What tool we should use to measure effectiveness of PH Launch?

1. Define your success: What are you trying to measure - is it visits or any other type of a funnel? 2. Then see what tools support your funnel

Measure traffic to site and conversion events downstream. Post launch - look at brand awareness around product in community and niche you are targeting. This might be less measurable but also quite impactful in terms of recall. If you have virality, baked in - measure the loop. Tools - GA does the job well enuf for this - product analytics go for amplitude

why did you launch on PH? measure against that. I imagine it isn't so complicated that you need tools. In most cases don't most people want 2 things... 1. number of signups 2. £££ in the bank

Google Analytics to check traffic and signup stats. Smartlook Qualitative Analytics to have some recording of your onboarding process, and make sure there is no issue with it.

Most analytics software should do. You should view your PH launch as part of a long ongoing series of launches. It never stops :D

Hey Satyendra, If it helps, here's a little explanation. We launched the Wingman Mobile App on Product Hunt yesterday and got to #10 on the featured list by the end of the day. Here's how I'm measuring immediate outcomes across the funnel. Caveat: Our app is free, but it works on top of a subscription service. So we're looking for new signups as well as app installs. Goal: Awareness + Signups + App Installs Metrics: Traffic to our site + Conversions (new signups and app installs) Tools: Intercom for email clicks (we sent announcements to customers and prospects, so this shows us traffic to PH) + Google Analytics for traffic to our site and signups + App Store/Play Store for app installs If you aren't already, please use UTM links everywhere possible! Hope this is useful for your product launch. Our launch: https://www.producthunt.com/post...

Tool-wise, there's been already lots of suggestions. I'd like to point out another important aspect - the metric you use to measure success. And here it really depends on the type of product, the usage patterns, the monetization model, ect. Consider it a new channel experiment. You likely don't want to use the top-of-the-funnel engagement as the metric for success as you'll not know if these leads will get value from the product and ultimately pay. So you'll have to find the leading metric that best approximates the revenue. For transactional products, it might make sense to look directly at bookings. In our case, for example, the cycles are somewhat long, and we're SaaS which means we'll need a user to activate and then continuously be engaged with the product and experience the value over a long enough period of time to consider it a success. So we'll track how many PH leads are activated in the product (performed the steps necessary to experience value) and then breadth and depth of engagement further down the funnel. Good luck!

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