What is the number one reason why websites don't convert visitors into prospects?
Sushil Sharma
11 replies
What is the solution to overcome it?
Replies
Tedel@simplytedel
Ask yourself…
- Do those visitors need what you are offering?
- How are you inviting them to do the next step?
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@simplytedel I completely agree with you. A website needs traffic that relates to the content and then only converts. Very well said.
failure to satisfy the user intent and not having a clear user journey
Not easy to only choose one reason !
If I had to though, I would say : SEO
1. Are you positioned on the right keywords
2. Are you helping the visitors in anyway : solve and issue, provide a solution to something they have been struggling with, ect
#Inboundmarketing
If I did not have to choose - in the following order :
-SEO
-Potential technical issues : load time, broken links
-UX / UI : from the colors to CTA's to the depth of the website
-Relevance : Is the visitor finding what he/she has been looking for
-Forms length
That's all I can think of for now, hope it helps
Sometimes it might be offering something that is already provided elsewhere by a bigger name or brand.
