⚡️⚡️Red Bull ⚡️⚡️ - Building Brand Equity in Non-Traditional Ways

I used to work with the former CMO of Red Bull who was with the company from day 1... 🧙🏼‍♂️ and was always impressed by the marketing strategy they developed!! 🙌 BUT how does it really work? how did they come up with it, what where their struggles along the way and what can we learn from it? I found this Playbook and wanted to share it with all of you! Hope you enjoy it as much as I did 🙂 https://pdfcoffee.com/red-bull-b...