What are some great examples of "engineering as marketing"?

Matt Z
3 replies
Engineering as marketing is both underutilized and difficult to pull off - but when it works, it works well. What do you think?


Maxwell Davis
Curious what you mean by "Engineering as Marketing"?
Matt Z
@maxwellcdavis Building a tool for potential users that isn't the main value prop you're selling, often used for lead gen. The fidget spinner site that went viral on PH a few weeks back is a great example. The founder is building a productivity app and used the fidget spinner website to show how easily people are distracted and linked to her main site.
Matt Z
@maxwellcdavis AirBnB using Craigslist to find owners, Unbounce's landing page analyzer, etc.