What are the key feature one should look from a CRM tool?

Rupesh Telang
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We have started a year before on our product which we delivered to 2 clients. Now we want to market them. CRM can be a good tool to market and increase inbound inquiries. But to start with, what are the key features I should be considering while opting for a CRM product? Suggestions, Approaches, Ideas, Recommendations are welcome.
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