What's more valuable in the very early days: building an audience or building an MVP?
Ben Katz
60 replies
I've heard varying opinions on this and have my own thoughts but I'd love to hear multiple sides of the argument from the community!
While you're here, you can find me on twitter here: https://twitter.com/benlkatz
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joukhar@joukhar
both
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@builtbybuilder what if you had to pick just one?
@benjamin_katz2 imagine you have a product but you don't have an audience then the audience is more important
You can do both at the same time
@richard_gao2 That is definitely the goal, but I'm still curious about your opinion if you had to pick just one
@richard_gao2 is that true?
@richard_gao2 Whenever someone makes a claim like this, I always check. Looks like you ARE doing both at the same time. Look at that traffic spike (mostly from organic and referral)! Good work π¦Ύ. Proof >> https://capture.dropbox.com/mSML...
@travis_page Yep. Been promoting this before I launched. But if you HAVE to choose one, then building is better.
Also, what app did you use to get those stats for my website? Would love to check it out
@richard_gao2 SimilarWeb Google Extension. They are typically lagging 1-3 months, but are directionally accurate. Gives a solid breakdown of GEO & referral traffic (organic, paid, social, etc), too.
Extension here: https://www.similarweb.com/corp/...
Chicken and egg...but if I had to pick one, I'd say MVP.
However, building an "idea audience" of people who will be excited to try out your product should probably be happening at the same time to determine product market fit asap π€·ββοΈ
The more reliable strategy: audience.
If you've got insight on a rare problem that HAS to be solved: MVP
@travis_page appreciate the insight here, Travis! Agree with you. Having solid distribution is a huge advantage.
@benjamin_katz2 Been thinking about this more. I guess it really depends how you define what a "Product" is. You can use a newsletter to build a killer audience. You can use a Discord to build a killer audience. You can use these community tools to provide value to a group of people with the intention of figuring out what common painpoints they have and eventually BUILD a product....... But at that specific point in time, is the value from the newsletter/discord/facebook group the product?
Uff, difficult question. There are so many example in both cases...
I think depends on the profile of the founder. If it's related with marketing, he/she could take advantage of the Audience, nevertheless, a product founder will take more advantage of the MVP.
Good question by the way π
Your MVP or solution will definitely change so having an audience that is interested in the problem you are solving is more important.
For me, MVP.
vote for building an MVP since I follow the PLG
Personally I think that MVP is more important, but before building it you have to find a problem your future audience have.
@danya_pashuk Great insight, Danylo. It's an interesting problem. MVP is more important for making progress on your business but audience gives you distribution which is a cheat code to growth
Vote for MVP.
I'd build the MVP - my audience needs to see what I am building for them to see the value. Also, I want to attract a niche audience who will have the higher probability of converting as early paying customers.
@swapdp_01 There are benefits to both. I think the best option is to try and chip away at both at the same time whenever possible
Building an audience by far. I might be biased since I'm more a community guy.
Build the MPV. People are growing weary of the startup that makes big promises, expects us to give our emails for "early access" - but with little reason to believe that they can pull off any of what they promise.
Prove what you can deliver first.
@osakasaul Agree that it's important to deliver. I do think the early access strategy is a great one for getting product validation
Launching soon!
Definitely focus on building an audience. Start by reaching out to close friends who might benefit from your idea.
To give a professional touch, you can create a landing page with a sign-up form for early access and include a section for potential customers to ask questions.
I think it is important to do both simultaneously. However, I'd spent the majority of my effort on building the MVP so that the functionalities and features are ready for the users when going live. The audience can grow through personal networks at first. Only when the product is live, I'd get involved with heavy marketing efforts (e.g. SEO)
Honestly, I don't think you can choose just one. We are building our product and balanced too much onto development/product part, without focusing on the audience enough, and now we have to "catch up" on that to move on. If you focus on bulding your MVP only, you may end up at dead end where the cost of further development is simply too high, because you didn't verify your choices enough. If you build an audience without the product, you may find it difficult to keep them interested before your product is ready. So I'd say - build stuff and keep everyone notified about that ;)
@kamil_kollman Good advice, Kamil! It's important to build but it's equally important to have distribution once you're done building
For me MVP, if your product can potentially solve an existing problem then the audience would naturally come. It's not like you don't have to build an audience, you still have to but if I can only pick one then MVP
Both are required actually! If you have an MVP then you need a target audience in order to test the MVP. We can't test the MVP with the internal team, right?
Both building an audience and building an MVP (Minimum Viable Product) are important. However, the priority given to one or the other can vary depending on the specific circumstances of the startup.
If you have a unique and innovative product idea that solves a real problem, then it is important to have a working MVP to validate your concept and attract potential customers. Building an MVP in this case would be the priority.
On the other hand, if you are entering a crowded market and need to differentiate yourself, building an audience first through marketing and branding efforts can help establish your brand and create early demand for your product. In this case, building an audience would take priority over building an MVP.