?
Dave Cole
Dave Cole@mrdavidjcole · Support Engineer at Wistia.
Hey @lonelysandwich, most of your (g-dang awesome) videos seem to be focused on the first "launch" event of a product, but many products – especially software products – evolve over time, and have tons of iterative launches over their lifetime. Why focus primarily on the first launch when there's so much value that'll be created (and need to be clearly/awesomely communicated) as the product matures? Thanks!
aracena
aracena@aracena · Learning.
Thanks Adam for the AMA! I wanted to ask you, how is the design process of the videos?
Jason Li
Jason Li@imjasonli · Co-founder, TomYum
Sup
G. Sun
G. Sun @imgordonsun
@lonelysandwich Hey Adam - what's the production process like for creating your videos? Do you need a full understanding of the product before you start scripting?
Jon Nemargut
Jon Nemargut@jontomato · User Experience Designer, SAS
@lonelysandwich Any thoughts on making a new podcast? I miss YLNT so much.
Chris Owens
Chris Owens@ocell · Industrial Designer, d:e
@lonelysandwich In your work you are continuously identifying the core problem a product is solving in order to tell the story to others. You've surely got more wisdom than most for what works and doesn't work in tech products. Do you ever find yourself with a product idea you want to develop and then promote in-house? Or have you already done that in the past? (Please say hi to Tiborg for me.)
Daniel Schildt
Daniel Schildt@autiomaa · Interaction designer
How you originally got your career started on the video production business?
Matt Lugo
Matt Lugo@wwmld · Customer Experience/Operations
@lonelysandwich What motivates you to keep doing what you do?
Frances Coronel
Frances Coronel@fvc · Software Engineer at Slack
Sooo... when are you going to make a video for Product Hunt? :D
Albert McMurry
Albert McMurry@seoulbrother · Founder, Bona Fide Potents
@lonelysandwich How do you determine the total production schedule? Do you have a general timeframe (2 weeks) or is it more casual? Also, do the carpets match the drapes?
Adam Lisagor
Adam Lisagor@lonelysandwich · Founder, Sandwich Video
@seoulbrother Hi, Albert. We like to have in the neighborhood of 8-12 weeks from start to finish, and usually shoot for a day or two, and if the question is about nipple/toe hair coordination, wouldn't you like to know. (Yes. All a very oily brown.)
Shiv
Shiv@shivkanthb · Make, break and ship.
Hi @lonelysandwich ! Jus curious, do you guys(the sandwich team) use Slack at work like how it is on the video? Also, what other products (by your clients) do you use everyday ?
Jorge Martínez
Jorge Martínez@jorgepablo178
What is your favorite video?