We launched on PH 20 months ago, failed, pivoted and raised $1.4M, AMA.

Carolina Nucamendi
2 replies
Hi PH community! Wanted to share the story of how we went from a failed product to $1.4M in funding, hopefully it will bring some learnings. We released Waiver, an app to block overdraft, maintenance and credit card late fees right here on PH in March of 2021. The launch didn't go particularly well, we hardly knew what we were doing, but found an accelerator program willing to take a chance on us a few months later. We managed to get 350 users on the platform and the data began to point to an interesting problem: the vast majority of payments that failed and either bounced bank or overdrew bank accounts came primarily from subscription services. The data led us to research this problem more in depth and we began to understand that this is a big issue for all parties involved. 35% of recurrent payments fail, and failed payments cause a plethora of issues for both merchants and consumers. Our app ultimately failed to gain traction and investor interest as banks began to announce cuts to overdraft fees. An investor who had committed $1.5M in funding eventually backed out when Capital One announced that they were getting rid of overdraft fees. With $2,000 left in the bank we decided to pivot and follow the data. 3 months later we closed a $1.4M round. Today, we are building a payments infrastructure for subscription/recurring payments. Our timeline: March 2021 - Launched waitlist on Product Hunt. April 2021 - Released on TestFlight. May 2021 - Got accepted to an accelerator. June 2021 - Fundraised. Failed. July 2021 - Recruited Engineer. August 2021 - Co-Founder and Engineer joined Full-Time. September 2021 - Built MVP. October 2021 - Released on App Store. November 2021 - Fundraised. December 2021 - Failed. January 2021 - Pivoted product. February 2021 - Fundraised. March 2021 - Closed $1.4M Pre-Seed Round. February 2022 - Launching beta of new product on PH. My key learning: Your ideas don't have to work, they just have to help you build a better product.

Replies

Daniel
how you made the Fundraised? Any tip?
Carolina Nucamendi
@daniel112 crafting your story I would say is probably the most important. Doesn’t matter how much you fail, if you can make sense of how it’s helping you iterate on your product or distribution strategy, I think it will help with you fundraise.