What do you think marketing will look like in 5-10 years?
Giovanni Ghigliotti
48 replies
The economy thrives on business, and business thrives on marketing. New challenges continually arise in companies, making it satisfying to see how marketers embrace emerging technologies to tackle these challenges and ensure growth in the next 10 years.
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Aaron O'Leary@aaronoleary
The main thing I can envision is AI being a go-to companion for marketers, not replacing them. AI could automatically segment leads, aid with copywriting in real time etc
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I imagine AI will seep into marketing as well in the next few years. My bet would be on AI-tuned ads and content. Things that look like regular videos and posts, but are actually ads in disguise.
I think a lot more money will flow towards content and community
hopefully more targeted
AI will definitely play a bigger role.
Also, the role of the community will be increasing constantly.
I think with the Metaverse coming and gaining momentum, experience marketing within the Metaverse will become more important for brands.
AI will bring big changes and automate/simplify a lot of tasks like ad segmentation, dynamic ads, copywriting etc. leaving more time for strategic marketing
@jason_andries1 I agree with you; brands will start to enter this new parallel world. Will the process be slow?
@giovanni_ghigliotti2 I think it's going to be similar to what we've seen with TikTok recently. Companies will probably be reluctant in the beginning because it's new and they don't really know what to do or if it will have any positive effect for their brand. Once it has gained momentum and brands can learn from others' prior experiences it will become more popular and eventually everyone will jump on it.
Marketing is always about what the customer wants, needs, and values. That's not going to change in the next five or ten years.
I think it is highly unpredictable
@geeta_chaturvedi Certainly, but those who foresee or analyse can create products with needs that we do not currently have but will have
It is difficult to predict exactly what marketing will look like in 5-10 years, as it will depend on a number of factors including technological advancements, changes in consumer behavior, and the evolution of the business landscape. However, it is likely that marketing will continue to become more data-driven and personalized, with AI and machine learning playing an increasingly important role in targeting and delivering messages to consumers. Marketing may also become more focused on building long-term relationships with customers, rather than simply driving short-term sales. Additionally, the rise of new technologies such as virtual and augmented reality may change the way companies market their products and services.
@anshaj_goyal Beautiful analysis, congratulations. I have been using product hunt for a while now, and this was the most comprehensive reasoned response I have read. Bravo
More automation will be there.
Interesting discussion definitely, wrote on the same thing recently on Medium.
https://medium.com/@nishankgoyal...
I think marketing is synonymous to community, and with rapid advancements in Web3, we will be moving towards decentralized marketing where user will own their attention.
Much more hyperlocal and more personalised and targeted ads. People are different and so are there motivations and needs. Ads should be able to adapt to this underlying context from one person to another. No single ad should be the same when shown to two different people.
@ishan_nangia I agree, that's what is happening right now and AI will make ads much more personalized and alluring. I am looking forward to the day I start seeing ads from PH on my IG. 😉
I have a crazy idea - what about AR/VR social networks? That would be so cool.
As many people already mentioned AI, I would say that while AI is a big game changer, we have Web 3.0 elements growing at an unprecedented pace.
Keeping that in mind we should know the promises that Web 3.0 is focused on delivering. Including privacy and anonymity. During the time I spent studying and working on marketing projects and in the Web 3.0 space. I have noticed a huge gap that is yet to be filled.
For me, marketing will also evolve in the next generation of Marketing, or marketing 3.0 as an individual's trust will move from a 3rd party entity to another individual. We can already see examples of this in the form of influencers. However, I personally feel that the people who are putting their trust in influencers will soon learn their lessons, and they will look towards a close, intimate form of trust, or we can call it a "social trust circle" you will eventually see this in a form of community.
So yes, marketers may need to evolve the typical techniques such as buyer persona, cold emails, lead segmenting and the psychological play that is being done.
There can be multiple reasons for this revolution, one of them primarily being AI. Yes! while AI is beneficial to marketers right now, it will cause immense competition, while the colors and brand elements are used by huge entities to develop trust and play with a consumer's psychology, we should realize that AI will allow any individual to develop the same content at a similar pace. This will allow content bombardment and confuse the consumers on what to focus on. Reverting to Influencers was of no use. They would have to choose between democracy and monarchy. Thanks to the availability and tools provided by Web 3.0 everyone, including myself, will look forward to democracy.
Buyer persona's will soon turn to community persona. Cold Email to individuals will soon convert to business pitch. Selling will soon turn into collaboration.
Ofcourse, this is my personal view and I am open to discussion or critism :)
I believe in the next few, a more humane approach to marketing will take precedence. This can include marketing around social / cultural issues and community building around a shared purpose.
@jareer_samad Yes undoubtedly, the human aspect, the segmentation of one's customers and the personalisation of communication will be crucial
Nothing will change in terms of nailing your target audience and having an irresistible offer. But how you reach your audience, engage and influence them will of course be different depending on the new apps and tech available.
In 5-10 years, I think marketing will be even more data-driven and personalized than it is today. With the continued development and advancement of technology, marketers will have access to even more data and insights about their customers and their behavior, which they can use to create highly targeted and personalized marketing campaigns.
I also think that the use of AI and automation will continue to increase in marketing, with AI being used for tasks such as predictive modeling, data analysis, and even some forms of creative work, such as copywriting and design.
Additionally, I believe that customer experience will become even more important in marketing, with companies focusing on creating seamless and personalized experiences for their customers across all touchpoints and channels.
Overall, I think the future of marketing will be focused on using data, technology, and customer experience to create highly effective and personalized marketing campaigns.
AI will rule