What is your marketing stack? When did you opt for a paid approach?

Question

The farther I get into the Saas marketing journey, the more powerful and necessary I find it to be. I hear conflicting information about paid advertisement and whether its appropriate to use in early stage. What do you think?

Dylan Merideth · Accepted Answer

I hear that one should not utilize paid marketing approaches too early, as it drives customer acquisition costs up. Given that it takes time for an organic strategy to gain traction, I wonder if paid ads are appropriate while the organic strategy develops

What is your marketing stack? When did you opt for a paid approach?

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