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  2.  → What are some great examples of "engineering as marketing"?

What are some great examples of "engineering as marketing"?

Matt
3 replies
Engineering as marketing is both underutilized and difficult to pull off - but when it works, it works well. What do you think?

Replies

Curious what you mean by "Engineering as Marketing"?
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Matt
@maxwellcdavis AirBnB using Craigslist to find owners, Unbounce's landing page analyzer, etc.
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Matt
@maxwellcdavis Building a tool for potential users that isn't the main value prop you're selling, often used for lead gen. The fidget spinner site that went viral on PH a few weeks back is a great example. The founder is building a productivity app and used the fidget spinner website to show how easily people are distracted and linked to her main site.
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