Product Hunt launch tips (based on stats)
Let's do some data analysis. Here is a link https://wiki.launchkitty.com/res... to PH launch statistics starting from Jan 1, 2021. The most popular day to launch is still Tuesday. But I would recommend not selecting Tuesday as when everybody is shouting you may not be heard. The average number of product launches per day approximately equals 37. The PH day is always busy, plan carefully your launch. The least number of launches is surprisingly on Saturdays. Based on # of upvotes, Sunday is expected to have the minimum activity, but it is not dead. People browse PH even on Sundays. PH never sleeps:) IMO, PH uses # of comments in their algorithm, the average number of comments on #1 product of the day is 117. Mere upvotes are not enough, you have to have engaged users. The launch time is still important. If you missed the recommended time, which is before 00:30 PST you still have plenty of chances to make it to #1, but you have to launch before 04:00PST after your chances drop significantly. Using or not using gif as thumbnails on the products does not significantly contribute to your success. Maybe you don't need to spend time creating gifs. The same applies to videos (Surprise!) Having a hunter and maker are the same person or hunter is one of the makers adds good odds to the success of your product. 71.1% of such products made to #1 spot and 88.2% made to top 5 products list. Solo makers are the most represented. Note # of maker's followers is not the critical success factor. There are some makers who had successful launches having less than 20 followers. Should you ask a hunter to hunt your product? Although there are cases, when makers made it to the top with a small number of followers, the numbers tend to say yes. This is a common thing with any social network, if you have a large user base then you have more visibility. There is one more stat Distribution of the Number of Products Made by Hunters whose products have been ranked as the #1 Product of the Day, and it says that If you are a hunter and did 20 and less than 20 products then 93.33% of your product could make to the top. That tells you to keep trying.
Business Analyst @Telios