I’m Adam. You may have seen me on your TV selling cars (I think) or on your other TV selling Internet services, but I’m not an actor or a car salesman. I’m mostly a director and I founded a production company called Sandwich Video in Los Angeles five years ago. In that time, I've gotten to introduce like a hundred incredible tech products people would soon clamor for, and a few not incredible products no one wanted. I’ve personally endorsed a lot of them, which is how most people know me, and I’ve invested in a lot of them through the venture arm of my company, taking equity in some of my clients in lieu of cash. I’m not a brilliant director, but I’m good at what I do because I think about technology more than the average filmmaker. Ask me anything.
@jtriest · Ludlow Ventures
@lonelysandwich Any (serious) ambitions to create something more long-form? Maybe a feature length film?
@jtriest Hi, JT. Yes, I would eventually like to see if I'm worth a damn at anything other than the two-minute format, but I'm still enjoying what I do, so I don't want to get ahead of myself or assume that just because I'm okay at X, I'm going to be okay at Y. But I love tech and I love funny stuff and I love stories around tech and I bet if we put our heads together, we could come up with something cool. Hint.
@jtriest Perhaps he can produce one of your carpool.vc videos!
@brettdem · Partner Ludlow Ventures
You have tons of companies trying to work with you. What is the selection process like and what do you think is the most important factor for deciding who you work with?
@lonelysandwich #1 answer: should this product exist in the world (according to a loose set of standards decided by me, which is admittedly fairly limited). Are they doing something no one else is doing, in a way no one else is doing it? Then that's a GREAT start.
@mychaledelman · Marketing Automation Strategist
@lonelysandwich would you consider working with a larger tech company if they fit your criteria? or are startups your wheel house?
@alancassinelli · Sr. Strategic Copywriter at Zembula.com
@lonelysandwich How does this relate to your work with Century Link?
@alancassinelli That? That was a fun opportunity to do what I know how to do for a larger brand and a different audience. They literally came to me and said "we like how you and Sandwich make videos, so can you do that in TV commercials for CenturyLink?" And I said, "Yes."
@maxpbeaumont · CEO, Beaumont LLC
Hey Adam! When is the best time for a startup that is always changing and improving its product to create a video?
@jonathanmarvens · Software Engineer
@tymrtn · Founder, Turf.ly
@maxpbeaumont +1 (yes, upvoting just not enough)
@maxpbeaumont One answer: when the product is mature enough that you know not necessarily what it looks like, but what it *feels* like to a user. Second answer: when you can do it right. And right is very subjective, so that might mean you shoot it with an iPhone or it might mean you spend a million dollars, but it means that you didn't compromise.
Hey, @lonelysandwich! Love love love your work. Your Navdy video is one of my favorites: You've directed dozens (hundreds?) of videos for startups. Which one are you most proud of any why?
@rrhoover Thanks for this opportunity, Ryan. Thanks for making ProductHunt. I love it and people love it and Products love it and presumably hunters love it. Quick short answer: I'm fond of the video I did for Aeropress, depicting my love of the Aeropress, because it was the most pure concept that sprung from a very simple emotional response to a product. And it wasn't for the money, it was for the love. Other answers: Knock, JAMBOX, QuizUp, Warby Parker.
@rrhoover Thanks for sharing this video! Never knew that existed...
@gromble · Writer, The Spark Journal
@lonelysandwich The AeroPress video is a favorite of mine. I still go back and watch it from time to time. That ending.
@druh_opryshok · Dealflow Manager at GrowthUP
@lonelysandwich do you use Navdy in real life?
@lonelysandwich Sometimes your videos are TOO good; you make certain tech companies' products look market-ready when they are not and the companies have then had trouble delivering their products as described in your videos. Since then, have those experiences informed on your process at all? Whether that is choosing who to work with, or what type of content you will include in a video?
@clcmusic Yes, absolutely. Thank you for that. I answered a question about this above, about learning our responsibility as people who make products and market them to be honest with the consumers. It's something that's on my mind a lot these days.
@clcmusic Just an hour ago, I made my first ever purchase on Saatchi Art. Nice work on that product. It's beautiful. When I checked out and paid, I noticed a thing that said "you can get 10% off your cart with this code" but it was too late to do anything about it. Too late? The code was UPGRADE. I'm asking you a support question on my PH AMA, by the way. What a world.
@lonelysandwich Hi Adam. Thanks for your purchase and the kind words! We can apply that discount retroactively for you, no problem. Regardless of you writing to me here, our support team will be calling you (if they haven't already) congratulating you on your purchase and can answer any additional questions you might have.
@clcmusic Thank you! Yes, I did get a call from one of your team, and I couldn't be more excited. And THANK YOU for the retroactive discount. Pays to be on Product Hunt LIVE.
@lonelysandwich So... the real question on everyone's mind... does Sandwich Video accept fine art as a form of payment? :P We'd sure love to have a video showcasing our awesome artists and the incredible customer service experience you're currently in the middle of.
@eriktorenberg · Former Product Hunt
@lonelysandwich What advice do you have for young filmmakers who want to do what you do?
@eriktorenberg Get yourself onto a professional filmmaking set as soon as possible. There is no substitute for the inspiration and education that comes from watching people who are really good at what they do working quickly and effectively, doing what they love.
@lonelysandwich Why do you think Sandwich’s product resonates so well with tech startups?
@shivakilaru Good question. I think it's mostly because we at Sandwich love tech. Plain and simple. We are not production people/filmmakers who are trying to capitalize on an opportunity in the tech space, or on the web. We're tech people who also have a whole set of skills because we also make video.
@david_diam · Product designer
@lonelysandwich What was the thought/strategy around creating such a personal brand, how did the idea for you to star in most of the videos come up?
@david_diam It was not intentional to put myself in them, but it ends up being sometimes the most natural way for me to make videos that explain a thing, is to be the person in the video explaining the thing. Because IT TURNS OUT that explaining things well is the hard part, and not every butthead with a nice haircut can do it.
@lonelysandwich Your story (or what I know of it at least) is a pretty awesome “I just kinda stumbled into this” one. Were you interested in being a Director prior to the interest you got after your birdhouse video? If not, how have you managed the learning curve? Your sets and production seem to get bigger and better every time.
@andyorsow I did go to film school, and wanted to be a director from the age of 11. But it wasn't until I'd graduated from film school, spent years working in post-production, and given up on the idea of being a director, that I started to understand what being a director is. I just did a Creative Mornings talk on this idea. I don't know if they shot video of it, but if they did, I'll put a link to it on Twitter, because it and I am endlessly fascinating oh my god I have to stop talking