What's your best growth / marketing tip?

Think most about the quality of the content instead of quantity.

Always understand and check your conversion rate for all activities and understand the best tools and approaches that can give you the most

I'm not sure about it being "the best" tip, but keeping your community up-to-date and being active and responsive is certainly up there!

quality backlink and content that's all

Never stop obsessing over customer feedback and their needs.

Recycle content. A single blog post can be repurposed into - a tik tok video. - an instagram post - a youtube video. - a twitter thread. It all brings back the traffic to your product. and this is just single case.

One of my tips is co-marketing with other partners. Co-marketing includes sharing each other's products on social channels, co-hosting events, etc. Thus, you can extend your connections and grow together. The recommendation for finding a partner here is to find someone who's participating in the same platform and industry (for example: Shopify - marketing industry) but that person shouldn't provide the features/products similar to yours. So you won't trample other's interests.

My number one tip is this: prioritise, focus, and validate. It's a bit like three in one, but these are the foundations of growth for me (as a designer and founder mind, not a marketer). Prioritise, as in - out of every idea you have, rank them based on their growth impact, effort to deliver, and your confidence that they will be successful. Work on the highest scoring item first. Focus, as in - stick to working on one big idea at a time. The more you change focus, the more time you waste in re-learning each idea over again. It is proven that for every task you switch during the day you lose about 15-30m in time re-learning what you are working on. Validate, as in - test and PROVE every idea you have before you commit to building something big. If you have a big idea, what are the components of it? How can you test each part to find the most valuable component? How can you deliver each part in a more efficient and simpler way? What is the 20% of your idea you can deliver for 80% of the results? Startup founders and entrepreneurs have no shortage of ideas. What they often have difficulty doing however is prioritising and focusing on what will deliver the most impact, and then validating those ideas before running into them headfirst. Growth should be a standardised and repeatable process that works WITH those big ideas and any new insight that comes into the business!

Honestly the best decision I ever made (ingrowing my last startup to acquisition in 2020 and now my new one (https://backrightup.com) is what I can passive marketing - let people find you in the places they're looking for your solution. Google ads is an example of this. If you run a GitHub backups company and I search for GitHub backups and I find you the I'm warm already. The sale is easy. Marketplaces - my last business had no Google presence. I got $200k worth of business from listing my app in a marketplace. People search for solutions in them. Think Zapier. Aalesforce marketplace. Google Workspace marketplace. There are hundreds

Create lead magnets that complement your original product/service. And whenever possible, spend a lot of time in forming a funnel, take it slow and create long-term relationships with every stakeholder involved!

Firstly, Thanks for taking the effort to collect these ideas and consolidate them. My one tip is : Ensuring your first few users love the product and then use their testimonials/experience to showcase on social media platforms or other growth channels/communities one may use to show usability of the product to others. In short - Leverage your loving customers to be the product advocates/marketers.

Hey Richard, this is a pretty wide-ranging tip, but in terms of socials, I've found that consistency is key. You can have all the best copy in the world but if people don't have the opportunity to see you regularly, it likely won't be read. So whether it's Twitter, Linkedin, or Instagram, consistent posting increases your chances of being seen but also sharpens your craft and messaging.

Obsess on customer happiness and retention. Let them do the marketing for you.