Product? Marketing? or Sales? What would you choose?

Siddhesh Lokare
9 replies
If you were given a choice to run a startup with only one department, which one would you choose? It's unfair but a very interesting hypothetical situation :D
Marketing
Sales
Product/development
Design

Replies

Fabian Maume
Founder of Tetriz.io
Well except if you want to run a consulting business, you will need a product department.
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Alexander Moen
McSmartyPants.com Customer Eval + AI = $
@fabian_maume not necessarily. You can be a reseller of other people's products.
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Ajeya
Co-founder of ricotta.team
How do you Differentiate Sales and Marketing roles at an early stage?
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Siddhesh Lokare
Building Wylo
@ajeyasriganesh I would say it differs for every ecosystem! Some B2C startups do have separate dept for sales and marketing!
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Michael Silber
Product Lead at Product Hunt
Definitely the product team. If you have a good enough idea, there are plenty of communities and marketing channels that you can use to get your product out there. The marketing and sales teams are multipliers on top of this. I suppose in this hypothetical, you could skip the product team by validating an idea using some sort of sign up page or no-code solution, but then you gotta play catch up. And I wouldn't sleep on design too long either — this will inevitably come back to haunt you if ignored too long.
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Siddhesh Lokare
Building Wylo
@product_at_producthunt Nicely explained! Definitely, a comprehensive approach for such a hypothetical situation.
Alexander Moen
McSmartyPants.com Customer Eval + AI = $
A strong sales team is the only one of the options that can literally have a business built on zero dollars and with zero investment in the other two areas. You can find someone else's product and pitch it yourself and get commission-only sales people. Marketing requires money and product requires investment as well. And, all of you people who think you can create a product with zero marketing dollars or with zero sales skills have certainly not done it. There's too much noise out there and this would only work if you had a crap-ton of investment money to make it work, in which case it would be silly to go all-in on any one department. And, even then, I'd be really surprised if it took off by itself without some pre-established community or someone to go out there and hunt for you.
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Siddhesh Lokare
Building Wylo
@alexander_moen You tapped on to some crucial factors like community building and product costing. A good one!
Nathan Challen
Zen & the Art of Getting Sh*t Done 🚀
Ha ha! as if thats going to happen.