Poll on instant demos vs. scheduled demos.
Krupa Bhagat
8 replies
If you or your company offer product demos which would be your preference?
Would love to read some views on the same!
Thanks :)
Replies
Rashmi Gupta@rashjbp
I would prefer scheduled as we can do some preparation, making sure we know all about new enhancement were are live in recent sprints, see a little about the persons I am going to interact with etc.
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@krupa_bhagat instant demos are unavoidable, they are not the question of choice generally, as we want to talk about product and get into details whenever possible
even better interactive walkthroughs when you have enough dev power
Our demos require a lot prep work such as researching the clients' needs to tailor the demo accordingly. So they definitely need to be scheduled in advanced! What we have been shifting towards is creating recorded demos. Explainer videos are a good first step before booking a live demo
Instant demos, if you can do it, would work better in early stage as the product is getting off the ground and as you try to define product-market fit and are trying to collect as much data as possible.
It may get progressively difficult to deliver these instant demos as you scale especially if you consider the fact that not everyone should receive a demo as they may not be a good fit for your product. You may need to screen prospects and discover their true needs so your marketing/sales team is not spinning wheels for nothing and can also tailor better demos.
On-demand pre-recorded demos, self-led demos, free trials and a combination of these can also be used to screen prospects and lead them closer to the purchase decision. These alternatives can be used to collect information for follow-ups and assess good fit to potentially maximize customer retention and life-time value.
Interesting question @krupa_bhagat . I think the question comes down to how you handle a prospect who has come to your web page, with a question in mind. A instant demo that interests a prospect and gives a glimpse of what the product can do, can lead to easy qualification of the prospect. But a more detailed conversation would be needed for the prospect to understand the many benefits the product can provide. I think a mix is important