What are your tips on creating original, interesting content for your business? (SM, blogs, etc)

Martina Hackbartt
7 replies
Hi there, hunters! I'm a project manager, and I usually need to come up with new ideas for content on our website. I wanted to ask you: - What are your main sources of inspiration? - Do you have any specific steps you follow to come up with new ideas? - How do you make sure your content stays authentic and relevant to your users? Have a great week! :)


Henry Cabral
Hi Martina, For main sources of inspiration, I try to read different Medium articles or journal papers based on my field. I'm a technical writer so I try and stick to technical publications as the main source with a mix of my own industry experience/technical theories that are useful for my audience (engineers). In terms of steps, I don't have any. I do have a content schedule once the ideas are formulated. I do keep a mind dump on Notion where I can quickly jot down ideas on the go. Anytime I'm out of the office or on the run, for those quick ideas that spring up best to jot them down. Maintaining authenticity is key. The way I approach it is by citing my sources every single time. Any word that is not mine that's from another source is cited. I also add in my industry experience or evidence on the topic each time if possible. Understanding your users/readers is key. In the same vein, I try to social listen on communities where my readers/users hang out and if possible interact with them. Hope this helps! If you have more questions feel free to reach out.
Martina Hackbartt
@henry_cabral Hi Henry! Thanks a lot for sharing your ideas. I will definitely take everything into account :)
Tanya Sharma
When creating content, it's a good idea to look at search trends that are relevant to your product/ industry. You want to create content that people are looking for.
Srishty Chaudhary
Try to be in the shoes of readers and read your articles from their perspective, you will know whether that should go for your readers or not. Also, for inspiration you can see various social media applications and gauge that what is trending.
Saksham Pathak
Knowing your target audience, their pain points and desires and fears help in creating highly targeted content. You will be glad to know we will be launching on product hunt our all in one AI based Market Research and writing tool CrawlQ.ai which writes highly targeted content.
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Amanda B
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