Product Hunt launch tips (based on stats)

Nurlan Nurmanov
25 replies
Let's do some data analysis. Here is a link https://wiki.launchkitty.com/res... to PH launch statistics starting from Jan 1, 2021. The most popular day to launch is still Tuesday. But I would recommend not selecting Tuesday as when everybody is shouting you may not be heard. The average number of product launches per day approximately equals 37. The PH day is always busy, plan carefully your launch. The least number of launches is surprisingly on Saturdays. Based on # of upvotes, Sunday is expected to have the minimum activity, but it is not dead. People browse PH even on Sundays. PH never sleeps:) IMO, PH uses # of comments in their algorithm, the average number of comments on #1 product of the day is 117. Mere upvotes are not enough, you have to have engaged users. The launch time is still important. If you missed the recommended time, which is before 00:30 PST you still have plenty of chances to make it to #1, but you have to launch before 04:00PST after your chances drop significantly. Using or not using gif as thumbnails on the products does not significantly contribute to your success. Maybe you don't need to spend time creating gifs. The same applies to videos (Surprise!) Having a hunter and maker are the same person or hunter is one of the makers adds good odds to the success of your product. 71.1% of such products made to #1 spot and 88.2% made to top 5 products list. Solo makers are the most represented. Note # of maker's followers is not the critical success factor. There are some makers who had successful launches having less than 20 followers. Should you ask a hunter to hunt your product? Although there are cases, when makers made it to the top with a small number of followers, the numbers tend to say yes. This is a common thing with any social network, if you have a large user base then you have more visibility. There is one more stat Distribution of the Number of Products Made by Hunters whose products have been ranked as the #1 Product of the Day, and it says that If you are a hunter and did 20 and less than 20 products then 93.33% of your product could make to the top. That tells you to keep trying.

Replies

Nurlan Nurmanov
Indie hacker, solo entrepreneur
@5harath Did some analysis, what do you say?
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Chandan Maruthi
TeamSync, Short Video Messages for Sales
Very well written and detailed. Thanks for sharing this @nurlan_nurmanov
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Amanda Tunner
Marketing Strategist @ Flowio
Hi Nurlan, these statistics are pretty interesting, I think these tips will help me so much for the upcoming launch this week. If you have time, please take a look at our upcoming page: https://www.producthunt.com/upco...
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Alex Freas
Engineer launching Truffle.bot
Very interesting! The conventional wisdom seems to be that Tuesday is the best launch day, but really Wednesday and Thursday are super close behind. No sleep indeed 🚀
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Nurlan Nurmanov
Indie hacker, solo entrepreneur
@sashimiblade Numbers don't lie:) Fun fact. I was looking for recommendation what would be the best day and time to send a cold email to CEOs, it was Sunday, evening. These guys don't sleep either:)
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Evgeny Medvednikov
Weje.io, free online whiteboards
Day of the week matters. Yesterday on Monday we were product #1 - https://www.producthunt.com/post.... So we got our 500th vote by 3pm EST, but today the first product got their 500th vote at 11.30am. That proves that by Mondays you will get less upvotes and less traffic to your site. Makes sens for planning.
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Nurlan Nurmanov
Indie hacker, solo entrepreneur
@medik Thanks for sharing your experience, noted
Lior Galante Cohen (Vaza)
Team Lead @ Amy
Thank you for sharing this data with everyone! We're currently working towards our launch and this information will come in very handy when we have to make the decision on when exactly to launch. It was quite surprising to see the statistics about GIFs and videos!
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Nurlan Nurmanov
Indie hacker, solo entrepreneur
@lior_galante_cohen_vaza_ Hey Lior, good luck with your planned launch! Let me know when you launch so I could checkout your product.
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Lior Galante Cohen (Vaza)
Team Lead @ Amy
@nurlan_nurmanov That would be great, thanks you!
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Askar Aituov
@startupwiseguys B18 alumni | AI PM
Nice post man!
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Nurlan Nurmanov
Indie hacker, solo entrepreneur
@askar_aituov Thanks Askar!
Pierre Kraus
Business Analyst @Telios
Thanks for sharing! I was very surprised about the fact that the video didn't have more of an impact on the success of the launch. For the launch day, I think it depends on your strategy: if you are confident in your product and aiming for product of the week/month a busy day is probably the best choice (Tuesday). But if you're testing the waters and trying to make it to product of the day it might be easier on a day with less traffic (Sunday).
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Nurlan Nurmanov
Indie hacker, solo entrepreneur
@pierre_kraus The video stat was a surprise for me as well.
Nurlan Nurmanov
Indie hacker, solo entrepreneur
@pierre_kraus The least busy day is Saturday, that's another surprise.
Igor Ranc
Thanks, this was really useful! Saving it!
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Harry Kooros
Product HQ!
Super useful info! Thanks Nurlan
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Johann Molinari
Popwork co-founder
Super interesting, thanks for sharing Nurlan!
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Johny Bram
Marketer
hm i don't think about it(
Lalit Tyagi
CEO @ www.brightdirectories.com
Nurlan amazing tip and quite honest a big positive energy I got it, I just joined the PH community I never joined it here. We are trying to launch our B2B SaaS product www.brightdirectories.com and don't have more followers. I just started contributing here it will take time to build the network. But amazing tips and input. I will follow it.
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Nurlan Nurmanov
Indie hacker, solo entrepreneur
@lalit_mrt I followed you. Welcome to PH. Let me know when you launch.
Lalit Tyagi
CEO @ www.brightdirectories.com
@nurlan_nurmanov Thanks,PH does have really great community. regardless of industry they always extend help to support. I am amazed to see this. I will definitely take your advice and will surely let you know. I am just trying to think when to put it here. It's one bullet either it will hit or fail. So just have that feeling or fear LOL
Daniel Baum
Co-Founder & COO, Sleek
Super interesting, thanks for sharing! Wonder why Tuesday is the best... maybe people need a distraction after a tough Monday!
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Bharat Pasam
Founder @ Neighborverse
This information is great for my upcoming launch. Thanks for sharing.
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Atul Ghorpade
Marketer. SEO. Love to engage.
Very informative. Thanks for sharing.