What's the ideal landing page to gather a waiting list / early access list?
Marius Schober
9 replies
Hi, I'm wondering what an ideal landing page to test a business idea by gathering waiting list sign-ups looks like?
What are the best resources I can look into? Maybe blogs or videos you can recommend?
Do you have first-hand experiences?
I launched a basic landing page which is linking to a Google Form. As discussions on Reddit and Facebook raised quite a big interest, only 2 of 165 visitors so far signed up. I believe there's a lot to optimize.
How much information should I ask for? Only email?
You can check the landing page here: http://deliverypool.eu/
Really, appreciate any feedback. 🙏
Replies
Alexey Zolotarev@alexey_zolotarev
hi ))
a schoolbook says that it's 3 kinds of prototypes:
- lending + bay button (for goods)
- concierge (doing manual things that service will do)
- video \ animated instruction guide how it works
if I were you I would try 3rd or 2nd + 3rd
Just put it on the header )))
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The website looks informative but way too charge with information so maybe making it clean? Less is more sometimes.
A Google form is a big ask. I wouldn't fill it out. I would have a simple, single field email request. You can ask for more information on the “Thank You” page or in a follow-up email. Email service providers are free to a certain point. You can quickly set one up to capture emails. This will also increase your level of trust with people that are interested.
I would also simplify your heading at the top. It's very wordy. You only have a few seconds to grab attention. I would change it to "Online Shopping for the Canaries" Subheading "Your favorite shops delivered directly to your home".
@dawn_veltri1 Thanks for the great feedback! I had the same feeling that the Google Form was too much. (I considered it to be a "shit test" → how many really really want it).
hey @marius_schober
check this platform, it shows you (and lets you build) the perfect landing page
https://yep.so/
let me know if you find it useful 🤙🏼
@marius_schober Hi Marius!
Among the most helpful resources I read on building landing pages that convert:
- Pages that convert — a step-by-step guide by @harrydry
- Above the Fold — a playbook by @shapiro