What are some ways you go about understanding your customers?
Jenn Vogel
3 replies
Obviously understanding your audience is crucial to effective positioning, messaging, product development, etc.
What are some specific methods you use for capturing that deep understanding at different stages?
Replies
Jennifer@jennifer00
I agree with Maxwell, speaking with customers through interviews and surveys offer valuable feedback. Data analysis is also a great way to understand the customer experience and their pain points in order to better adapt to their needs. What has been a great way to understand customers from your experience?
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Well for CollabClub we're in the design stage and we've been asking potential customers directly. Having calls with them in a sort of interview manner to understand whether what we're designing is on the right path
To best serve your customers, you need to know your target market. It can
be done by market segmentation and research.