What is your answer to «What is your Traction?»

Alexey Shashkov
8 replies
Hey, guys! Traction is a sign that your company is taking off. It’s obvious in your core metrics: – If you have a mobile app, your download rate is growing rapidly. – If you’re running a subscription service, your monthly revenue is skyrocketing. – If you’re an organic bakery, your number of transactions is increasing every week. What would your answer to the question «What is your traction?»

Replies

Julia Demyanchuk
Marketing & Growth
For our product LeaksID our Traction is the number and growth of the number of subscribers and conversion rate to paid customers.
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Alexey Shashkov
Inspired product maker
@julia_demyanchuk Perfect, Julia! What is your conversion rate to paid customers now?
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Julia Demyanchuk
Marketing & Growth
@shashcoffe It's low now, but the main reason is that we decided to offer a free tariff for all users with all functionality right now to get feedback and improve our product and only after try to convert them to paid customers.
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Alexey Shashkov
Inspired product maker
@julia_demyanchuk Got it. That makes sense.👍
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Pierre Kraus
Business Analyst @Telios
To me it'd be the traffic on our website and the number of signups for the waiting list. Seeing more interest about our product and privacy/data ownership is my traction right now. Luckily in the future, it'll transform in our monthly revenue skyrocketing! ;)
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Alexey Shashkov
Inspired product maker
@pierre_kraus Yeah, Pierre. We are on the same page now. 🙌🙂 Thx for your answer.
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Pierre Kraus
Business Analyst @Telios
@shashcoffe Sweet, good luck man!
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Alexey Shashkov
Inspired product maker
@pierre_kraus Thank you, man!