What is your take on cold email/DM?

2 replies
Do they work as an effective growth channel? Has it worked for you? If yes, how did you make it happen?


David J. Kim
Co-Founder of Between
It's effective if it's not 100% cold. As in, has the person at least taken the time to research who I am and what I do?
Akshay Toshniwal
Data Science & AI Expert
It's one of the oldest and very effective methods of reaching out to people, talking to them, getting their feedback, and/or collaborating with them. Today, with many marketing strategies, people miss out on this, but cold email/direct message (DM) is a good and effective strategy.