Save me time and you've got me.
I've recorded over 500 podcasts and changed my host multiple times. Most hosting platforms are the same and don't save me time. But I've finally found the best option ever and it saves me 5 hours per week!
@thecoachchris_ That's it! In my opinion, you don't need to do something very special, just solve a problem people have and make their lives easier, and help them do what they do more efficiently. And if you sell it as at a reasonable price, they don't hesitate to use your product.
First, I would want to see if a particular SaaS product could improve the efficiency of my organizational process. When the efficiency is increased then the side effect I believe would be is to save time. :)
I agree with the "time is money" statement some made here. I'm looking to save time, but that's because time is money. :D And once the pricing of a product is too high in relation to the time/effort it saves me – it's a no.
I just upvoted the answers mentioning time. As a SaaS startup, our goal is to perform the task faster, cheaper, safer than if the user would do it themselves so it becomes a no brainer, at least for many...
I am ready to buy a product when it saves time, in essence, automates mundane tasks that don't require me to worry about the boring, repetitive and give me more freedom and time to dedicate time to what are really need to focus on.