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  2.  → Measuring and defining product activation

Measuring and defining product activation

Clair Byrd
1 reply
How do you measure or define "product active" for your PLG/bottoms up company? What steps and iterations did you have to go to land on this definition, and how did you define your steering metrics?

Replies

Eithiriel DeMeré
When it comes to users being “active” in a product, I like to determine activity patterns and how they equate to value delivered. (Can you provide more context in terms of PLG/bottoms-up here?)
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