Social Media: Is it a necessary evil or can you achieve success without it?

Question

Paul VanZandt · Accepted Answer

I think it's really product-dependent. If your product is more general and consumer-facing, social media can be extremely helpful. If it's mostly professional or B2B, I don't think it's as important.

Think about which companies you see advertising on social media/have a large social media presence

Jamie Stirrat · Answer

@paul_vanzandt 100% in agreement with this.

Answer

If you’re looking for a large global audience then yes. If you have a more niche product that is mostly excluisve to a smaller community then not at all. Might help but definitely not necessary

Amin Jigari · Answer

If you have a more niche product that is mostly excluisve to a smaller community then not at all. IndigoCard

Qudsia Ali · Answer

It depends upon your audience and target market; if you are targetting young people, then it is an absolute necessity.

Tedel · Answer

I consider it necessary for customer service. In short, when people want to buy something, they use Google; when they want to complain about a company, they use social media.

So having social media is necessary to manage those complaints and comments.

Social Media: Is it a necessary evil or can you achieve success without it?

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