What are some successful growth methods you used as a founder to build marketplaces?
Sharath Kuruganty
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Adam Casole-Buchanan@adamcbuchanan
With our Marketplace Briefbid, we built a one-player mode for the vendor side of our media marketplace.
It was so successful, that we ended up productizing it into DeckLinks (launching on PH soon).
The one-player vs. two-player mode was an insight we gleaned from EventBrite; essentially, their 2P mode was event organizers selling tickets through EventBrite to Event Seekers. BUT, what EventBrite did to make it sticky for Sellers was create a streamlined Ticket Selling Solution (1P mode) that could be used solo before the network of events saw success, and before EventBrite became a destination to find events.
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Launching @HaveNeed next month. We're making the barter marketplace for goods & services available to charitable orgs gratis when their members transact within their respective private groups. When they transact in the public network they will be treated as regular users (i.e. pay transactional barter fees). We view this as both a way to deliver impact at scale while also being an efficient customer acquisition strategy. Launching next month so time will tell if this strategy works.
When the sector is small (or too “niche”) it is unlikely that a lot of suppliers will sign up for your marketplace. This is because all the buyers know the suppliers personally and, therefore, will not need you.
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